SAG Strike Could Shut Down Academy Awards and Oscars Night : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

SAG Strike Could Shut Down Academy Awards and Oscars Night

February 20, 2009

benjamin buttonOscars in Trouble: Actor’s Negotiations Break Down, ABC Offering Discount Ad Rates

By Jeffrey Jolson


HOLLYWOOD, CA (RushPRnews/Hollywood Today) 2/20/09
— The Screen Actors Guild and studio chiefs broke off negotiations last night, just days before the Oscars. The producers said it was ‘the last and final offer,” mostly over Internet pay for the thespians and length of time on the new contract with the 120,000 actors.

Producers insisted they could withdraw the deal within 60 days, though they were only months away in length of contract, 27 months or 36 months.
“The terms in the offer are the best we can offer or will offer in light of the other five major labor industry deals negotiated over the past year and the extraordinary economic crisis gripping the world economy,” the AMPTP said.

SAG had no immediate response but the key issue separating the two sides - with the companies’ demanding a three-year deal from the date of ratification, rather three years from the expiration date of the last contract — turned out to be insurmountable.


Lavalife: Where Singles Click!
The studios insisted that they need the full three years to provide stability amid a volatile outlook for the industry. But such a term would push SAG’s expiration to at least March 2012 and de-couple the end of the SAG contract far away from the WGA’s in May 2011 and the DGA’s and AFTRA’s in June 2011 - thus diminishing SAG’s bargaining clout since there would be much smaller chance of SAG being on strike at the same time as another Hollywood union, according to Variety.
The AMPTP also said it would be willing to start negotiations on the successor contract no later than November, 2010, which would allow SAG to get back into synch with the other unions in 2014 - as long as SAG and AFTRA ratified the successor agreements by June 30, 2011.

The congloms made the “last, best and final offer” eight months after issuing a “final” offer to SAG on June 30 as the guild’s feature-primetime contract expired.

The three days of talks represented only the second round of talks for SAG and the AMPTP since last July. Two days of talks in November, supervised by a federal mediator, also cratered when SAG demanded increases in DVD residuals, product placement protections and retroactivity.
The move was highly unexpected as moderates controlled the SAG board since “strike” pros had been ousted and an agreement was expected.

As if that wasn’t trouble enough during Oscar week, ABC has reduced the ad rates on the Oscarcast from $1.7 million per 30 second spot to as little as $1.4 million - a 16 percent decline from last year.

“Slumdog Millionaire” is the odds-on favorite, having swept the guild and critics awards, but perhaps the alphabet net is concerned about the draw of the rags to riches story from Mumbai as an attention-keeper, as well as the general economy.
“It’s more than just the economy,” said Peter Sealey, a marketing professor at the Peter Drucker Graduate School of Management at Claremont Graduate University and a former movie industry executive, told the LA Times.

“The academy has a problem here. The show is way too long, and the films this year are not spectacular,” he said. “If this year’s ratings are down, it could be the tipping point and they will have to make changes.”

This year’s rating will be down. The $15 million budget “Slumdog” is no “Titanic” or “Lord of the Rings.” There will be gowns galore, but the only real fight is best male actor, between leaders Brad Pitt, Sean Penn, Mickey Rourke’s comeback in “The Wrestler” and Dav Patel from “Slumlord.”

Hollywood Today

About the author:

Jeffrey Jolson is Hollywood Today founding editor-in-chief and a RushPRnews partner and contributor since 2006. Jeffrey, of the Al Jolson family, also founded HollywoodReporter.com and Grammy.com. Hollywood Today reporters have written for Vanity Fair, Rolling Stone, Forbes, Variety, The Hollywood Reporter, the New York Times, the Boston Globe, The San Francisco Chronicle, AP, E!, Popular Science and Popular Mechanics.

http://www.hollywoodtoday.net

Click here to see all news from this author/company

Filed Under: ENTERTAINMENT, FILM, Celebrity, Article-byline

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Unconstitutional wire tape:a personal testimonial

N Las Vegas 09/02/14 · Hello my name is Sumayah Hodges, I live...

BackToWork PR Coupon for one free press release submission

SAN FRANCISCO 09/02/14 · We hope you had an enjoyable Labor Day...

Swift Travel Deals Set To Become Multi-Million Dollar Agency!

Miami, FL 09/01/14 · Lux Millionaire Magazine/ --If you are looking for a...

New Online Scheduling Platform That Helps Appointment Based Businesses

London, UK 08/30/14 · Book the Slot (http://provider.booktheslot.com/signin) has recently been piloting...

Ultraseal International helps powertrain manufacturers to improve quality cost effectively

Ann Arbor, MI 08/29/14 · Ultraseal America will explain to powertrain manufacturers how...

Innovative Approach To Select Crawler Crane

Ghaziabad, UP 08/27/14 · If you run any production business or real...

Harper’s government targeting poor seniors on guaranteed income

Halifax, NS 08/27/14 · Under proposed changes to prescribed annuity taxation, Canadian...

Neurobiologix Releases New Cognitive Performance Supplements

Austin, TX 08/26/14 ·  - Neurobiologix, a specialty nutrition company, introduces Full...

Ice Bucket Challenge: Meet Rice Bucket Challenge

CARSON, CA 08/26/14 · Since Spring, the Ice Bucket Challenge has raised...

WordBase Voted as No. 1 Word Game in the App Store

Vancouver, B.C. 08/22/14 · Two Danes have done the impossible. Their app...

Team Building Programs In a Rejuvenating Environment

GRAFTON, ONTARIO 08/14/14 · The knowledgeable and professional conference management team at...

Robin Williams Press Conference Prepared Statement - death by asphyxiation

San Rafael, Calif. 08/13/14 · My name is Keith Boyd. I am a Lieutenant...

A New and Intriguing shop now open in Vancouver

Vancouver, BC, Canada 08/13/14 · A quaint little green cottage that looks like...