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Agencies Now Able to Offer Social Media Overhead-Free

June 26, 2009

LONDON, UK (RPRN) 6/26/2009 -- Small and medium sized businesses should take advantage of online community services from social media agencies, according to Reality Digital, the leading provider of brand focused social media solutions.

In the current economic climate, recession is hitting the majority of companies across the globe, and the highest of priorities is to cut costs. Many companies are undergoing in-depth reviews of their marketing strategies, resulting in a cut in funding for marketing activities, but Reality Digital has indicated that this need not be the case.

Reality Digital suggests that the key to maintaining an online presence whilst avoiding the costs of implementing and maintaining a social networking application is to outsource. Using software as a service through an agency to create and maintain a social network removes the risk of any unexpected additional costs that may arise, whilst ensuring that value for money is preserved.

As a result, many small and medium sized businesses are able to benefit from the implementation of social media such as a video social network, recognising the technology, service and implementation as an investment in their marketing strategy rather than the potential money pit of traditional marketing and advertising methods.

Reality Digital's Harmony solution gives SME's a great deal of flexibility in that its central management system makes key elements such as the management of the online community software and the aesthetics of the network much easier to customise and alter. The pay-over-time schedule means that companies can enjoy the ROI of social media without needing to worry about added costs and risks.

The hardware and software are all the responsibility of the agency, as is the perpetual improvement and innovation of the social network platform. The software can be implemented in as little as one day, meaning that SMEs can enjoy the benefits of a brand tailored social network right from the outset.

For more information, visit www.realitydigital.com, or call 01858 411 600.

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