GroupM and Yahoo! Ink Branded Content Deal : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

GroupM and Yahoo! Ink Branded Content Deal

October 21, 2009

GroupM and Yahoo! Ink Branded Content Deal
Yahoo!

NEW YORK & SUNNYVALE, Calif. (rushPRnews) 10/21/09 — GroupM and Yahoo! Ink Branded Content Deal

New Partnership Will Create and Distribute Online Programming for Major Marketers

WPP's (NASDAQ:WPPGY) GroupM Entertainment and Yahoo! Inc. (NASDAQ:YHOO) today announced a partnership to help marketers creatively incorporate their brands into original online programming. The programs will appear exclusively throughout Yahoo!'s network of leading media properties including News, Sports, Finance and Entertainment.

"Marketers need big, ground-breaking ideas that engage and delight consumers, and this partnership with Yahoo! will enable them to create unique high value relationships," said GroupM Entertainment Worldwide CEO Peter Tortorici, who will administer the partnership for GroupM.

GroupM Entertainment and Yahoo! will work together to identify advertisers, develop creative concepts that map media content with an advertiser's messaging, and produce the content for each program. Yahoo! will also promote these branded programs to targeted audiences in channels across its network.

"Yahoo! has a keen understanding of what makes our audience click, and this partnership will help advertisers develop deeper connections with our users," said Joanne Bradford, Yahoo!'s senior vice president, North American revenue and market development. "Furthermore, Yahoo! can continue to build on its successful portfolio of the Internet's most-watched original programming by tapping into GroupM's incredible creative development talent."

Margaret Clerkin, GroupM's director of digital assets, will assist Tortorici in overseeing the company's involvement, and Erika Nardini, Yahoo!'s vice president of packaging, will be the representative from Yahoo!.

Both GroupM Entertainment and Yahoo! have extensive experience creating and distributing successful, award-winning programming that provides proven return on investment for their clients.

For example, Yahoo's TechTicker (http://finance.yahoo.com/tech-ticker), with Scottrade as the advertiser, is the most-viewed business and investing program online averaging more than 350,000 streams per day. Another popular Yahoo! show, Sports Minute (http://sports.yahoo.com/sportsminute), was developed for client Dunkin' Donuts and averages 175,000 streams per day.

GroupM Entertainment unit Mindshare Entertainment, meanwhile, created In the Motherhood, a series of original webisodes for Mindshare clients Sprint and Unilever's Suave that was later picked up by ABC Television and developed into the first ever prime time situation comedy to be spun off from an online series developed by a media services agency.

ABOUT GROUPM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Maxus, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

ABOUT YAHOO!

Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

SOURCE: Yahoo! Inc.

GroupM
John Wolfe, 212-297-7160
john.wolfe@groupm.com
or
Yahoo! Inc.
Brian Nelson, 408-349-6113
bnelson@yahoo-inc.com

Media Contact Name: GroupM - John Wolfe
Media Phone: 212-297-7160
Media Web Address: http://yodel.yahoo.com
Company Contact Name: Yahoo! Inc. Brian Nelson,
Company Phone: 408-349-6113
Company Web Address: http://pressroom.yahoo.com
Main image credits: Yahoo!
About the author:

Ane Howard is a freelance reporter for Hollywood Today .You may write her at anne@hollywoodtoday.net

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, PRESS RELEASE, YAHOO NEWS

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Newborn Foundation Selected Among First 
Global Innovation Fund Grant Recipients

Saint Paul, MN 02/09/16 · Announcement at GIF launch event in London highlights...

The Gamifiers Partners With Livecube to Bring Gamified Event Engagement to the Middle East

DUBAI/NEW YORK 02/02/16 · TECH NEWS - The Gamifiers, the leading specialized gamification...

Rugby North to Launch Canada’s First Professional Rugby League

Toronto, ON 02/02/16 ·  The country that introduced rugby to North America...

Dominion Lending Centres Edge Financial Welcomes New Mortgage Agents On Board

Toronto, Ontario 01/27/16 · The mortgage agents behind the site GTAMortgagePros.com  –...

Black Films Matter supports Movie Binges on Oscar Night

HOLLYWOOD, CA 01/26/16 · The Advocacy group Black Films Matter is supporting...

The Big Freeze: America Due Extreme Snowstorms

NEW YORK 01/23/16 · Founder of GridLocate.com, offers advice to US residents...

Clean the world Canada choisit Moisson Montréal

MontrĂ©al, QuĂ©bec 01/05/16 · Clean the World Canada choisit Moisson Montréal comme...

All I Want for Christmas is for Trump to Shut Up is Island's new National Anthem

Cambridge, Mass 12/22/15 ·  A satirical Christmas song poking fun at real...

Gotham City Networking, Inc. Honors Raj Goel with Networker of the Year Award

New York, NY 12/16/15 · On Wednesday, December 2nd, Gotham City Networking, Inc....

Brainlink International Received Renowned Award for a Corporate SOP Culture That Outshines the Rest

New York, NY 12/15/15 · On Thursday, December 3rd, 2015, SmartCEO awarded Brainlink...

Livecube Enhances Its Social Engagement App to Be a Single Dashboard for Event Organizers

NEW YORK 12/03/15 · Enhanced features include real-time direct chat between attendees,...

MLBC offers new IFRS consulting service

Toronto, Ontario 12/01/15 · MLBC offers new IFRS consulting service New IFRS accounting...

For a fistful of dollars two gangs continue to fleece innocent families

Dallas, Texas 12/01/15 · Jaime Escalona speaking on behalf of COViSAL denounces...