7-Eleven® Gives Back with ‘7-Eleven Coffee Cup With A Cause’ : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

7-Eleven® Gives Back with ‘7-Eleven Coffee Cup With A Cause’

February 2, 2010

7-Eleven® Gives Back with ‘7-Eleven Coffee Cup With A Cause’
“7-Eleven® Coffee Cup With A Cause.”

LOS ANGELES and DALLAS (RPRN) 02/02/10 — Nicole Richie, Joel Madden, Benji Madden Design Program’s Inaugural Cup

– Many cups will runneth over as 7-Eleven, Inc. aims to donate more than $2 million to charities via “7-Eleven® Coffee Cup With A Cause.”

Because nurturing good community relations is important to 7-Eleven and its franchisees, the company is launching a charity-focused coffee campaign this month. Throughout 2010, 7-Eleven® will introduce limited-edition 20-oz coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. Proceeds from cups sold will benefit the featured celebrity’s charity of choice. Cups can be filled with any 7-Eleven hot beverage including coffee, tea or hot chocolate.

“Cup With A Cause is one of our most exciting programs,” says Rita Bargerhuff, 7-Eleven’s chief marketing officer. “We’ve turned our coffee cups into canvasses, and celebrities are creating artwork for our program that allows customers to directly support charities and causes that make dramatic changes to so many people’s lives.”

Nicole Richie, Joel Madden and Benji Madden will kick off the program. Proceeds from their cup, featuring a custom-designed drawing representing their cause, will support The Richie-Madden Children’s Foundation. The stars will join 7-Eleven representatives in early February, at a Beyond Shelter Neighborhood Resource Center in South Central Los Angeles to formally announce their partnership and cut the ribbon for the facility’s new playground for young children.

“7-Eleven’s ‘Coffee Cup with a Cause’ program and its donation to The Richie-Madden Children’s Foundation will help us provide a wonderful and safe atmosphere for children and their families at the new Beyond Shelter playground,” said Nicole Richie.

While 7-Eleven is providing a guaranteed $250,000 minimum donation to each charity, donations could reach as high as $300,000, depending on the number of cups sold. Consumers can drive donations through the purchase of these celebrity-designed cups.

7-Eleven’s Coffee Cup With a Cause program was first introduced at the 2009 NOBLE AWARDS, where Joel Madden was honored for his work with The Art of Elysium. The NOBLE AWARDS is a celebration that honors charities, celebrities and the tremendous work that they do. For more information about THE NOBLE AWARDS, please visit http://thenobleawards.org.

The Richie-Madden Children’s Foundation custom cups are available while supplies last at 7-Eleven, Inc.’s franchised and company-operated stores across the U.S. For more information about this program, please visit:
www.cupwithacause.org, www.facebook.com/7Eleven and www.twitter.com/7Eleven.

About 7 Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates franchises or licenses more than 8,100 7-Eleven® stores in North America. Globally, 7-Eleven operates franchises or licenses close to 37,500 stores in 16 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #3 spot on Entrepreneur magazine’s Franchise 500 list for 2009, #3 in Forbes magazine’s Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine’s named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven recently was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.

About The Richie-Madden Children’s Foundation
The Richie-Madden Children’s Foundation’s goal is to raise awareness and funds for successful local, national and international charities that improve the lives of children. The money raised from the Richie-Madden “Coffee Cup with a Cause” will fund special programs for children such as a playground recently constructed by Beyond Shelter in South Los Angeles.

About the Noble Humanitarian Awards
The Noble Humanitarian Awards are produced on behalf of the Celebrity Charity Awards Corporation, a 501(c)3 non-profit organization. With the staging of the first annual awards on October 18, 2009, the Celebrity Charity Awards Corporation will launch a year-round campaign to better unify the efforts of charities with celebrities, influencers, media and everyday citizens in order to create an effective forum for change and service. For more information, please visit www.thenobleawards.org

Contact:
Amy Robinson
Freshworks / Ketchum
404-879-9126
amy.robinson@ketchum.com


Margaret Chabris
7-Eleven, Inc.
972-828-7285
margaret.chabris@7-11.com

Media Contact Name: Amy Robinson
Media E-mail:
Media Phone: 404-879-9126
Media Web Address: http://www.7-eleven.com/NewsRoom/7ElevenCoffeeCupWithACause/tabid/364/Default.aspx
Company Contact Name: Margaret Chabris
Company E-mail:
Company Phone: 972-828-7285
Main image credits: 7-Eleven®
Click here to see all news from this author/company

Filed Under: Celebrity, CHARITY, CONSUMER GOODS, Featured, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Cody Bollerman Digital Poised To Shake Things Up In The Business Consulting And Digital Marketing Sectors

San Diego,Calif. 10/24/14 · SAN DIEGO-BASED CODY BOLLERMAN DIGITAL POISED TO SHAKE THINGS UP...

UK’s first night job site launches

London, UK 10/24/14 · Night jobs search service launched in the United...

Bloody Good Tv Runs $10,000 Horror Movie Watching Contest On PublicVine

Florence, Alabama 10/24/14 · This Halloween, consumers can register to win up...

Ultraseal International aiming for hat-trick

Coventry, West Midlands 10/23/14 · Ultraseal International, a global leader in finding solutions...

Newborn Foundation Co-Convenes Shanghai Symposium with Focus on Congenital Heart Disease in Newborns and Infants

Saint Paul, MN / Shanghai, China 10/20/14 · Expansion of Newborn Screening Program & Latest Data...

Ste. Anne's New Fitness Centre In An Idyllic Setting

GRAFTON, ONTARIO 10/17/14 · -Maison Sante is just one part of Ste. Anne's...

Newborn Foundation Honors Leaders in Newborn Health, Technology, Policy and Advocacy at 2014 Awards Gala

Minneapolis, MN 10/13/14 · – The Newborn Foundation, an international nonprofit leveraging...

Phaedra Beauty Cosmetics Re-Launches with New Packaging

Los Angeles, CA 10/13/14 · Hollywood celebrity make-up artist Phaedra L. Williams introduces...

Indie Film, The Ballad of Snake Oil Sam 2014 Global Film Festival Tour

Los Angeles, CA 10/13/14 · Indie Film, The Ballad of Snake Oil Sam...

Newborn Health & Technology Leader Dr. Terese Finitzo Receives ‘Eve Award’ for Innovation

MINNEAPOLIS, MN 10/10/14 · Newborn Foundation Awards Gala honors global leaders in...

Ste. Anne’s Spa: An Ideal Setting For Meeting And Team Building

Grafton, ON 10/08/14 · Ste. Anne’s Spa provides an ideal meeting environment,...

Renew Life Launches National TV Advertising Campaign with the help of Creative Bube Tube

Milton, ON 10/06/14 ·  - Renew Life proudly announces their latest marketing...