Twitter Apps for the Public Relations Pro : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Twitter Apps for the Public Relations Pro

October 27, 2009

Twitter Apps for the Public Relations Pro
twitter

SAN FRANCISCO, CA (RPRN) 10/27/09 — Since its explosion in popularity, much has been written on the fate of Twitter—will it survive, will it make money and how, do users want to monetize?

While industry-insiders debate its longevity and surviving business model, the public relations industry is still experimenting with how to best use micro-blogging. Much like other forms of social media, the industry still grapples with how to best use the medium to create brand buzz and fully engage consumers.

There are a number of apps to help you tweet more efficiently and, thus, more effectively. First, if you publish press releases online, use all available social bookmarks available, including the retweet button. If you house your press releases somewhere on your own website, install a retweeting button like Tweetmeme. The Tweetmeme button not only let’s you or anyone else retweet your press release with a simple click, but also automatically shortens the URL and allows you to view retweets, allowing you to track the popularity of a story, sense reaction, view who is reading your press release, and to respond to any negative tweets.

If you don’t currently publish press releases online, however, FileSocial or TwitDoc  allow you to upload and tweet documents—a great way to tweet press releases.

There are a number of apps that help you to automate your Twitter acitivities, including Twitterfeed that automatically tweets your RSS feeds—be it blog titles or your media feed. Tweetlater allows you to, among a number of other automatic functions, schedule your tweets. Queue them in the morning, and tweet them throughout the day. This app can be especially useful for event reminders and updates.

Twitter caused a stir when it unveiled its trending topics function that allows users to see what everyone is tweeting about. There are now a number of apps that help you do the same. Tweetnews tracks all news-related tweets. Twitter Search, however, remains the ubiquitous tool that shouldn’t be overlooked. With Twitter Search, you can quickly search tweets about your brand and other related keywords, direct from the Twitter interface.

Twitdir is a directory of twitterers, searchable by location, email address, and even aliases.

Tweet Deck is a great agency tool that allows you to manage several social media accounts and to tweet directly from your desktop or smartphone.

For those who manage several brands, thus managing several branded and personal Twitter accounts, there are a number of apps that help centralize your company’s Twitter activities. Hoot Suite allows you to manage multiple users over various accounts, track and analyze link statistics, and monitor your brands.

CoTweet is a platform that helps companies and agencies to engage on Twitter. With the interface, you can manage up to six twitter accounts, monitor keywords and trends with integrated Twitter search, assign tweets to colleagues, and receive email notifications when tweets are sent to your various accounts. 

Overall, there are a number of simple rules to follow, but one fundamental rule remains: keep your followers interested with relevant, interesting, personalized tweets. Think of Twitter as a 140-character pitch.

About the author:

Andrea Archibald, a one-time fashion publicist in New York and Montreal, now acts as the Editor for RushPRnews.com. A breaking news reporter, she also covers fashion, lifestyle, and animal right issues for RushPRnews and Hollywood Today. As a longtime vegetarian and new vegan, she advocates living a gentle and compassionate life—a theme that runs under most of her stories.

For story ideas and comments, contact her at AndreaA@rushprnews.com or tweet her @AndreaArchibald.

Click here to see all news from this author/company

Filed Under: Article-byline, Technology, Featured, MARKETING, ADVERTISING, PR

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Newborn Foundation Featured on Global Health Panel at Annual Patient Safety Science and Technology Summit

SAINT PAUL, MN and IRVINE, CA-- 01/23/15 ·  - The Newborn Foundation, an international nonprofit leveraging medical...

Cape Coral Waterfront Estate Known as “The UPS House” to be Sold at February 10th Absolute Auction

Fort Myers, Florida 01/21/15 · Truck Driver Turned Executive Selling Florida Riverfront Dream...

Studio One selects Visual 2000 End2End Suite of Fashion Business Solutions

LONDON, UK 01/20/15 · Visual 2000 International announces manufacturer Studio One  are...

CPD Seminar: How Skill Trade Workers Will be Effected by Express Entry

Vancouver, BC - 01/19/15 · Ashton College Announces Seminar Addressing Express Entry - New...

Dr. Ken Pool, IT Pioneer, dead at 62, leaves a rich legacy in health data standards and public health

ARLINGTON, TX 01/17/15 · With deep sadness  OZ Systems announces the sudden passing...

Dr. Ken Pool, Founder and Chairman of Dallas-based OZ Systems, Dies at 62

ARLINGTON, TX 01/16/15 · It is with deep sadness that OZ Systems announces...

Real Estate Auction – Is It Right for You?

Charlotte, NC 01/12/15 · Luxury homeowners looking to sell their estates face...

Philippines to Host Largest Crowd in Human History

Manila, Philippines 01/12/15 · The largest gathering of humans ever recorded will...

First Dedicated Canadian Bitcoin Price Index Launched

Vancouver, BC 01/08/15 · The Canadian Bitcoin Index (CBIX) created by Vancouver...

OnServe & Learning Brick has expanded to Niagara/Southwestern ON.

Kingston, ON 01/06/15 · Onserve is your trusted IT services company in...

Music Host Network Wants Writers Now!

LOS ANGELES 01/06/15 · The Music Host Network, a music media site...

Identify genuine web traffic from bots and botnets

SAN FRANCISCO 01/06/15 · As a provider of high-quality web traffic, Traffic...

Author Manfred Popp publishes - You can do what I did: lose weight, improve your health, stay fit -

Gaimersheim / Germany 01/06/15 · New book from author Manfred Popp about Weight...