iLoop Mobile Powers Mobile for ad:tech New York 2009

SAN JOSE, CA (RPRN) 11/03/09 — ad:tech New York Goes Mobile with Conference Mobile Site and SMS Service

iLoop Mobile, the leader in mobile marketing solutions and services, will be providing advanced mobile components for the upcoming ad:tech 2009 New York conference and exhibition at the Javits Center in New York, November 4-6. iLoop Mobile has built a mobile Internet site for the event and SMS information services that make it easy for attendees to get on-the-go information on conference session schedules, speakers, exhibitor locations, special events and other conference information. The mobile site provides attendees full conference session/speaker information and more in the palm of their hand, available on any phone with a browser at http://adtechny.mobi, which can also be easily accessed via a link by texting ADTECHNY09 to 47201. The SMS Booth Finder at the event allows attendees to also easily find exhibiting companies at ad:tech by simply texting the first 3 letters of the exhibitor’s company name to 346337 (FINDER).

ad:tech Global VP of Sales Don Knox recognizes mobile as being a standard part of the ad:tech events. “Mobile is one of the fastest growing and important channels for today’s marketers–and making mobile part of ad:tech is a given. For more than ten years ad:tech events have been the premier destination for digital marketers, providing the intelligence, insight and tools that media, marketing and technology professionals need to succeed in the changing digital world. As part of the new landscape, it is natural for ad:tech to offer mobile as part of the event experience. The mobile site and SMS services are now as natural a component to ad:tech as a standard printed catalog or Website, and answers the obvious “on-the-go” need for attendees while on site at the conference.”

The mobile site provides “in the pocket” access to the full conference schedule, speakers, locations, session subject ‘tracks’, lunch forums, meeting rooms/vendor presentations, exhibitors, parties, special events and more. Addresses for ad:tech Connect NY social initiatives are listed (Twitter, blog, Facebook, YouTube, Dopplr, Flickr), and the Send to Friend feature allows the user to send the site link to a friend via SMS.

“Mobile is the perfect way for live events to offer information and interactivity to attendees,” said Michael Ahearn, VP Marketing at iLoop Mobile. “It is no longer the realm of ‘advanced marketing’ to offer SMS and mobile site resources to attendees or audiences. In fact, for many applications, mobile is the best channel to interact with an audience. iLoop Mobile has helped many premier event customers such as ad:tech and CTIA with mobile services, offering all the different options of how to interact with an audience in a single solution package.”

ad:tech is at the forefront of 21^st digital marketing with 10 shows in 7 different countries. ad:tech New York will feature a globally respected roster of speakers, workshops and exhibitors, and pays particular attention to mobile marketing with its MobileMIx session track and MobileMix Zone for mobile marketing exhibitors.  iLoop Mobile will be participating in a MobileMix panel session Wednesday, November 4^th titled “Mobile Advertising Immersion–Takeaways from a Living Case Study”. The panel will reveal a close-up, insiders look at the Hardee’s “Biscuit Holes” campaign, and what really goes on in launching a multi-channel mobile campaign component, with detailed campaign metrics and success results. The panel will include Michael Ahearn from iLoop Mobile, with executives from Jumptap, InsightExpress and the campaign agency Mendelsohn Zien.  iLoop Mobile will also be exhibiting on the exhibition floor in the MobileMix Zone November 4-5.