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FORTUNE Magazine's List of "100 Best Companies to Work For"

January 21, 2010

FORTUNE Magazine's List of
Zappos sells more than shoes

LAS VEGAS (RPRN) 01/21/10 — Does It Again; Ranks #15 on FORTUNE Magazine's List of "100 Best Companies to Work For"

 -, a leader in online apparel and footwear sales, announced today that the company, for the second year in a row, was named to FORTUNE Magazine's Annual "100 Best Companies to Work For" list, ranking #15 on the 2010 list. Last year, made its debut as 2009's highest-ranking newcomer at #23 on the list.

"Yay! We're #15 this year! We feel very FORTUNE-ate to have made the list!" said CEO, Tony Hsieh, upon hearing the news that made the Fortune list for the second year in a row.

Company culture continues to fuel its success and played a major factor in Zappos' steady rise on this year's FORTUNE list.'s unique culture is shaped by the following ten core values:

1. Deliver WOW Through Service

2. Embrace and Drive Change

3. Create Fun and A Little Weirdness

4. Be Adventurous, Creative, and Open-Minded

5. Pursue Growth and Learning

6. Build Open and Honest Relationships With Communication

7. Build a Positive Team and Family Spirit

8. Do More With Less

9. Be Passionate and Determined

10. Be Humble

FORTUNE Deputy Managing Editor Hank Gilman says, "The most important considerations for this year's list were hiring and the ways in which companies are helping their employees weather the recession. All 100 companies on our list are currently hiring, many of them aggressively, leading to more than 96,000 open job positions expected in the next year."

Businesses can learn more about the culture at Zappos Insights -a business membership site that gives other companies access to an inside-look at the culture and business philosophies. The membership includes access to the company's management team and provides guidance and direct answers for user-generated questions.

To pick the 100 Best Companies, FORTUNE partners with the Great Place to Work Institute to conduct the most extensive employee survey in corporate America. Complete rankings and accompanying stories appear in the February 8 issue of FORTUNE and online at ranks #15 on the list, up from the #23 in 2009.


Established in 1999, has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection, with gross merchandise sales exceeding $1 billion annually. currently stocks millions of products from over 1000 clothing and shoe brands. was recognized in 2009 and 2010 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK FOR". More information about the company's customer service philosophy, unique company culture, and job openings can be found at More information about the Zappos Insights business membership program can be found at



FORTUNE magazine is a global leader in business journalism with a worldwide circulation of more than 1 million and a readership of nearly 5 million, with major franchises including the FORTUNE 500 and the FORTUNE 100 Best Companies to Work For. FORTUNE Live Media extends the brand's mission into live events, hosting a wide range of annual conferences, including FORTUNE's Most Powerful Women and the FORTUNE Global Forum. FORTUNE publishes English-language editions in Europe and Asia, and local-language editions in China and South Korea. FORTUNE magazine's online home is, the most visited and utilized business destination website.

Kel & Partners

Diane Coffey, 508-366-2099 ext.117

Cell: 508-259-9584

Main image credits: Zappos
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