Older generation as 'web savvy' as the youngsters

London, UK (RPRN) 11/06/09 — As UK adoption of broadband internet services increasingly grows, more senior people are buying a PC for home and spending time online. Along with more available free time and more money to spend, mature dating services such a FunAtFifty.co.uk have seen continued growth in the older generation market.
 
A year since launch, and the senior online dating website www.funatfifty.co.uk has seen it's numbers of visitor grow considerably every month. It's member base of mature singles has also increased rapidly.
 
FunAtFifty founder, Steven Booth, has put the site's considerable success down to a number of factors such as strong brand values, a clear site design, some fantastic customer support and powerful functionality. But he also believes that an underlying reason is the increased use of the internet, in particular among a much older audience than previously thought.
 
"The internet is no longer just a playground for the younger generation or early adopters. The mature market has evolved from using the internet as a simple information based medium, and they're now using social networks for entertainment." Steven explains further, "As the retired generation usually have more free time available, we're finding that our customers are spending a longer time on our site per visit than you would normally expect with a younger user"
 
Online dating has seen a huge increase in the UK market over the last couple of years, and as more and more mature users start to use broadband services at home the market will continue to show signs of growth. www.funatfifty.co.uk was launched to primarily cater for the older generation, it's services offer a clear and safe environment for which single senior or mature daters can use to meet new friends or potential partners.