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Social Media can Extend the Life of Content, says Reality Digital

April 30, 2010

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www.realitydigital.com

San Francisco, CA (RPRN) 04/30/10 — Social media exposure can serve to increase the lifespan of online content according to Reality Digital, the leading provider of online community software for brands and businesses.

The rate of increase in popularity of social media in recent times is still showing no sign of slowing, as more than 4 in 10 (43%) among those individuals who are online now use social networking sites, such as Facebook, Twitter, and LinkedIn, up from 27% a year ago. It has become a clear and popular way of remaining abreast of current news and events, in a real-time environment.

The comments and debates that can be generated by quality content enable such materials to live online for longer. High quality content is far more likely to be shared in the first place, and given that it will be forever accessible, it could evoke reactions and comments from readers or viewers for months to come.

Robert Proctor, Head of EMEA for Reality Digital, commented: “With social media, the lifespan of content can be significantly enhanced. On networks such as YouTube, when a user searches a subject or genre, the most viewed and therefore most popular associated link will always be listed first. Due to its accessibility to all audiences, YouTube has the potential to greatly extend the life of interesting, humorous or high quality video content. This is just one example of the power social media sites have.”

Equally, Search has also played a large part, as many highly relevant posts or blogs can still be found in search results months after they were first published. As such, the volume of these posts becomes evident, and they can attract traffic for a substantial period of time after publication.

Reality Digital is the leading provider of social networking software for brands and businesses, providing them with the technological means to incorporate social media functionality into their existing marketing framework. Reality Digital’s Opus platform can be used to either implement an entire social network from scratch, or to incorporate specific aspects of social media into an already established domain.

The software’s HD video platform allows brands to make the most from their video marketing efforts too, incorporating content from one of the most popular forms of online media.

For more information, please visit realitydigital.com.

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