How to Measure Your Social Media Marketing Campaigns : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

How to Measure Your Social Media Marketing Campaigns

March 11, 2010

How to Measure Your Social Media Marketing Campaigns
Measuring Social Media

Sunnyvale, CA (RPRN) 03/11/10 — You’ve heard about social media. You’ve probably been told that you must be a part of it, that you must have a presence on those sites. You’re looking to jump on this fantastic marketing opportunity, but you don’t know how.

In everyone’s rush to the goldmine, few stop to think about how. Am I approaching social media in the right way? Am I building the right campaign? Is this even a proper campaign?

And how will I qualify its success?

Your social media campaign must be in-line with your overall business objectives, and thus part of your overall business strategy. Social media isn’t the marketing department’s activity, but something undertaken by the company as a whole.

So, the most crucial question, your only question really is “What are my business objectives?”

What is Social Media?

Social media is about a conversation; it is driven by online conversations. Conversations, on the other hand, derive from customer experiences, both the good and the bad. You must be aware of both conversations. But how?

RushPR has created a tool, The Voice*, that monitors the online landscape. The Voice roams the Internet, roving online news sites, social sites, blog postings, tweets, and comments for your brandname or other keywords. The Voice effectively captures the online conversation and reports it back to you with links, allowing you to gain a sense of what is being said and by whom.

Good conversations highlight what you have been doing right and, thus, what should be maintained.

Bad conversations, though, serve to highlight much needed improvements to your processes. When seen in this light, the bad conversation will be more important to your social media campaign, and thus your overall business, than anything else. Improvements lead to more good conversations, as your customers will feel listened to and cared about. In the end, happy customers are faithful customers.

Metrics of Success

Iolo technologies, LLC

How do you measure the success of your carefully planned and executed social media campaign? This is the golden question for marketers everywhere. The metrics that you choose to measure success or failure rest squarely on your business objectives.

If your objective is sales conversations, you must ask how did the online conversation impact your conversion rates? As you listened, made, and communicated improvements to processes, did your sales conversions respond accordingly?

If your objective is improved customer service, online visibility, brand recognition, brand imaging, or just about anything else, you must ask yourself the same question—how did my online conversation impact my objective? By answering this, you can now frame success or failure.

* see our services page


Media Contact Name: Andrea Archibald
Media Web Address:
Company Contact Name: Andrea Archibald
Company Web Address:
Main image credits:
About the author:

Andrea Archibald, a one-time fashion publicist in New York and Montreal, now acts as the Editor for A breaking news reporter, she also covers fashion, lifestyle, and animal right issues for RushPRnews and Hollywood Today. As a longtime vegetarian and new vegan, she advocates living a gentle and compassionate life—a theme that runs under most of her stories.

For story ideas and comments, contact her at or tweet her @AndreaArchibald.

Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, Technology, Excite News, New Media - WEB 2.0, Social Media

RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


MLBC offers new IFRS consulting service

Toronto, Ontario 12/01/15 · MLBC offers new IFRS consulting service New IFRS accounting...

For a fistful of dollars two gangs continue to fleece innocent families

Dallas, Texas 12/01/15 · Jaime Escalona speaking on behalf of COViSAL denounces...

Vegan Challenge to Scotland's Doctors, Midwives, Nutritionists and Dietitians

Glasgow, Scotland 11/30/15 · VegfestUK has been organising educational vegan festivals in...

Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/27/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

BLACK FRIDAY SALE: PR Coupon available! Valid 4 days only!

San Francisco 11/27/15 · BLACK FRIDAY PR valid until Tuesday, December 5...

Fuzion International thrilled to be a part of CFC 1

SAN FRANCISCO 11/25/15 · What an awesome fighting event. Fuzion International, a San...

The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...