m62 Urges Presenters to Present Using Dual Channels : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

m62 Urges Presenters to Present Using Dual Channels

December 9, 2009

m62 Urges Presenters to Present Using Dual Channels
graph: Healthy workers are more productive

Liverpool, UK (RPRN) 12/09/09 — m62 visualcommunications, the global leader in presentation effectiveness, is today urging presenters to deliver presentations that use dual encoding to convey information both visually and aurally, thus more than doubling audience retention rates.

Presenters often make the mistake of assuming that a slide deck of bullet points is an effective visual aid in PowerPoint design. In fact, studies have shown that audiences cannot read and listen to a presenter simultaneously. This is because both the actions of listening to the presenter and of reading text are processed by the same element of working memory – the Phonetic Loop.

The result is that audiences cannot pay attention to both sources of information at the same time. This can lead to them reading the bullet points, and ignoring the presenter. In fact, studies have shown that having a presenter reiterate what they have already read is the number one annoyance for audiences in a presentation.

Instead, true visual aids should be used. This is when slides support what is being said by the use of diagrams or images. If slides make sense without the presenter, the presenter becomes defunct. Slides and presenter

m62 Urges Presenters to Present Using Dual Channels
m62 visualcommunications
need to work together to form a coherent message. Information delivered via dual channels is over twice as likely to be remembered.

Nicholas Oulton, Founder of m62, commented: “Presenters need to realise that a list of bullet points does not function as an effective visual aid. Good presentation skills will only get a presenter so far if the audience is simply reading the text. Effective visual aids work seamlessly with the presenter to convey the message.

“Humans remember around 15-20% of what they hear and 20-30% of what they see. Yet when both sources are combined with dual encoding, this figure can be more than doubled, with audience recall up to 70-80%. The implications of this on a presentation are clear. With the majority of decisions made after the presentation, an audience in a sales or investor presentation is significantly more likely to arrange to work with you if they can remember your message.”

m62 visualcommunications has produced almost 10,000 presentations for clients worldwide, from offices in the UK, US and Singapore.

For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.

Media Contact Name: Jessica Pyne
Media E-mail:
Media Phone: 0151 259 6262
Media Web Address: www.m62.net
Company Contact Name: Jessica Pyne
Company E-mail:
Company Phone: 0151 259 6262
Company Web Address: www.m62.net
Main image credits: m62 visualcommunications
Body image credits: m62 visualcommunications
About the author:

m62 is the global leader in presentation effectiveness, from offices in the UK, USA, and Singapore.
PowerPoint design for sales presentations, marketing presentations, training presentations, and investor presentations; PowerPoint training; and presentation skills training.

http://www.m62.net/

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, Career/job/work, Personal development, MARKETING, ADVERTISING, PR, MICROSOFT NEWS, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

GeneSegues Therapeutics Awarded Contract For Development of Nanocapsule-based Vaccine for Biodefense Pathogen

MINNEAPOLIS, MN 12/18/14 · Company Collaborating With U.S. Army Researchers on Topically...

Enjoy a Virtual Tour of Canada's Favourite Spa

GRAFTON, ON 12/16/14 · A brand new tour of Ste. Anne's Spa...

Bahama Beach Club Hosts Christmas and 12th New Year’s Eve Party

Treasure cay 12/13/14 · If you're looking for the perfect place to...

Opportunistic Brand Savvy Investors set to snap up Stackcap Patent

London, UK 12/11/14 · Business savvy investors welcomed an exciting opportunity this...

Newborn Foundation Applauds Reauthorization of Newborn Screening Saves Lives Act

WASHINGTON, D.C. 12/11/14 · The U.S. House of Representatives has passed H.R....

SecurifyApp makes it safe to be Home Alone during this holiday season

New York, New Yrok 12/10/14 · More Americans fall victim to accident, theft and...

Routehappy Raises $3.3M in Funding to Expand Airline & Distributor Products

NEW YORK 12/10/14 ·  -- Routehappy, the product differentiation platform for air travel,...

Spa Lovers Select Ste. Anne's as Canada's Top Destination... Again!

GRAFTON, ON 12/04/14 · Spafinder Wellness once again has awarded Ste. Anne's...

Who Couldn`t Use a Hug? Announcing the HugTrain 6th Annual Hug Tour Dec 2014

Montreal, Quebec, Canada 12/03/14 · Cross Continental Canadian-U.S. Train Journey to Raise Spirits...

Zikto announces stretch goals for successful Kickstarter campaign

Los Angeles/Seoul, Korea 12/01/14 · Campaign reaches global audience! Riding high on the accomplishment...

Coffee With Dr. Stewart

Austin, TX 11/25/14 · A brother and sister bring an exciting new...

Arki Kickstarter reaches $100K target in 13 days

Los Angeles/Seoul, Korea 11/24/14 · One step closer to a walking revolution The kickstarter...

Zikto taking award-winning Arki to Startup Nations Summit

Seoul, Korea 11/22/14 · Zikto taking award-winning Arki to Startup Nations Summit The...

The End of Transparency? Don't be a fraud target

Carrollton, TX 11/18/14 · - Over the years, progressive and productive societies...