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Idendego Inc. To Address Child Safety With Top Mommy Bloggers

January 21, 2010

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Calgary, Alberta (RPRN) 01/21/10 — Idendego Inc. CEO, Alena Pastuch Announces Mommy Blog Strategy

Idendego Inc.’s CEO, Alena Pastuch, announces plans for blog strategy to launch in conjunction with Idendego’s new website in the coming weeks. Today’s statistics show that mothers are no longer gathering their information from typical media outlets, but instead turning to what’s known as participatory journalism and user generated content - simply known as everyday mommy bloggers. “Mom’s will play a vital role in our business,” advises, CEO, Alena Pastuch. What was once playground chat and a place to exchange information has now spawned an annual 17.5 million-dollar business and growing powered by the voices of moms.

Idendego is currently developing relationships with top mommy bloggers to specifically address child and safety issues within a digital world. "Mom’s like to share advice with other moms because they remember how hard it was to find the right carseat, stroller, or day-care for their own children. They want to pay-it-forward by giving recommendations and tips that gives them a sense of gratification", reported from Debra Williamson, senior analyst at eMarketer.

Current statistics show that mothers sources of informational media break-down is: internet 12%, television 11%, coupons circulators 5%, direct mail 4%, in-store display 4%, product packaging 3%, newspapers 3%, magazines 2%, product sampling 2%, radio 1% and billboards 0%. Reported from BabyCenter and Keller Fay Group.

About Idendego Inc.: Idendego Inc. is committed to the development and marketing of state-of-the-art digital ID protection software for personal and business applications, including mobile phone programs designed to keep track of children and business software designed to protect against online ID theft. Headed-up by CEO, Alena Marie Pastuch, Idendego is headquartered in Calgary, Canada.

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