LONDON, UK (RPRN) 8/11/2009--smart is delighted to announce the launch of a new social community website: destinationsmart.co.uk.

This exciting new website gives smart owners, enthusiasts and fans the opportunity to register and interact with each other in a dedicated, smart-branded online space.

Recent customer research has shown that smart enthusiasts like discussing the brand, regularly use the Internet for research and are very active online, particularly using social media.

Registration on destinationsmart is free, and members can create a profile, upload videos and images, participate on forums, join groups and events and communicate with each other. A regular flow of interesting news features on relevant topics such as eco-driving can be shared using the full range of social book marking tools.

Members can interact directly with smart via the ‘Ask an Expert’ function. Through this unique facility, members can contact an expert directly with their questions about smart and receive a personal reply.

Dermot Kelly, Managing Director Mercedes-Benz UK, said: “The smart is an iconic car and has a large fan-base: the owners club in the UK has more than 20,000 members. destinationsmart will appeal to smart lovers in the UK and around the world and gives us the chance to get our brand infront of customers and prospective customers. It’s also a valuable opportunity to get first hand insight into how the brand is perceived.”

To become a member, simply visit www.destinationsmart.co.uk and register your details.

The smart range is available through the Mercedes-Benz retail network. For more information about smart log onto www.smart.com/uk

Editors’ Notes

1 destinationsmart has been developed as a collaborative project by smart, social media specialist Martech Social and online marketing agency Digital Annexe.

Contact: Monique Lester

London Digital PR

http://www.londondigitalpr.com

info@londondigitalpr.com

+44 7958 411653