SEGA AND NINTENDO JOIN FORCES for MARIO & SONIC AT THE OLYMPIC GAMES

March 28, 2007

Legendary Icons Appear Together for the First Time in Video Game History

TOKYO (rushprnews) March 28, 2007 – SEGA® Corporation and Nintendo Co. Ltd. today made a historical announcement that two of the biggest icons in the entertainment industry, Mario™ and Sonic™, are joining forces to star in Mario & Sonic at the Olympic Games. Developed for the Wii™ video game system and the Nintendo DS™ system, this momentous agreement marks the first time these two renowned stars have appeared together in a game.Published by SEGA across Europe and North America, and published by Nintendo in the Japanese market, Mario & Sonic at the Olympic Games will be available for
Holiday 2007 and is licensed through a worldwide partnership with International Sports Multimedia (ISM), the exclusive interactive entertainment software licensee of the International Olympic Committee (IOC).

In Mario & Sonic at the Olympic Games, players will compete in events that take place in environments based on the official venues of the Beijing 2008 Olympic Games. Using a supporting cast of characters from the amazing worlds of both Mario and Sonic, gamers will be able to compete as or against a range of lovable personalities including Mario, Sonic, Luigi™, Knuckles™, Yoshi^®, Tails™ and more. Innovative usage of the Wii and DS control systems to maneuver a favorite character will allow players to race the likes of Mario and Sonic down the 100m track, engage in exhilarating rallies in table tennis and churn water in a swimming heat, all while competing for the much sought after gold medal.

“We are thrilled to partner with Nintendo and ISM on this groundbreaking title,” said Hisao Oguchi, President and Chief Operating Officer, SEGA Corporation. “For the first time, two of the world’s greatest games’ characters come together to compete in the world’s greatest sporting event and we couldn’t be more excited.”

“Mario and Sonic have been respectful rivals since the early days of video games,” says Shigeru Miyamoto, Senior Managing Director and General Manager, Entertainment Analysis and Development Division, Nintendo Co., Ltd.. “In fact, for a long time they have been discussing the possibility of one day competing against each other. Now that they have been given the perfect opportunity to meet at the Olympic Games, we may finally learn who is actually faster, Mario or Sonic?”

“The Olympic Games represent the true spirit of competition and passion,” said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. “Bringing together intensely competitive and fun characters like Mario and Sonic in an Olympic setting helps showcase the sports of the Olympic Games in a new and compelling way for all generations.”

About SEGA Corporation: SEGA® Corporation is a worldwide leader in interactive entertainment both inside and outside the home, encompassing consumer business, amusement machine sales and amusement center operations. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA® Corporation's Web site is located at http://sega.jp.

About Nintendo: The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of
Kyoto, Japan, manufactures and markets hardware and software for its Wii^™, Nintendo DS^™, Game Boy^® Advance and Nintendo GameCube^™ systems. Since 1983, Nintendo has sold nearly 2.2 billion video games and more than 387 million hardware units globally, and has created industry icons like Mario^™, Donkey Kong^®, Metroid^®, Zelda^™ and Pokémon^®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the
Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.

About ISM: ISM is active in managing and developing entertainment software applications. In addition to the exclusive rights ownership of the Olympic Games, ISM is one of the world's leading providers of sports fantasy games, particularly specializing in the football/soccer sector. Visit the company's website at www.ismltd.com

Nintendo, Nintendo DS, Wii and the Official Seal are trademarks of Nintendo. SONIC THE HEDGEHOG characters © SEGA. All Rights Reserved. Sega is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo and Sonic The Hedgehog are either registered trademarks or trademarks of SEGA Corporation.

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