PR consultants should think twice before using Wikipedia to promote clients : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

PR consultants should think twice before using Wikipedia to promote clients

March 31, 2010

PR consultants should think twice before using Wikipedia to promote clients
Punch is a boutique PR agency with the skill set and client base of a global agency.

Leicestershire, UK (rushPRnews) 03/31/10 — PR consultants are being advised to think twice before incorporating Wikipedia entries into campaign strategies after the site started cracking down on articles submitted by any public relations agency it considered to be using its resource to promote clients.

Leading digital PR agency Punch Communications has warned fellow PR professionals to think twice before preparing entries promoting clients and their businesses as an increasing number of consultants are finding their efforts immediately removed by the encyclopaedia site. The result is wasted time and resource, and disappointed clients.

Pete Goold, MD of Punch, said: “No matter how important a company might be within its industry, there are in reality very few that are deemed noteworthy enough to justify a reference on Wikipedia.

“Wikidpedia has laid down guidelines to prevent what it construes as an abuse of its resources, and states that to qualify for inclusion, the business must be the subject of multiple non-trivial works whose source is independent of the company itself, listed on ranking indices of important companies produced by independent publications or used to calculate stock market indices.

“Wikipedia also has a very strict attitude towards conflict of interest, and no one can argue that if a PR company is being paid by a client to promote them, it is going to be difficult for that company to write an objective and neutral article that meets the site’s criteria. Using Wikipedia for advertising is against site policy and sure enough, as many companies dabbling in technology PR are finding, any entry that Wikipedia deems as reading like an advert or failing to adhere to the criteria above, will be deleted as fast as it was posted,” he said.

Pete added: “I can understand why PR companies take the route – some would argue that ‘noteworthy’ is a matter of opinion and that in the right circles, it will be of interest. Unfortunately, Wikipedia has the last word, and while it may seem like a quick hit at first, once post is deleted, the agency finds themselves having overpromised and under-delivered; something we all hate to do.

“Inevitably, the agency will be called to account as to why the article was removed, so it is undoubtedly the best option to be honest with the client about Wikipedia’s stance, and to wait for someone completely removed from the business to deem the business noteworthy enough to want to submit an article of their own accord.”

 

Media Contact Name: Punch Communications
Media Phone: 01858411600
Media Web Address: www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: Career/job/work, Featured, MARKETING, ADVERTISING, PR, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

High-Tech Bridge Uncovers Large Number Of Fraudulent Cybersecurity Company Domains

San Francisco, US/ Geneva, Switzerland 05/26/16 · Research into the proliferation of fraudulent domains affecting...

Compliance Map tracks Country of Origin in complex supply chains

Solihull, United Kingdom 05/26/16 · The Compliance Map, a developer of environmental compliance...

Fast Lane Announces Global IT Security Training Partnership with NotSoSecure

Morrisville, NC 05/25/16 ·  - Business news -  Fast Lane Announces Global IT...

Publishing A Magazine To iPad Is Affordable With Twixl Publisher

Santa Cruz, California 05/21/16 · Fear Not: Solution is at hand to combat...

Losode.com making an impression in Virgin Media’s #VOOM 2016

London, United Kingdom 05/19/16 · Losode.com making an impression in Virgin Media’s  #VOOM...

Wayne Gretzky named A Great Canadian for the Canada D’Eh Run

Amherstburg ON 05/18/16 · Participants Voted And They Have Chosen The Great...

VOTE for Losode.com, an innovative fashion destination by Africans #VOOM 2016

LONDON, UK 05/16/16 · CROWDFUNDING CAMPAIGN-  Losode.com, an innovative fashion destination by...

Whom Can You Trust To Make Your Car Keys?

Toronto, Ontario 05/16/16 · Pop-A-Lock, the largest security network in North America,...

How to Fix Common Boiler Problems

Keighley, UK 05/14/16 · We ALL totally rely on our boilers to...

2016 Springtime Public Relations is Made Easy With PR Coupon

SAN FRANCISCO 05/14/16 · Spring 2016 is promising to be a time...

Fast Lane Joins the IoT Talent Consortium

Morrisville, NC 05/12/16 · - Fast Lane (www.fastlaneus.com) has accepted a role as an...

BOSS Mentors Give Local Young Women Entrepreneurial, Etiquette and Lifestyle Skills

Windsor, Ontario 05/10/16 ·  Best Opportunity to Support Self  – Manners and money...

Time to Replace Your Boiler Then Buy British with Ideal Boilers

Keighley, United Kingdom 05/05/16 · Ideal Boilers is a British Manufacturer based in...