m62 Urges Presenters to Tailor Presentations to Maximise Audience Attentiveness : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

m62 Urges Presenters to Tailor Presentations to Maximise Audience Attentiveness

October 1, 2009

Liverpool, UK (RPRN) 10/01/09 — m62 visualcommunications, the global leader in presentation effectiveness, has today highlighted the importance for presenters of delivering short presentations and finishing on time. Many presenters fail to adjust the length of their presentations to fit the human attention span, thus failing to maximise presentation effectiveness and recall.

Many presenters make the mistake of filling a full hour slot with a sales or marketing presentation, thinking that the more information they can pour forth, the better. Even worse, some presenters believe that it is a positive thing if they are permitted to overrun their allotted time – in fact, the opposite is true. Over and above annoying the audience, a presentation that is too long will quite simply not be effective.

After a time, the audience will not be paying attention, no matter how interesting or engaging the presentation. Using attractive PowerPoint templates and including a few jokes is just not enough. The human attention span lasts an average of twenty to thirty minutes, depending on variables such as room temperature and interest. The significance of this is that if a presentation runs on for forty-five

m62 Urges Presenters to Tailor Presentations to Maximise Audience Attentiveness
minutes without a break, the audience will only have paid full attention to the first twenty minutes – at best.

Attention span peaks at 4-6 minutes and then decreases slowly until 20-30 minutes, where it drops dramatically. This has a significant impact on the way a presentation should be structured to maximise audience attentiveness. The most important message of a presentation should be revealed at around five minutes, and presentations should not last longer than twenty minutes without a break of some sort.

Nicholas Oulton, Founder of m62, commented: “Attention span is an important but often overlooked factor in any business presentation. The audience simply will not engage in a presentation that goes on for too long, meaning they are less likely to remember key facts. This has serious repercussions for decisions made afterwards, away from the boardroom. If the audience cannot remember a presentation well enough to discuss it fully, they are less likely to make a favourable decision.”

m62 provides a wide range of solutions for a variety of presentation needs, and have worked for blue chip companies such as Siemens, Sony and Toyota.

For more information about m62 visualcommunicatins, please call 0151 259 62 62 or visit m62.net.

Media Contact Name: Jessica Pyne
Company Contact Name: Denise Keenan
Company Phone: 0151 259 6262
About the author:

m62 is the global leader in presentation effectiveness, from offices in the UK, USA, and Singapore.
PowerPoint design for sales presentations, marketing presentations, training presentations, and investor presentations; PowerPoint training; and presentation skills training.


Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Experience simple, fun karaoke at Vator Splash 2015

LOS ANGELES 10/05/15 · Come October 15, join us at Vator Splash...

Enjoy Karaoke in the comfort of your home with Moment

Los Angeles, CA 10/04/15 · We all have a singing moment. After hours...

Co-Founder of OXYwater Sentenced for Wire Fraud and Money Laundering

Washington, DC 10/01/15 · A co-founder of Imperial Integrative Health Research and...

Creative Bioarray Improves Tumor Cells Quality for Life Science Researchers

New York, NY 10/01/15 · - Creative Bioarray (http://www.creative-bioarray.com/ ), an innovative biotechnology company who...

Wake up your event audience with Livecube’s latest engagement technology

NEW YORK 09/30/15 · Livecube transforms how people connect and share ideas...

Wiknix: tech magazine provides latest gadgets news

New York, NY 09/26/15 · It can be hard to know who to...

New Farm-to-Table Chef Joins Canada's Favourite Spa

GRAFTON, ON 09/25/15 · Ste. Anne's Spa (www.steannes.com) has just hired Jeffrey...

Moment Soundbar brings family together with Karaoke home entertainment

Los Angeles, Ca 09/17/15 · With the rising cost of family outings, more...


Los Angeles, Ca 09/16/15 · Moment is the world’s first compact soundbar that...

Moment, the minimalist soundbar to replace all soundbars

Los Angeles, CA 09/15/15 · Moment™: A case of less is more. Moment,...

Join Moment’s Indiegogo crowdfunding campaign on September 22

Los Angeles, Calif. 09/04/15 · Plug and Play Karaoke sound bar with DTS...

ASTEP Launches Latest Corporate Lecture Series in NYC

NEW YORK, NY 09/01/15 · PwC, EY, LinkedIn, Hogan Lovells and Cisco among...