Digital Hollywood 2009: Hey you, Get off my Cloud : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Digital Hollywood 2009: Hey you, Get off my Cloud

October 30, 2009

LOS ANGELES (RPRN) 10/30/09 — By Paul M. Allen

Yes, it is one of many “anthem” songs from the Rolling Stones, but in this case the subject is “Cloud Computing” and it was one of several hot topics at this year’s Digital Hollywood event held at the Loews Beach Hotel and Spa in Santa Monica , California .

As someone who attends just about every seminar, expo, demo, summit, convention, meeting or any other opportunity (excuse) to scope out the latest in Media and Technology, I would have to give the 2009 DH a big thumbs up. Even if there were no “earth shattering” developments or announcements this year, the Digital Hollywood is still “The” place to be seen and see a large cross section of business savvy leaders and super geeks. In attendance were top executives from major film and television studios, terrestrial and cell phone companies, Internet giants, financial wizards, organizations with 3 or more letters to their acronym, educational institutions, computer hardware and software manufacturers, cell phone and device manufacturers, expensive law firms, advertising and marketing agencies and a host of smaller companies with admirable products, small marketing budgets and a whole lot of chutzpa.

Perhaps the most talked about subject at DH was content distribution over a variety of platforms such as theatrical, television, Internet, recordable media, mobile, and PDA’s and the economics behind them. Certainly, understanding digital content creation, programming, archiving and the ability to repurpose content are some of the key concerns we all have. We heard lawyers talking about how we should protect ourselves with DRM (Digital Rights Management) software, producers talking about DAM (Digital Asset Management) and content providers talking about new services such as On Demand and the ubiquitous Applications such as iPhone and now Google that seem to make life just a bit more fun and interesting. The bottom line is still (and will always be), how do we make money from all of this.

As I experienced coming from a company originally designed to be the “next big thing” in premium cable/satellite, that turned into an Internet original content provider, which after years of spending large sums of money on infrastructure, marketing, talent and personnel along with top ten ratings on YouTube, is now acting more as a production company for other networks, evidently, despite accumulating some 300 million hits on YouTube, there is no guarantee that anyone will click on the link to your site, at least without spending a fortune promoting that site.

As we went from room to room to listen to speakers hand picked by the folks at DH we heard about where our information and entertainment has been and where it might be in the very near future. Discussions on subjects like 3D for television, Internet, home theater and Mobile (with and without glasses) captured the imagination of seasoned professionals. High Definition, alternative advertising opportunities, social networks, You Tube, My Space, LinkedIn, and Twitter have all made a significant impact on our industry and how we stay connected or more importantly, how we can make money. This shift in the economic paradigm, consumer interest, management methodology, and virtualization of advertising and marketing is now termed “Disruption and Transformation” and affects us all.

With our future locked into a Digital world and new technology arriving on what seems an hourly schedule, adaptation is imperative to survival. Content is (for the most part) captured, edited and stored as a series of 1’s and 0’s and investment into production now must take into consideration how we work with these bits. It was only a few short years ago that once we finished the edit and the master copy for broadcast was ready to go out, it was a phone call to the messenger or to FedEx for delivery to station or network. Today, we are all connected through fiber, gigabit Ethernet through DSL or other broadband connections, or satellite uplink for our final delivery.

If you missed the opportunity to “Plug In” at this year’s Digital Hollywood, you can continue your digital journey at the 2010 CES (Consumer Electronics Show) being held once again at the Las Vegas Convention Center January 6-9. This is a show you need to attend!

About the author:

Jeffrey Jolson is Hollywood Today founding editor-in-chief and a RushPRnews partner and contributor since 2006. Jeffrey, of the Al Jolson family, also founded HollywoodReporter.com and Grammy.com. Hollywood Today reporters have written for Vanity Fair, Rolling Stone, Forbes, Variety, The Hollywood Reporter, the New York Times, the Boston Globe, The San Francisco Chronicle, AP, E!, Popular Science and Popular Mechanics.

http://www.hollywoodtoday.net

Click here to see all news from this author/company

Filed Under: Article-byline, BREAKING NEWS, Technology, MARKETING, ADVERTISING, PR, New Media - WEB 2.0, Social Media

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coalition Joins National Coalition for Infant Health

Washington, D.C. 06/25/15 · Newborn Foundation News: Newborn Health leaders convene in DC...

RushPRnews now offers digital news sites +Targeted News outlet Broadcast

SAN FRANCISCO/MONTREAL 06/22/15 · Your press release to be featured on at...

Save our Skies Santa Cruz Launches Petition Urging FAA to Stop the Jet Noise

Santa Cruz, California 06/21/15 · Outraged Citizens fight FAA's NextGenprogram to reclaim quality...

Ultraseal International makes casting impregnation even easier with fully automated two-stage process

Dusseldorf, Germany 06/17/15 · Ultraseal International is living up to its global...

Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

FRAMINGHAM, Mass. & ADELPHI, Md. 06/16/15 · Army Officials and Ameresco Join to Commemorate Completion...

Ultraseal International celebrates second exporting award this year

Birmingham, West Midlands, UK 06/16/15 · Ultraseal International is celebrating a double success after...

The American radio host, Ed Tyll issues death threat, alleges a French-Canadian publisher

Montreal, Quebec, Canada 06/15/15 · On June 5, the controversial radio host, Edward...

Planwise: Best Mortgage Calculator Since 1993

San Francisco, CA 06/09/15 · Planwise Launches Pinterest Style Mortgage Calculator  Planwise launches PlanwiseConnect,...

Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

Ottawa,Canada 06/09/15 · Israel’s Start Tel Aviv offers global opportunity for...

Demand for Independence of Punjab Echoes in San Francisco

San Francisco 06/08/15 ·  Thousands of North American Sikhs converged in downtown...

World Renowned Casting Director Appointed to Eagle Arts Academy Board of Directors

Los Angeles, CA 06/06/15 · Eagle Arts Academy is pleased to announce that...

MultiClonal Therapeutics Researchers Report Today Breakthrough in Cloning Human “Ground State” Stem Cells

Farmington,CT 06/05/15 · An international consortium including investigators at MultiClonal Therapeutics,...

Time to increase your public relations impact

SAN FRANCISCO 06/04/15 ·                 Your « SPRING2015-2 » Coupon is here! And with it...

Financial Fraud Lengthy Prison Term for Advance Fee Fraudster

Washington, DC 06/02/15 · Like many successful con men, William C. Lange...