m62 Urges Presenters to Prioritise Information in Sales Presentations : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

m62 Urges Presenters to Prioritise Information in Sales Presentations

December 29, 2009

m62 Urges Presenters to Prioritise Information in Sales Presentations

Liverpool, UK (rushPRnews) 12/29/09 — m62 visualcommunications, the global leader in presentation effectiveness, today urges presenters to choose the information they include in a presentation carefully, to minimise the risk of overloading their audience.

With only a certain amount of time to complete a pitch in a sales presentation, presenters can feel under pressure to include everything they wish to in order to secure the bid. However, research has shown that overloading an audience with information can have a negative effect on attention span and recall, thus meaning that a presentation with too much information can prove ineffective.

Studies have shown that working memory processes can only process a finite amount information at any one time, and that the optimum number for recall is seven plus or minus two. Any points made above this only serve to overload working memory, thus meaning that not only will the extra points fail to be remembered, but earlier points are also at risk of being forgotten.

In addition to this, the subconscious reaction to information that is difficult or impossible to process is to stop trying to understand. This means that if the audience feel overloaded, they will disengage, not only failing to remember but even failing to pay attention.

Thus, it is important for presenters to be selective when deciding what to include in a business presentation, and to prioritise only what is most vital to their message. This way, the audience will remember the key points, rather than nothing at all.

Nicholas Oulton, Founder of m62, commented: “Too many presenters make the mistake of trying to include too much in presentations, which can result in overloading the audience. This can result in the audience losing interest, and failing to remember anything from the message.

“Instead, m62 recommends choosing five key points that the presentation is to be focused upon, thus ensuring that the audience are both fully engaged and more likely to remember the message.”

m62 visualcommunications operates from offices in the UK, US and Singapore, with services ranging from slide design to PowerPoint training.

For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.

Media Contact Name: Jessica Pyne
Media Phone: 0151 259 6262
Media Web Address: www.m62.net
Company Contact Name: Jessica Pyne
Company Phone: 0151 259 6262
Company Web Address: www.m62.net
About the author:

m62 is the global leader in presentation effectiveness, from offices in the UK, USA, and Singapore.
PowerPoint design for sales presentations, marketing presentations, training presentations, and investor presentations; PowerPoint training; and presentation skills training.

http://www.m62.net/

Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, Career/job/work, Personal development, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

BDO Announces Microsoft’s Jeff Edwards as Keynote Speaker at Connections 2016

TORONTO, ON 04/26/16 · BDO Solutions, award winning Microsoft Dynamics Gold Certified...

OIART Audio Engineering School Dominates Ontario College KPI's

London, Ontario 04/26/16 · The Ontario Institute of Audio Recording Technology (OIART)...

BDO is a Proud Sponsor of VHA Home Healthcare’s Heart of Home Care Awards

Toronto, Ontario 04/22/16 · BDO Solutions, award winning Microsoft Dynamics Gold Certified...

BDO Establishes FileNexus® Integration Practice and ASP Offering

Toronto, Ontario 04/19/16 · BDO Solutions, award winning Microsoft Dynamics Gold Certified...

Treasurer Urges Independent Contractors Working In San Francisco To Comply With Business Registration Requirements

SAN FRANCISCO 04/15/16 · TREASURER JOSÉ CISNEROS URGES INDEPENDENT CONTRACTORS WORKING IN...

Celebrate Canada Day anywhere in the World with a Great Canadian

Amherstburg, ON 04/15/16 · - Participants Get To Choose From Don Cherry, Wayne...

Lift The Mystery Around Digital Literacy For Leaders

TORONTO,ON,CANADA 04/13/16 · Masterclass for Executives Led by Clare McDowall: How...

Top Tips to Choosing a New Boiler

Keighley, Yorkshire 04/11/16 · Is your old boiler letting you down or...

A Platform Made For Achievers Available For Download

SAN FRANCISCO 03/29/16 · Compete and show your achievements. Build your Achiever...

RPRNMag Newsmagazine to Bring Business Solutions to Entrepreneurs With News Stories & Sponsored Content

SAN FRANCISCO 03/28/16 · Newsmagazine to focus on business tips and trends  —...

2016 Springtime Public Relations is Effervescent

SAN FRANCISCO 03/25/16 · Following a long winter, Spring 2016 is promising...

Aspect Imaging Announces FDA Clearance of WristView MRI System

Shoham, Israel 03/24/16 · Point-of-care quality wrist and hand imaging: Transforming the...

New illustrated children’s book raises awareness and dollars for Alzheimer’s.

COBOURG, ONTARIO 03/22/16 · Stirred by her mother’s dementia, artist Kathryn Harrison...

Greenroad Wins Fleet Services Provider Of The Year At The Commercial Insurance Awards 2016

Austin, TX 03/11/16 · GreenRoad Named Leading provider of SaaS solution that...