comScore Reports Global Search Market Growth of 46 Percent in 2009 : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

comScore Reports Global Search Market Growth of 46 Percent in 2009

January 25, 2010

comScore Reports Global Search Market Growth of 46 Percent in 2009
Yahoo! Bing Versus Google

Reston, VA (RPRN) 01/25/10 — Google Sites Accounts for Two-Thirds of 131 Billion Searches Conducted Worldwide in December while Introduction of Bing Helps Microsoft Post Significant Gains During the Year

– comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on growth in the global search market in 2009. The study revealed that the U.S. remains the largest search market worldwide, while Google Sites retains a commanding position in the global search market.

“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide,” said Jack Flanagan, comScore executive vice president. “Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”

Top Search Markets Worldwide

The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 29 million per minute. The U.S. represented the largest individual search market in the world with 22.7 billion searches, or approximately 17 percent of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the U.K. with 6.2 billion. Among the top ten global search markets, Russia posted the highest gains in 2009, growing 92 percent to 3.3 billion, followed by France (up 61 percent to 5.4 billion) and Brazil (up 53 percent to 3.8 billion).

Top 10 Countries by Number of Searches Conducted*
December 2009 vs. December 2008
Total Worldwide, Age 15+ - Home & Work Locations
Source: comScore qSearch
  Searches (MM)
Dec-2008 Dec-2009 Percent Change
Worldwide 89,708 131,354 46%
United States 18,688 22,741 22%
China 11,778 13,278 13%
Japan 6,213 9,170 48%
United Kingdom 4,623 6,245 35%
Germany 4,079 5,609 38%
France 3,362 5,425 61%
South Korea 2,796 4,039 44%
Brazil 2,454 3,763 53%
Canada 2,900 3,710 28%
Russian Federation 1,735 3,333 92%

*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.

Top Search Properties Worldwide

Google Sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google Sites achieved a 58-percent increase in search query volume over the past year. Yahoo! Sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft Sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing 91 percent to 1.9 billion searches.

Top 10 Search Properties by Searches Conducted
December 2009 vs. December 2008
Total Worldwide, Age 15+ - Home & Work Locations
Source: comScore qSearch
  Searches (MM)
Dec-2008 Dec-2009 Percent Change
Worldwide 89,708 131,354 46%
Google Sites 55,638 87,809 58%
Yahoo! Sites 8,389 9,444 13%
Baidu.com Inc. 7,963 8,534 7%
Microsoft Sites 2,403 4,094 70%
eBay 1,327 2,102 58%
NHN Corporation 1,892 2,069 9%
Yandex 992 1,892 91%
Facebook.com 1,023 1,572 54%
Ask Network 1,053 1,507 43%
Alibaba.com Corporation 1,118 1,102 -1%

*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Andrew Lipsman
Director, Marketing Communications
comScore, Inc.
+1 312 775 6510
press@comscore.com

Company Web Address: http://www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_2009
Main image credits: http://www.sksservices.co.uk/blog/google-bing-or-yahoo-which-search-engine-to-optimise-for/
Click here to see all news from this author/company

Filed Under: Technology, Featured, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

GeneSegues Therapeutics Awarded Contract For Development of Nanocapsule-based Vaccine for Biodefense Pathogen

MINNEAPOLIS, MN 12/18/14 · Company Collaborating With U.S. Army Researchers on Topically...

Enjoy a Virtual Tour of Canada's Favourite Spa

GRAFTON, ON 12/16/14 · A brand new tour of Ste. Anne's Spa...

Bahama Beach Club Hosts Christmas and 12th New Year’s Eve Party

Treasure cay 12/13/14 · If you're looking for the perfect place to...

Opportunistic Brand Savvy Investors set to snap up Stackcap Patent

London, UK 12/11/14 · Business savvy investors welcomed an exciting opportunity this...

Newborn Foundation Applauds Reauthorization of Newborn Screening Saves Lives Act

WASHINGTON, D.C. 12/11/14 · The U.S. House of Representatives has passed H.R....

SecurifyApp makes it safe to be Home Alone during this holiday season

New York, New Yrok 12/10/14 · More Americans fall victim to accident, theft and...

Routehappy Raises $3.3M in Funding to Expand Airline & Distributor Products

NEW YORK 12/10/14 ·  -- Routehappy, the product differentiation platform for air travel,...

Spa Lovers Select Ste. Anne's as Canada's Top Destination... Again!

GRAFTON, ON 12/04/14 · Spafinder Wellness once again has awarded Ste. Anne's...

Who Couldn`t Use a Hug? Announcing the HugTrain 6th Annual Hug Tour Dec 2014

Montreal, Quebec, Canada 12/03/14 · Cross Continental Canadian-U.S. Train Journey to Raise Spirits...

Zikto announces stretch goals for successful Kickstarter campaign

Los Angeles/Seoul, Korea 12/01/14 · Campaign reaches global audience! Riding high on the accomplishment...

Coffee With Dr. Stewart

Austin, TX 11/25/14 · A brother and sister bring an exciting new...

Arki Kickstarter reaches $100K target in 13 days

Los Angeles/Seoul, Korea 11/24/14 · One step closer to a walking revolution The kickstarter...

Zikto taking award-winning Arki to Startup Nations Summit

Seoul, Korea 11/22/14 · Zikto taking award-winning Arki to Startup Nations Summit The...

The End of Transparency? Don't be a fraud target

Carrollton, TX 11/18/14 · - Over the years, progressive and productive societies...