What to Expect From Google Caffeine

November 13, 2009

Google Caffeine: Coming Soon

Sunnyvale, CA (RPRN) 11/13/09 — Google Caffeine’s sandbox, where the developer’s preview lived open for Webmaster feedback, was taken offline last week, replaced with a message from Google announcing its launch. “Based on the success we've seen, we believe Caffeine is ready for a larger audience,” it reads. “Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given. “

So what does this mean for your sites? Should all you webmasters and online marketers worry about plummeting SERP?

According to the SEO-gurus, yes and no. For you forward-thinkers who have been closely monitoring your site’s ranking on Google Caffeine, you should be fine. If you have been noting your site’s SERP on Caffeine, you now have a pretty good idea of how your site will rank once Caffeine has been rolled out in your data center.

You are armed with a clear picture of what you’ll need to do to either maintain or improve your results position. And good for you!

However, if you are part of the unlucky bunch who did not have a chance to see how your site fares in Google Caffeine, here’s some insider’s advice. First, don’t panic. You will most likely see your ranking jump around a bit as Caffeine’s new architecture takes hold, but with smart SEO practices, you will be able to bring your site back to its original position.

Use Google Analytics to see which search term is driving your site’s traffic. You might be surprised by the results; they’re often not what you would expect. Next, correct all on-page elements to fall in-line with your Analytics report. Whether you agree with it or not, this is how people are searching for you.

Next, with some careful daily monitoring of your ranking, using tools such as Rank Tracker (http://www.link-assistant.com/rank-tracker/), you will be able to catch drops in any of your target keywords. Now you can react appropriately and, most importantly, immediately.

In the end, with close monitoring, SEO best practices, and strategic corrections, Caffeine won’t wash your site away.

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About the author:

Andrea Archibald, a one-time fashion publicist in New York and Montreal, now acts as the Editor for RushPRnews.com. A breaking news reporter, she also covers fashion, lifestyle, and animal right issues for RushPRnews and Hollywood Today. As a longtime vegetarian and new vegan, she advocates living a gentle and compassionate life—a theme that runs under most of her stories.

For story ideas and comments, contact her at AndreaA@rushprnews.com or tweet her @AndreaArchibald.

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