New Awards To Celebrate Best Oscar Gowns, Help Chile : RushPRNews - Newswire & Global Press Release Distribution

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New Awards To Celebrate Best Oscar Gowns, Help Chile

March 4, 2010

New Awards To Celebrate Best Oscar Gowns, Help Chile
Alexander McQueen

HOLLYWOOD, CA (RPRN) 03/04/10 — The Alex awards, named after pioneering fashion designer Alexander McQueen who died February 11, will be awarded next week after the Academy Awards broadcast.

The prizes will honor the finest dresses worn by Oscar nominees in three categories:  the 'Gold', for best rendition of classic styles; the 'platinum' for superior innovation in modern design, and the 'Green', for garments which make the best use of natural fibers and originate in a Fair Trade workshop in the developing world. The three prizes are of equal stature.

McQueen, who

New Awards To Celebrate Best Oscar Gowns, Help Chile
Alexander McQueen - Dresses and Hats
was famous for dressing many film stars, was also heavily involved in charity work.

There will be no statuettes awarded; instead, donations in each winner's honor will be made to Oxfam, to aid victims of the recent earthquake in Chile. Winners will be announced on March 9, the Tuesday after the Academy Awards broadcast.

To find out more, see the website at

To learn more about McQueen, go to

To help Chile victims, go to


Media Contact Name: John Toomey
Media Phone: (626) 230-8862
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Company Contact Name: Sarah Mendel
Company Phone: (818) 955-6544
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