GroupM and Yahoo! Ink Branded Content Deal : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

GroupM and Yahoo! Ink Branded Content Deal

October 21, 2009

GroupM and Yahoo! Ink Branded Content Deal
Yahoo!

NEW YORK & SUNNYVALE, Calif. (RPRN) 10/21/09 — GroupM and Yahoo! Ink Branded Content Deal

New Partnership Will Create and Distribute Online Programming for Major Marketers

WPP's (NASDAQ:WPPGY) GroupM Entertainment and Yahoo! Inc. (NASDAQ:YHOO) today announced a partnership to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!'s network of leading media properties including News, Sports, Finance and Entertainment.

"Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships," said GroupM Entertainment Worldwide CEO Peter Tortorici, who will administer the partnership for GroupM.

GroupM Entertainment and Yahoo! will work together to identify advertisers, develop creative concepts that map media content with an advertiser's messaging, and produce the content for each program. Yahoo! will also promote these branded programs to targeted audiences in channels across its network.

"Yahoo! has a keen understanding of what makes our audience click, and this partnership will help advertisers develop deeper connections with our users," said Joanne Bradford, Yahoo!'s senior vice president, North American revenue and market development. "Furthermore, Yahoo! can continue to build on its successful portfolio of the Internet's most-watched original programming by tapping into GroupM's incredible creative development talent."

Margaret Clerkin, GroupM's director of digital assets, will assist Tortorici in overseeing the company's involvement, and Erika Nardini, Yahoo!'s vice president of packaging, will be the representative from Yahoo!.

Both GroupM Entertainment and Yahoo! have extensive experience creating and distributing successful, award-winning programming that provides proven return on investment for their clients.

For example, Yahoo's TechTicker (http://finance.yahoo.com/tech-ticker), with Scottrade as the advertiser, is the most-viewed business and investing program online averaging more than 350,000 streams per day. Another popular Yahoo! show, Sports Minute (http://sports.yahoo.com/sportsminute), was developed for client Dunkin' Donuts and averages 175,000 streams per day.

GroupM Entertainment unit Mindshare Entertainment, meanwhile, created In the Motherhood, a series of original webisodes for Mindshare clients Sprint and Unilever's Suave that was later picked up by ABC Television and developed into the first ever prime time situation comedy to be spun off from an online series developed by a media services agency.

ABOUT GROUPM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

ABOUT YAHOO!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE: Yahoo! Inc.

GroupM
John Wolfe, 212-297-7160
john.wolfe@groupm.com
or
Yahoo! Inc.
Brian Nelson, 408-349-6113
bnelson@yahoo-inc.com

Media Contact Name: GroupM - John Wolfe
Media E-mail:
Media Phone: 212-297-7160
Media Web Address: http://yodel.yahoo.com
Company Contact Name: Yahoo! Inc. Brian Nelson,
Company E-mail:
Company Phone: 408-349-6113
Company Web Address: http://pressroom.yahoo.com
Main image credits: Yahoo!
About the author:

Ane Howard is a freelance reporter for Hollywood Today .You may write her at anne@hollywoodtoday.net

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, PRESS RELEASE, YAHOO NEWS

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Newborn Foundation Featured on Global Health Panel at Annual Patient Safety Science and Technology Summit

SAINT PAUL, MN and IRVINE, CA-- 01/23/15 ·  - The Newborn Foundation, an international nonprofit leveraging medical...

Cape Coral Waterfront Estate Known as “The UPS House” to be Sold at February 10th Absolute Auction

Fort Myers, Florida 01/21/15 · Truck Driver Turned Executive Selling Florida Riverfront Dream...

Studio One selects Visual 2000 End2End Suite of Fashion Business Solutions

LONDON, UK 01/20/15 · Visual 2000 International announces manufacturer Studio One  are...

CPD Seminar: How Skill Trade Workers Will be Effected by Express Entry

Vancouver, BC - 01/19/15 · Ashton College Announces Seminar Addressing Express Entry - New...

Dr. Ken Pool, IT Pioneer, dead at 62, leaves a rich legacy in health data standards and public health

ARLINGTON, TX 01/17/15 · With deep sadness  OZ Systems announces the sudden passing...

Dr. Ken Pool, Founder and Chairman of Dallas-based OZ Systems, Dies at 62

ARLINGTON, TX 01/16/15 · It is with deep sadness that OZ Systems announces...

Real Estate Auction – Is It Right for You?

Charlotte, NC 01/12/15 · Luxury homeowners looking to sell their estates face...

Philippines to Host Largest Crowd in Human History

Manila, Philippines 01/12/15 · The largest gathering of humans ever recorded will...

First Dedicated Canadian Bitcoin Price Index Launched

Vancouver, BC 01/08/15 · The Canadian Bitcoin Index (CBIX) created by Vancouver...

OnServe & Learning Brick has expanded to Niagara/Southwestern ON.

Kingston, ON 01/06/15 · Onserve is your trusted IT services company in...

Music Host Network Wants Writers Now!

LOS ANGELES 01/06/15 · The Music Host Network, a music media site...

Identify genuine web traffic from bots and botnets

SAN FRANCISCO 01/06/15 · As a provider of high-quality web traffic, Traffic...

Author Manfred Popp publishes - You can do what I did: lose weight, improve your health, stay fit -

Gaimersheim / Germany 01/06/15 · New book from author Manfred Popp about Weight...