m62 Urges Presenters to Present Using Dual Channels : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

m62 Urges Presenters to Present Using Dual Channels

December 9, 2009

m62 Urges Presenters to Present Using Dual Channels
graph: Healthy workers are more productive

Liverpool, UK (RPRN) 12/09/09 — m62 visualcommunications, the global leader in presentation effectiveness, is today urging presenters to deliver presentations that use dual encoding to convey information both visually and aurally, thus more than doubling audience retention rates.

Presenters often make the mistake of assuming that a slide deck of bullet points is an effective visual aid in PowerPoint design. In fact, studies have shown that audiences cannot read and listen to a presenter simultaneously. This is because both the actions of listening to the presenter and of reading text are processed by the same element of working memory – the Phonetic Loop.

The result is that audiences cannot pay attention to both sources of information at the same time. This can lead to them reading the bullet points, and ignoring the presenter. In fact, studies have shown that having a presenter reiterate what they have already read is the number one annoyance for audiences in a presentation.

Instead, true visual aids should be used. This is when slides support what is being said by the use of diagrams or images. If slides make sense without the presenter, the presenter becomes defunct. Slides and presenter

m62 Urges Presenters to Present Using Dual Channels
m62 visualcommunications
need to work together to form a coherent message. Information delivered via dual channels is over twice as likely to be remembered.

Nicholas Oulton, Founder of m62, commented: “Presenters need to realise that a list of bullet points does not function as an effective visual aid. Good presentation skills will only get a presenter so far if the audience is simply reading the text. Effective visual aids work seamlessly with the presenter to convey the message.

“Humans remember around 15-20% of what they hear and 20-30% of what they see. Yet when both sources are combined with dual encoding, this figure can be more than doubled, with audience recall up to 70-80%. The implications of this on a presentation are clear. With the majority of decisions made after the presentation, an audience in a sales or investor presentation is significantly more likely to arrange to work with you if they can remember your message.”

m62 visualcommunications has produced almost 10,000 presentations for clients worldwide, from offices in the UK, US and Singapore.

For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.

Media Contact Name: Jessica Pyne
Media Phone: 0151 259 6262
Media Web Address: www.m62.net
Company Contact Name: Jessica Pyne
Company Phone: 0151 259 6262
Company Web Address: www.m62.net
Main image credits: m62 visualcommunications
Body image credits: m62 visualcommunications
About the author:

m62 is the global leader in presentation effectiveness, from offices in the UK, USA, and Singapore.
PowerPoint design for sales presentations, marketing presentations, training presentations, and investor presentations; PowerPoint training; and presentation skills training.

http://www.m62.net/

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, Career/job/work, Personal development, MARKETING, ADVERTISING, PR, MICROSOFT NEWS, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Aspect/Bruker 3-year partnership concluded in March 2015

SHOHAM, Israel 04/26/15 · A world leader in ground-breaking, compact benchtop MRI...

IT Secure Services Expands Business Operations Into Massachusetts

Manchester, NH 04/23/15 · Businesses In The 128 Tech Corridor Finally Have...

ASTEP Announces Cindy Gentry, Senior Partner at Mercer U.S., as New Advisory Board Member

NEW YORK, NY 04/21/15 · The Asperger Syndrome Training and Employment Partnership (ASTEP)...

500 BC Introduces YouQuest App. Update Your Life, Not Your Status.

Washington, DC 04/21/15 · Harnessing ancient wisdom to meet modern challenges. “Update...

Talkingtech.ca Launches Canadian Technology Forums

Toronto, Ontario 04/18/15 · Canadians with a love of everything hi-tech have...

Global Access CSG Announces New Chief Operating Officer

NEW YORK, NY and MINNEAPOLIS, MN 04/15/15 · Global Access CSG is pleased to announce the...

Newborn Foundation Featured at Shanghai Neonatal Forum

Saint Paul, MN / Shanghai, China 04/15/15 · Forum follows implementation visits to SW China newborn...

Minority-Owned Handbag Brand Continues to Emerge

Charlotte, NC 04/13/15 · He is commonly called “Mr. Sylvia”, but Sylvia...

By April 21, create a responsive site or be left out of Google top ranks

San Francisco, California 04/13/15 · By Anne Howard for TrafficStriker. Have you checked your...

Pressenger Mobile App Urges Users To Support Earth Day 2015 Thunderclap Campaign

Budapest, Hungary 04/11/15 · Participants use pre-call image to spread awareness about...

Diecasters shown how to save up to 85% off whole life running costs

Stuttgart, Germany 04/09/15 · Diecasters will be told how to save up...

Criminals Host Fake Government Services Web Sites

Reston, VA 04/08/15 · Criminals Host Fake Government Services Web Sites to...

Running Aces Introduces Renovated Simulcast Space in Preparation for Racing Season and Kentucky Derby

COLUMBUS, MN 04/08/15 ·   Running Aces Introduces Renovated Simulcast Space in Preparation...