Weekend Report: 'Princess and the Frog' Leaps to the Top : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Weekend Report: 'Princess and the Frog' Leaps to the Top

December 14, 2009

Weekend Report: 'Princess and the Frog' Leaps to the Top
Naveen on balcony from The Princess and the Frog

Los Angeles, CA (RPRN) 12/14/09 — by Brandon Gray

The Princess and the Frog

 Though there were no sensational new releases, overall business remained at a steady clip over the weekend, up five percent over the same period last year. For 2009 as a whole, though, it's all gravy from here on out: in the middle of last week, it became the highest-grossing year in Hollywood history, and has topped $9.7 billion (2002 remains the modern record for attendance).

In its nationwide debut, The Princess and the Frog conjured a solid $24.2 million on approximately 4,800 screens at 3,434 sites. While less auspicious than the openings of Enchanted and the movies from Walt Disney Pictures' 1990s traditional animation heyday, it did mark the highest-grossing start ever for an animated movie in December, a month that's more a marathon for this type of picture than a sprint. Since traditionally-drawn animation has recently been out of favor amidst a computer-generated glut and the princess theme has been skewered in Enchanted, Shrek and other movies, Princess and the Frog was never going to have a huge opening, instead relying on a slower audience build-up. According to distributor Walt Disney Pictures' research, 64 percent of the audience was female, 53 percent was 25 years old and younger, and 81 percent were parents and their children.

Invictus was licked in its first round, mustering $8.6 million on around 2,700 screens at 2,125 sites. While the debut could be spun as the biggest opening ever for a rugby-themed picture, it seemed a bit lightweight considering its high profile release and the heavyweight involvement of director Clint Eastwood and stars Morgan Freeman and Matt Damon. Despite those big names, Invictus could not have reasonably been expected to do huge business, because its subject matter, from South African history to the sport of rugby, is not inviting or relatable in the way that pictures like The Blind Side and other sports and/or true story movies are. The advertising didn't bring it home as to why Invictus' story is important, assuming that the mention of Nelson Mandela and South Africa was sufficient to get audiences' inspirational juices flowing.

The Blind Side juggernaut pressed on, giving up 25 percent for a $15.1 million gross in its fourth weekend. In the process, the football-themed drama hit $149.8 million in just 24 days, a remarkable feat for a sports movie and for a picture that's not a special effects extravaganza or sequel.

The Twilight Saga: New Moon leveled off somewhat but still tumbled 48 percent to $8 million, accumulating a massive $267.3 million in 24 days. The first Twilight also grossed around $8 million on the same weekend last year (albeit with a $150 million tally), and New Moon's percentage drop was about the same as Harry Potter and the Goblet of Fire at the same point.

Down 12 percent, A Christmas Carol (2009) saw the smallest dip among nationwide releases, generating $6.8 million and lifting its total to $124.4 million in 38 days. The hold was by virtue of the fact that it's the market's prominent Christmas-themed family movie. The Polar Express, for instance, fell 11 percent on the same weekend in 2004.

In limited release, Up in the Air expanded well from 15 sites last weekend to 72 this weekend, grossing $2.4 million, and it's scheduled to go nationwide on Christmas day. The Lovely Bones, which is not set for nationwide release until Jan. 15, debuted to a relatively unspectacular $116,616 at three sites.

Media Contact Name: Brandon Gray
Media Web Address: http://www.boxofficemojo.com/news/?id=2630&p=l.htm
Main image credits: © Images copyright their respective owners; usually the distributor of the above titled movie unless otherwise noted.
About the author:

Ane Howard is a freelance reporter for Hollywood Today .You may write her at anne@hollywoodtoday.net

Click here to see all news from this author/company

Filed Under: Article-byline, BREAKING NEWS, ENTERTAINMENT, FILM

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Cancer Drug Developer GeneSegues Therapeutics Names Laura Morris Brod as CEO

MINNEAPOLIS, MN 10/29/14 · Company Positioned to Accelerate Growth Plans GeneSegues Therapeutics, a...

Una solución moderna de tratamiento para el cáncer de seno

Miami, FL 10/29/14 · - Innovative Cancer Institute de South Miami, Florida,...

Cody Bollerman Digital Poised To Shake Things Up In The Business Consulting And Digital Marketing Sectors

San Diego,Calif. 10/24/14 · SAN DIEGO-BASED CODY BOLLERMAN DIGITAL POISED TO SHAKE THINGS UP...

UK’s first night job site launches

London, UK 10/24/14 · Night jobs search service launched in the United...

Bloody Good Tv Runs $10,000 Horror Movie Watching Contest On PublicVine

Florence, Alabama 10/24/14 · This Halloween, consumers can register to win up...

Ultraseal International aiming for hat-trick

Coventry, West Midlands 10/23/14 · Ultraseal International, a global leader in finding solutions...

Newborn Foundation Co-Convenes Shanghai Symposium with Focus on Congenital Heart Disease in Newborns and Infants

Saint Paul, MN / Shanghai, China 10/20/14 · Expansion of Newborn Screening Program & Latest Data...

Ste. Anne's New Fitness Centre In An Idyllic Setting

GRAFTON, ONTARIO 10/17/14 · -Maison Sante is just one part of Ste. Anne's...

Newborn Foundation Honors Leaders in Newborn Health, Technology, Policy and Advocacy at 2014 Awards Gala

Minneapolis, MN 10/13/14 · – The Newborn Foundation, an international nonprofit leveraging...

Phaedra Beauty Cosmetics Re-Launches with New Packaging

Los Angeles, CA 10/13/14 · Hollywood celebrity make-up artist Phaedra L. Williams introduces...

Indie Film, The Ballad of Snake Oil Sam 2014 Global Film Festival Tour

Los Angeles, CA 10/13/14 · Indie Film, The Ballad of Snake Oil Sam...

Newborn Health & Technology Leader Dr. Terese Finitzo Receives ‘Eve Award’ for Innovation

MINNEAPOLIS, MN 10/10/14 · Newborn Foundation Awards Gala honors global leaders in...