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Free Kindle for Android App Now Available

June 28, 2010

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SEATTLE (RPRN) 06/28/10 — Amazon's selection of free Kindle apps expands today to include Kindle for Android, giving readers the freedom and flexibility to read and sync their books across a wide range of devices

Amazon.com, Inc. (NASDAQ:AMZN) today announced that its suite of free Kindle reading apps now includes Kindle for Android. Customers around the world can now download this free application from Android Market and enjoy Amazon's vast selection of Kindle books on their Android-powered devices. The free Kindle apps allow U.S. customers to discover and read over 620,000 books in the Kindle Store - the largest selection of the most popular books that people want to read - including New York Times Bestsellers and New Releases from $9.99. Like all Kindle apps, Kindle for Android includes Amazon's Whispersync technology, which saves and synchronizes a customer's books and bookmarks across their Kindle, Kindle DX, BlackBerry, iPad, iPhone, iPod touch, Mac, PC, and now Android-powered phones so customers always have their reading material with them and never lose their place. Customers can learn more about Kindle for Android at www.amazon.com/kindleforandroid and can download the free app from Android Market.

"Our customers tell us they love the convenience of having their Kindle library with them everywhere and their reading synchronized across multiple devices," said Dorothy Nicholls, director, Amazon Kindle. "With Kindle for Android, customers can choose from a vast selection of over 620,000 books to read on their Android-powered phone, no matter where they are - on the bus, waiting for a cab, or in between meetings. Kindle for Android and the rest of the free Kindle apps are the perfect companions for readers who don't have their Kindle with them or don't yet own a Kindle."

Android-powered device owners can now take advantage of the features that customers love about Kindle and the Kindle app experience, including:

* Search and browse more than 620,000 books, including 108 of 111 New York Times Bestsellers, plus tens of thousands of the most popular classics for free directly from their Android device. Bestsellers such as "Backlash" by Aaron Allston, "Big Girl" by Danielle Steel, "The Immortal Life of Henrietta Lacks" by Rebecca Skloot, and "The Lost Symbol" by Dan Brown, and hundreds of thousands of other popular books are $9.99 or less in the Kindle Store

* Read the first chapter of books for free before they decide to buy

* Access their library of previously purchased Kindle books storedon Amazon's servers for free

* Synchronize last page read between their Kindle, Kindle DX, iPhone, iPod touch, iPad, PC, Mac, BlackBerry and Android-powered phone

* Customize background color, font color, and font size to help ease eyestrain

* Read in portrait or landscape mode, tap on either side of the screen or flick to turn pages

* Adjust screen brightness

Several features will be added to Kindle for Android in the near future, including full text search and purchasing of Kindle books from within the app. Customers can learn more about the free Kindle for Android reading app at www.amazon.com/kindleforandroid and can download the app from Android Market.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Android, Android Market are registered trademarks of Google Inc.

SOURCE: Amazon.com, Inc.

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