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Long Term Social Media Campaigns Are More Effective

February 10, 2010

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www.realitydigital.com

LONDON, UK (RPRN) 02/10/10 — The implementation of a social media campaign over a longer period of time is much more effective and will create lasting engagement opportunities according to Reality Digital, a leading provider of social networking software for brands and businesses.

Using long term campaign tactics can significantly enhance the benefit of social media, as brands can use an elongated timeframe to create gradual but much more solid relationships. The build up of such campaigns also serves to increase the volume of conversation around them and places greater emphasis on the end result or finale.

In addition, brands can implement a brand focused social network in order to ensure that their messages are conveyed in a much more direct and engaging way, with other profiles and pages on generic social media such as Facebook and Twitter acting as an effective support network for crowd sourcing and stimulation of conversation around a campaign.

Robert Proctor, Head of EMEA for Reality Digital, said: “There are numerous benefits borne from implementing a long term social media campaign, the biggest of which is the potential to significantly increase the amount of online conversation and hype around a brand. Brands can also use their own social networks to engage with their fans and get new ideas relevant to their customers through collective intelligence, Pepsi’s recent Mountain Dew social media campaign being a fantastic example of this.”

The use of a white label social network in marketing strategies also provides the opportunity for brands to reward die hard fans and give them elite status, such as moderators and administrators. This is a key way of gaining a number of brand advocates, and as such increasing the distance that brand messages can travel online.

Reality Digital is a leading provider of online community software as a service to brands and businesses, enabling them to realise the potential of social media as part of their overall marketing strategy.

For more information please visit realitydigital.com.

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