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Yahoo! Launches Most Advanced Mobile Homepage for U.S. Hispanic Market

November 12, 2009

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Yahoo!

Sunnyvale, CA (RPRN) 11/12/09 — Provides a Customizable and Personally Relevant Experience Across Thousands of Mobile Devices

Building on its launch of the world's most advanced mobile homepage, Yahoo! (NASDAQ:YHOO) today released Yahoo! Mobile en Español, a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic consumer, delivering a highly engaging mobile Internet experience and setting a new industry standard.

Available across more than 1,900 mobile device models, Yahoo! Mobile en Español (visit http://espanol.yahoo.com from a mobile device) simplifies and enhances the mobile Internet experience for Hispanic consumers. Users can bring together their favorite content and services from across the Internet to create a personally relevant mobile experience, keeping the things they care about at their fingertips, and enhancing their ability to:

- Discover via results from Yahoo!'s award-winning mobile Search, editor-selected content, and U.S. and global news content presented in Spanish, including the "América Latina" news section, which provides relevant content from the Latin American region.

- Stay connected through access to email and social networking accounts from the most popular Web providers, as well as instant messaging, address book, and calendar functions.

- Stay informed by bringing favorite Web content --sports, news, local information, RSS feeds, weather, stocks, horoscopes, and more -- to a single location.

"With the launch of Yahoo! Mobile en Español, we are focused on growing our audience among the more than 46 million U.S. Hispanics1 by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them," said Felipe Muñoz, senior mobile director, Yahoo! Hispanic Americas. "With the introduction of our new Spanish-language homepage, we are well positioned as the center of people's online lives. We're reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer."

Yahoo! is a leading Web brand on the mobile Internet in the U.S., reaching more than 35 million unique users per month2. Over the last two years, global usage of Yahoo!'s mobile homepage has more than tripled3. Part of this growth can be attributed to the fact that Yahoo! continues to deliver innovative and compelling mobile experiences to passionate consumers. Today's launch is no exception. According to comScore, mobile Internet usage among Hispanics is outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones4. Additional industry data concludes that Hispanics use more phone features, including Internet access, at higher rates than other mobile subscribers.5

"As companies expand to reach new mobile users around the globe, it is increasingly important to provide personalized mobile experiences combined with relevant content to address the cultural needs and interests of users," remarked Tuong Nguyen, Principal Research Analyst at Gartner Research.

Yahoo! Mobile en Español will enable marketers to reach the U.S. Hispanic audience with highly targeted advertisements through a variety of mobile advertising opportunities and advertising formats. With some of the highest quality inventory available and a highly engaged audience, Yahoo! is focused on working with brands to engage with their target demographic with the right message in the right place at the right time.

Yahoo!'s mobile homepage is available in 32 countries across Europe, Asia, and the Americas, including 17 countries in Latin America, 14 of which launched the mobile homepage last month. To begin your Yahoo! mobile experience, visit http://m.yahoo.com on your mobile phone. For the U.S. Hispanic mobile homepage, visit http://espanol.yahoo.com on your mobile phone.

About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

Yahoo!, Yahoo! Mobile, and Yodel Anecdotal are the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

1 Source: U.S. Census Bureau, Population Division, data from July, 2008
2 Source: comScore, August 2009
3 Yahoo! Internal data (August 2007 - August 2009)
4 Source: comScore MobiLens, US Custom Report, 3-month average ending August 2009
5 Source: eMarketer "Hispanics Online: Young, Mobile and Bilingual", June 2009


Source: Yahoo! Inc.

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