"Heirloom Tomato Week" Celebrates Our Fav Fruit

July 24, 2008

'San Francisco Chefs. Food. Wine.' Presents Heirloom Tomato Week, a Premier Event by Visa Signature®

Heirloom Tomato Week is one of three major events in San Francisco leading up to the first ever weekend-long food & wine event: San Francisco Chefs. Food. Wine. A Weekend Affair.

San Francisco, CA (RUSHPRNEWS) July 24, 2008 --The National Restaurant Association estimates that the tomato salmonella outbreak has cost the food industry at least $100 million. In an effort to provide some relief to local tomato farmers and promote one of the most celebrated summertime ingredients, San Francisco Chefs have banded together to create Heirloom Tomato Week - a restaurant promotion that features 52 of the most popular restaurants in the city showcasing heirloom tomatoes from local farmers in signature dishes or full tasting menus.

In addition to heirloom tomato inspired dishes, diners who visit participating restaurants during the promotion and pay with their Visa Signature card will also receive a commemorative book featuring all things tomato, including special recipes from the chefs and restaurants involved in the event.

PARTICIPATING CHEFS & RESTAURANTS:

Heirloom Tomato Week and the commemorative book feature over 52 prominent chefs and restaurants, including Joey Altman of Miss Pearl's Jam House, Chris Cosentino of Incanto, Bruce Hill of Bix, Traci des Jardins of Jardinière and Acme Chop House, and Craig Stoll of Delfina. A full list of participating restaurants can be found here (http://sfchefsfoodwine.com/).

EVENT DETAILS:

The Heirloom Tomato Week promotion will take place in the San Francisco Bay Area from August 14th - 24th. Reservations can be made through OpenTable.com (http://www.opentable.com/promo.aspx?m=4&pid=294).

THE BIG PICTURE: SAN FRANCISCO CHEFS. FOOD. WINE.

What:

Heirloom Tomato Week is the first of three seasonal promotions being planned within the San Francisco chef community. Subsequent events will feature Dungeness Crab in January, 2009, followed by Strawberries in April. Each promotion will also offer commemorative books featuring Chef recipes and stories designed around the seasonal ingredient. The books will be given to diners who eat at participating restaurants and pay with their Visa Signature card.

These events will culminate in a first of its kind, three-day food and wine event: San Francisco Chefs. Food. Wine. The Weekend Affair.

The event will be August 7th - 9th, 2009 in the epicenter of the city. A tasting tent on Union Square will provide the primary location for the affair with surrounding venues and restaurants throughout the city hosting additional events.

Why:

San Francisco is the perfect location for a high-profile, national Food & Wine Event. Not only does San Francisco breed innovative and masterful chefs, but the City by the Bay is also at the forefront of the organic, slow food movement, and is ideally situated between the bounty of the Central Valley, the idyllic Pacific Coast, and the stunning landscape of the vast wine regions.

Who:

Organized By:

Kevin Westlye, The Golden Gate Restaurant Association.

Sponsors:

Visa Signature® is the presenting sponsor. From benefits that save time to benefits that help to safeguard purchases, Visa Signature helps cardholders get the most out of life. In addition to a choice of numerous airline, hotel and other premium reward partners, cardholders enjoy access to around-the-clock complimentary concierge services; epicurean events and reservations at the hottest restaurants; premium merchant offers; and access to exclusive events such as the Olympics, Super Bowl and the Tony Awards, as well as preferred access and seating at local sporting events, concerts and movie screenings.

San Francisco Magazine / Modern Luxury is the media sponsor of San Francisco Chefs. Food. Wine.

Chef Co-Chairs and Advisory Group:

Joey Altman, Chris Cosentino, Gary Danko, Elizabeth Falkner, Tyler Florence, Hubert Keller, Charles Phan, Leslie Sbrocco, Joanne Weir, Martin Yan, Cat Cora, Bruce Hill, Adrian Hoffman, Craig Stoll, Laura Werlin, and Dan Scherotter.

WEB SITE:

More information can be found at the San Francisco Chefs. Food. Wine. Website (http://sfchefsfoodwine.com/).

MEDIA CONTACT: Rivera Public Relations
Jennifer Tomaro
415.533.0041
Jennifer @ Rivera-PR.com
http://www.Rivera-PR.com

EVENT CONTACT: Andrew Freeman & Co
Laiko Bahrs
415.781.7766
Laiko@ AndrewFreemanandco.com

http://www.andrewfreemanandco.co

Contact Information
Jennifer Tomaro
http://sfchefsfoodwine.com
415-533-0041
415-781-7766

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