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5 Ways to Stimulate U.S. Employment -- At a Savings of $786,999,999,984.58

February 18, 2009

Minneapolis, Minn.(RushPRnews) 02/18/09 -- The “American Recovery and Reinvestment Plan” is now law, aimed at creating or saving more than three million jobs at a cost of $787 billion.

But two job-search experts offer 5 creative ways for Americans to find work -- for a total cost of about $15.42.

Based on the book, "Guerrilla Marketing for Job Hunters 2.0" (Wiley, May 2009), author David E. Perry and contributing author Kevin Donlin reveal 5 free and low-cost ways people can get hired fast.

“To get noticed by employers in today’s dismal economy, in which the average job search takes nearly 6 months, job seekers need to use unconventional, low-cost tactics that are proven to work,” says Perry.

“More important than positive thinking is positive action. In our 35 years of combined experience, we’ve found that job hunters can get hired faster if they do just a few things differently,” says Donlin.

The 5 Guerrilla Job Search methods are as follows:

1. Start sending sales letters to employers. Job seekers should take a cue from sales letters and include a P.S. at the end of every cover letter. Why? The P.S. always gets read, so it’s a perfect place to include a provocative statement for employers to see, even if they skim the letter. Cost: Free.

2. Use testimonials in your resume. The easiest and most-effective way to sell yourself to employers is to let others sell you via testimonials -- just as infomercials do. Get testimonials from your LinkedIn profile, letters of recommendation, emails from happy customers, or annual performance reviews. Cost: Free.

3. Start working before you’re hired. The easiest way to ace an interview is to demonstrate your skills. Examples: the Detroit woman who brought a marketing plan to a marketing job interview … the Minneapolis man who brought prior issues of a magazine (with typos!) to a proofreading job interview … the Los Angeles woman who brought sales leads to a sales job interview -- all were hired. Cost: Free.

4. Use thank-you notes -- differently. What comes in small, square envelopes? Invitations and thank-you notes. Both are good things. If you mail your resume inside a thank-you note, the employer will be smiling expectantly as s/he opens the envelope. Your note can begin, “Thank you for reading my resume!” And you gain an instant advantage over other job seekers. Cost: $0.42 for a stamp.

5. The final Guerrilla Job Search tactic costs about $15. It produces phone interviews with employers in approximately 66% of cases, is 100% legal, 95% non-fattening, and eliminates all competition from ordinary job seekers. For a 45-second explanation, call David Perry now at 613-236-6995 x114.

David Perry is the co-author of Guerrilla Marketing for Job Hunters 2.0. Perry is Managing Director of executive search firm Perry-Martel International, and has been featured in The Wall Street Journal, The Boston Globe, as well as radio and TV.

Kevin Donlin(left-picture) is a contributing author of Guerrilla Marketing for Job Hunters 2.0. Donlin is a job-search columnist for the Minneapolis Star Tribune, and has been featured in The New York Times, CBS Radio, Fox News and others. (right-picture Dave Perry)

To schedule an interview with Perry and Donlin, call David Perry at 613-236-6995 x114. They are immediately available for print, radio, and television interviews, as well as in-studio TV interviews in the New York area on March 12-14, 2009.
TV and radio producers can see and hear Perry and Donlin in action here - www.TheSimpleJobSearch.com/mediaroom

Their web site is found at www.GM4JH.com

About the authors: Perry and  Donlin are job search experts in such areas as finding a job in a recession, recession-proof job searches, using social networking sites to find jobs (Linkedin, Twitter, Facebook), finding executive jobs, cover letters, job interview techniques, and resume writing.

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