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Reduce your missed appointments

December 23, 2009

London, United Kingdom (RPRN) 12/23/09 — AppointmentToolkit is making waves with discerning businesses right across the UK by providing a new technology solution that offers diary management, text message and e-mail reminders to customers. It also encompasses an innovative marketing system for business owners to better engage with their customers.


Our software-as-a-service product has been powering a multitude of businesses across different sectors ranging from salons and spas to doctors and dentists. Customers say that ‘no-shows’ significantly reduce the success of their business, as it’s usually impossible to fill missed appointment slots at such short notice. Their clients, on the other hand, cite forgetfulness as the number one reason for not showing up for their appointment.


This innovative business tool, founded by Calum Brannan, addresses this problem with a web-based software solution that enables business owners to manage appointments and contact customers by text/email to remind them of their appointment. The software is designed to be simple to use with zero maintenance. Research has shown the use of customer reminders can reduce ‘no-shows’ by as much as 90%.


The Appointment Toolkit software system is designed to offer the latest in technology solutions without the huge upfront hardware cost.


- Ends -


Notes to editors: enables businesses to schedule appointments, and send out timed text message and email reminders to clients. It also includes a marketing function that can send e-mails and text messages promoting special offers and events, and a comprehensive selection of reports.


Appointment Toolkit was started by Calum Brannan, who is often profiled as one of the UK’s finest young technology entrepreneurs in national media titles including the FT, Guardian, Sunday Times, and Observer. He launched one of the UK’s first and largest social networks reaching over half a million users –


Calum was awarded the title of ‘Trailblazer’ by Revolution magazine. He started his career at 17 when he was recruited by Doug Richard (of Dragons’ Den) to work alongside industry leaders from eBay and Yahoo. Later Brannan was named by the Institute of Directors magazine as their youngest ever ‘Director of the Month’ aged 18. This is his third technology business.



Media Contact Name: Adam Desmond
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Company Contact Name: Adam Desmond
Company Phone: 0845 020 4350
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