m62 Urges Presenters to Tailor Presentations to Maximise Audience Attentiveness : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

m62 Urges Presenters to Tailor Presentations to Maximise Audience Attentiveness

October 1, 2009

Liverpool, UK (RPRN) 10/01/09 — m62 visualcommunications, the global leader in presentation effectiveness, has today highlighted the importance for presenters of delivering short presentations and finishing on time. Many presenters fail to adjust the length of their presentations to fit the human attention span, thus failing to maximise presentation effectiveness and recall.

Many presenters make the mistake of filling a full hour slot with a sales or marketing presentation, thinking that the more information they can pour forth, the better. Even worse, some presenters believe that it is a positive thing if they are permitted to overrun their allotted time – in fact, the opposite is true. Over and above annoying the audience, a presentation that is too long will quite simply not be effective.

After a time, the audience will not be paying attention, no matter how interesting or engaging the presentation. Using attractive PowerPoint templates and including a few jokes is just not enough. The human attention span lasts an average of twenty to thirty minutes, depending on variables such as room temperature and interest. The significance of this is that if a presentation runs on for forty-five

m62 Urges Presenters to Tailor Presentations to Maximise Audience Attentiveness
minutes without a break, the audience will only have paid full attention to the first twenty minutes – at best.

Attention span peaks at 4-6 minutes and then decreases slowly until 20-30 minutes, where it drops dramatically. This has a significant impact on the way a presentation should be structured to maximise audience attentiveness. The most important message of a presentation should be revealed at around five minutes, and presentations should not last longer than twenty minutes without a break of some sort.

Nicholas Oulton, Founder of m62, commented: “Attention span is an important but often overlooked factor in any business presentation. The audience simply will not engage in a presentation that goes on for too long, meaning they are less likely to remember key facts. This has serious repercussions for decisions made afterwards, away from the boardroom. If the audience cannot remember a presentation well enough to discuss it fully, they are less likely to make a favourable decision.”

m62 provides a wide range of solutions for a variety of presentation needs, and have worked for blue chip companies such as Siemens, Sony and Toyota.

For more information about m62 visualcommunicatins, please call 0151 259 62 62 or visit m62.net.

Media Contact Name: Jessica Pyne
Media E-mail:
Company Contact Name: Denise Keenan
Company E-mail:
Company Phone: 0151 259 6262
About the author:

m62 is the global leader in presentation effectiveness, from offices in the UK, USA, and Singapore.
PowerPoint design for sales presentations, marketing presentations, training presentations, and investor presentations; PowerPoint training; and presentation skills training.

http://www.m62.net/

Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, Technology, PRESS RELEASE, SOFTWARE- COMPUTER APPLICATIONS

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Newborn Foundation Co-Convenes Shanghai Symposium with Focus on Congenital Heart Disease in Newborns and Infants

Saint Paul, MN / Shanghai, China 10/20/14 · Expansion of Newborn Screening Program & Latest Data...

Ste. Anne's New Fitness Centre In An Idyllic Setting

GRAFTON, ONTARIO 10/17/14 · -Maison Sante is just one part of Ste. Anne's...

Newborn Foundation Honors Leaders in Newborn Health, Technology, Policy and Advocacy at 2014 Awards Gala

Minneapolis, MN 10/13/14 · – The Newborn Foundation, an international nonprofit leveraging...

Phaedra Beauty Cosmetics Re-Launches with New Packaging

Los Angeles, CA 10/13/14 · Hollywood celebrity make-up artist Phaedra L. Williams introduces...

Indie Film, The Ballad of Snake Oil Sam 2014 Global Film Festival Tour

Los Angeles, CA 10/13/14 · Indie Film, The Ballad of Snake Oil Sam...

Newborn Health & Technology Leader Dr. Terese Finitzo Receives ‘Eve Award’ for Innovation

MINNEAPOLIS, MN 10/10/14 · Newborn Foundation Awards Gala honors global leaders in...

Ste. Anne’s Spa: An Ideal Setting For Meeting And Team Building

Grafton, ON 10/08/14 · Ste. Anne’s Spa provides an ideal meeting environment,...

Renew Life Launches National TV Advertising Campaign with the help of Creative Bube Tube

Milton, ON 10/06/14 ·  - Renew Life proudly announces their latest marketing...

Black Travel Club Is Giving Away 1,000 Free Memberships – First come first served!

Atlanta, GA 10/01/14 · BlackTravelClub.com is inviting 1,000 people to join its...

Empirical Foresights is building EconKBase - An economic insights database (a non-profit initiative)

New York, NY 10/01/14 · The global research and adivsory firm Empirical Foresights...

Newborn Foundation Hosts 2014 Awards Gala

SAINT PAUL, MN 09/30/14 ·   Largest fundraiser of its kind will raise awareness...

Twenty dollars discount on your October press release submission order

SAN FRANCISCO 09/29/14 ·  Thank you for making September such a great...