LIME POLL shows that Oprah is the "Model for Healthy Living"

March 28, 2007

America Says Oprah is the ''Model for Healthy Living,'' Says LIME Poll

NEW YORK, NY(rushprnews) March 28, 2007 - LIME Celebrity Poll Reveals Al Gore Has Most Influenced American’s Views On The Importance Of Living A “Greener” Life; Julia Roberts has the Most “Organically” Grown Body; and, No Surprise -- Britney Spears Needs to “Live the Change” Towards a Healthier Lifestyle.
To coincide with the launch of LIME’s national “Live The Change” campaign, the #1 healthy living brand surveyed adult Americans to find out their views on celebrities’ influence on the healthy living and green sector. As the leading brand dedicated to providing information and entertainment on living a healthier, greener and more balanced lifestyle, LIME (www.lime.com) today released survey results featuring a selection of celebrities known for their healthy and green lifestyle, plus those in the public eye who have garnered headlines for their “less than healthy” lifestyles. The survey produced some surprising and not so surprising results. Full survey and results are posted on www.lime.com. Highlights include:Oprah is "the Model for Healthy Living" according to LIME's "Live the Change" poll as she tops the list (at 47%) of LIME’s query about celebs who have most helped Americans re-evaluate their own views on the importance of living a healthier and more balanced lifestyle. Of the remaining celebrities listed in the survey, Lance Armstrong comes in at a healthy second with 37%, but Ozzy Osbourne (8%) and Tyra Banks (8%) are tied at the bottom of the list.Al Gore certainly has a seat in the "Green” house" with 79% of Americans choosing him from the list of notables in the survey as the one who they feel has most influenced their views on the importance of living a "greener" life. Robert Redford (11%), Leonardo DiCaprio (6%) and Susan Sarandon (4%) may need to produce an Academy Award winning documentary to raise their profiles in this category.Bono leads LIME’s list of celebs when it comes to raising awareness about his cause -- AIDS: Bono brought in nearly half of the votes (48%) among the list of celebs in LIME’s survey asking which one has made the greatest positive impact on raising social consciousness about their causes. Of the remaining celebs listed in the survey, Angelina Jolie came in second (25%) for her work with the U.N., with significantly less Americans selecting Ben & Jerry (16%) for Saving the Planet and Harry Connick, Jr. (11%) for Katrina.Julia Roberts tops LIME’s list of celebs who has the most “organically” grown body – no additives or nips and tucks! Of the celebs listed in LIME’s survey, Arnold Schwarzenegger may want to get some tips from Julia Roberts (who drew 67%) on how to achieve an “organically” grown body – where only Mother Nature has played a role. It’s certainly not easy being “all natural” when you’re in the public’s eye – even Madonna surprisingly only drew in 17%, with Arnold trailing behind at 12% and Adrian Grenier with only 3%.Britney Spears needs to begin to "live the change" and take steps towards striving for a healthier and more balanced lifestyle -- and stick with it! Of the celebrities listed in LIME’s survey who have received press headlines for their troubled lifestyles, Britney topped the list with a whopping 81% saying she needs to "live the change." In the eyes of Americans, very few feel that Lindsey Lohan (14%) needs to re-assess living a healthier and more balanced lifestyle, while there was barely a blip of Americans choosing Eminem (4%) or Mischa Barton (1%).

Americans most want to “partner yoga” with Cameron Diaz! When Americans were asked which of the celebrities from LIME’s survey they would most want to “partner yoga” with, 44% of Americans chose Cameron Diaz to do yoga with as a partner, more than double the folks that would want to partner with Jada Pinkett Smith (22%), L.L. Cool J (18%), and Mark Wahlberg (17%).

Americans would most like to spend a day doing "green" things like recycling with "green" celebs like Salma Hayek (37%) and Brad Pitt (30%). Significantly fewer Americans chose the other celebs listed in the LIME survey: Sting, who brought in only 19%, and Daryl Hannah, who brought in only 13%, will have fewer fans wanting to go to the local dump to sort trash with them.

About the survey: Life Balance Media, LLC survey conducted by Harris Interactive March 13-15, 2007 among 2,473 adults (aged 18 and over). Harris Interactive was responsible for collecting and weighting the online data. Life Balance Media, LLC is responsible for analysis and reporting of the data.

About LIME

LIME (lime.com) is a multimedia lifestyle brand with multiple platforms devoted to delivering entertaining and insightful content to the growing worldwide community focused on leading a healthier, greener, and more balanced lifestyle. LIME is currently available on broadband television, SIRIUS Satellite Radio channel 114, on demand with cable providers nationally, and at lime.com on your PC and mobile phone. LIME is owned by Revolution Living LLC and is headquartered in New York City.

Revolution Living (revolution.com), a majority investor in LIME, is a subsidiary of Revolution LLC, which builds innovative companies in sectors that are ready for dramatic change. The common theme linking Revolution's businesses is that they provide consumers with greater control, choice and convenience. Revolution partners with companies in the early growth stage and manages them for long-term growth. The Chairman and CEO of Revolution is Steve Case, best known as the entrepreneur who made the Internet accessible to millions of people by co-founding AOL.

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Contacts

LIME PR
Amelie Tseng, 973-207-3874
amelie.tseng@comcast.net

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