Debunking The Social Media Release (SMR) : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Debunking The Social Media Release (SMR)

November 3, 2009

Debunking The Social Media Release (SMR)
Loving Social Media Networking

NEW YORK (RPRN) 11/03/09 — Brief Intro to Social Media Releases (SMRs)- Traditional PRs "Pitch" a story idea, while SMRs tell a story

By Ane Howard

Social Media Site (SMR) is fast becoming the vehicle for writers and users of social media sites. Sites such as Twitter, DIGG, Mixx, technorati, and others are spreading newsworthy content.


You may know the SMR by other names including, social media press release, new media release, and erelease. The SMR is a tool that is most effective if used along with company blog posts, traditional Press Releases (PRs) and an online newswire.

The SMR tells a story using SEO techniques to reach the intended audience. SMRs are not just pretty conversational announcements they have a real mission. Not only should social media releases inform, they should ignite the spread of the story being told to multimedia by being shared, bookmarked, and by spreading the content through various social media outlets such as Twitter and Mixx. A traditional press release reveals something new in a "pitch". It announces to the public items of interest such as a new product, service, the opening of a new office, a new partnership, or other type of commercial activity. SMRs are more of a "buzz word" starter. SMRs can incorporate many different forms and varieties of content and use many social tools in the process of telling the story. The purpose of SMR is to share information with readers that are relevant, readily understandable and easy to share. Using bookmarks, images, links, tags, text, and video, allows readers to interact both directly and indirectly.

The first social media press release template was a product of Shift Communications. Their version 1.0 came out in 2006. Under a catchy headline and subhead, the release provides core news facts in an easy to read bulleted format. Links, RSS feeds, photos, MP3 files, podcast links and graphics (often logos) round out the coverage. Pre-approved quotes from analysts, corporate executives, customers or partners can be added, along with links to a cross posting of relevant media coverage. A RSS feed found at the end of the release allows easy access to the client's news releases and other related social media sites. The latest version 1.5 introduces aggregated engagement and contextual clicks into the format. These two new features allow the reader to truly 'sphere this' by creating one central gathering place for all the news about a product or event. PR firms use social media press releases to make announcements of noteworthy status. Media services like Mixx, Facebook and Twitter then spread the content of these releases, but the distribution of SMRs is handled by newswire services such as RushPRnews,Businesswire, Marketwire and others.

RushPRnews, a leader in PR 2.0 and SEO writing, excels in the transmission and the publication of breaking news online and Google News, and to social media and bookmarkingsites where it plays an active role with its established network.

Was the birth of social media release necessary? The tone and mood of social media sites are conversational, engaging its readers in a dialogue. Keeping this reality in mind, SMRs were created to facilitate this process by making good use of the latest Internet tools. Thereby this gives your company increased promotion.

Recognize the viral marketing power of social media releases.

Media Contact Name: Ane Howard
Media E-mail:
Media Phone: 415-830-3968
Main image credits: RushPRNews.com
About the author:

Ane Howard is a freelance reporter for Hollywood Today .You may write her at anne@hollywoodtoday.net

Click here to see all news from this author/company

Filed Under: Article-byline, BUSINESS NEWS, Featured, MARKETING, ADVERTISING, PR, New Media - WEB 2.0, Social Media

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

WordBase Voted as No. 1 Word Game in the App Store

Vancouver, B.C. 08/22/14 · Two Danes have done the impossible. Their app...

Team Building Programs In a Rejuvenating Environment

GRAFTON, ONTARIO 08/14/14 · The knowledgeable and professional conference management team at...

Robin Williams Press Conference Prepared Statement - death by asphyxiation

San Rafael, Calif. 08/13/14 · My name is Keith Boyd. I am a Lieutenant...

A New and Intriguing shop now open in Vancouver

Vancouver, BC, Canada 08/13/14 · A quaint little green cottage that looks like...

Caring Alernatives Serving Monroe For Over 28 Years

MONROE, MI 08/12/14 · Caring Alernatives, Inc. offers services designed to help...

Investigation into Death of Actor Robin Williams

SAN RAFAEL, Calif. 08/11/14 · On August 11, 2014, at approximately 11:55 am,...

Bell Lifestyle Products Offers Erosyn to Help Women Enhance Their Sexual Energy

Mississauga, ON 08/08/14 · Mississauga, ON-based natural health supplements specialist Bell Lifestyle...

Philadelphia Promoters (The Heavy Hitters of Comedy) Produces Weekly Comedy Line-Up

Philadelphia, PA 08/08/14 · Philadelphia is known for it’s comedy venues and...

Bell Lifestyle Products’ Eroxil Supports Men’s Optimal Sexual Stamina

ONTARIO 08/05/14 · Mississauga, ON-based providers of natural health products, Bell...

Solexel Raises $31M to Commercialize High‐Performance, Thin‐Crystalline‐Silicon Solar Modules

Milpitas, California, 08/04/14 · Solexel, a venture‐backed solar cell and module manufacturer...

yWorld a New Vancouver Based Tech Company Launches Innovative Digital Conferencing Platform

Vancouver, B.C. 07/30/14 · Vancouver-based yWorld is pleased to announce that they...

Ste. Anne's Spa Nominated for Favourite Wellness Property in Canada

GRAFTON, ONTARIO 07/29/14 · Spafinder Wellness 365™ announced that Ste. Anne's Spa...

The new language exchange app is here! As easy as learning Chinese!

SAN FRANCISCO 07/23/14 · The new language exchange app ‘Social Language’ is now...