Four-what? Go-where? Why be (geo)social? : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Four-what? Go-where? Why be (geo)social?

August 23, 2010

Four-what? Go-where? Why be (geo)social?

LONDON, UK (RPRN) 08/23/10 — What's Up with Places, and Others  Geosocial Apps - Privacy Violations or Community Building

With the furor over yet another privacy violation by Facebook over its new geosocial application Places, one wonders what the point of “checking in”, the practice of sharing your location with everyone, is.

The most common objection I hear with regards to geosocial networking are the same than  to microblogging and social networking, “I don’t want people knowing what I’m doing.” What’s funny is sometimes these objections even come from regular twitter users who understand that twitting isn’t about telling people what it smelled like when you left the bathroom.

Although foursquare was only available where I lived in October 2009, by December, I had made the following prediction in an interview with NetSquared: “Geosocial networking will facilitate community building and allow people to connect offline and take on bigger challenges together.”

Maybe we’re not at the point where we’re using it for community building but I really believed that 2010 would be the year of geosocial and with the explosion of apps from foursquare, which was *the* app at SXSW 2010, allowing you to check-in anywhere in the world, to the appearance of gowalla, whrrl, rummble and company and on to sites like yelp, qype and twitter becoming “check-in” enabled. Let’s not forget all the location-enabled flirting apps for smartphones either.

Even two of Friday’s 5 Huge Trends in Social Media Right Now post on Mashable are related to geolocation!

While I agree that you don’t want just anyone knowing where you are at any given time and that dark side of geolocation has shades of Orwell’s 1984 (and even Bradbury’s Fahrenheit 451), it is still entirely up to you which locations you do and don’t share.

Personally,

Four-what? Go-where? Why be (geo)social?
Example of a Place page on the iPhone application.
I only share locations in which I am comfortable having people meet me spontaneously. I don’t get why people check-in to their couches or beds. I understand that there is a gaming element to most of the apps and that, yes, the badges *are* fun and that they give you something to brag about. I also understand that mayorships and sometimes even single check-ins give you freebies and discounts but if you don’t want people to know where you are then don’t check-in.

For me, using geosocial apps to meet people at events or finally connect face to face has a lot of value. It helps to break the ice and it sometimes even resolves scheduling conflicts. The best is when your friends from out of town are visiting and you get a notification that they’re in town. That’s always a nice surprise! I also use it to share places that I love and that I want to see thrive. That being said I’m not telling you where the best assam laksa in central London is. At least not via foursquare.

The benefits to business are huge as well. I am most familiar with the foursquare model so I will use it as an example. Businesses who have registered a presence on foursquare can offer specials either for mayors (the person who checks-in the most frequently) and/or just for checking in. This creates a reason for others not only to come in themselves when they see a “special nearby” notification but also to tell their friends. As Brian Solis put it in his “Foursquare Means Business: Have you checked-in yet?“ post: “foursquare and the like are introducing trusted opinions and real-life networking into the mix [of reviews and referrals] that reward exploration and experimentation. Businesses can only benefit by playing along.” ‘Nuff said.

I still have hope that my prediction will come true and that geosocial networking will facilitate community building and allow people and businesses to connect offline and take on bigger social challenges together.

So next time you check-in, consider inviting people to come join you. Or conversely, the next time you get a notice that someone you’ve been meaning to meet is around the corner, just hop on over and say hello!

Media Contact Name: Arie Moyal
Media E-mail:
Body image credits: Facebook
About the author:

Arié Moyal is a brand engagement strategist who has consulted with a range of companies on community enagement and social media strategy. His understanding of branding and his training in communications, public relations and psychology compliment his experience crafting international programmes and events to produce tailor-made, engaging and innovative engagement programmes.

He is also a conscious entrepreneur dedicated to a thriving, empowered and inspired society.

Arié is based in London and is available for consulting, speaking engagements, coaching and training.

Twitter http://twitter.com/amoyal

http://www.ariemoyal.com

@hugtrainUSA  ©

www.hugtrain.org  ©

HugTrainUSA, HugTrainCanada, HugTrainUK, HugTrain, or any forms of HugTrain are copyrighted and not to be used  without  the express written permission from Arie Moyal.

Click here to see all news from this author/company

Filed Under: Article-byline, BREAKING NEWS, Technology, Featured, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Ultraseal International expands thanks to export success

Ann Arbor, MI 04/23/14 · Ultraseal International, the global leader in solutions to...

Kaigai Lifestyle Properties Announces Addition of a Brazilian Development to its Portfolio

Oakville, ON 04/22/14 · – International real estate advisors, Kaigai Lifestyle Properties,...

The Environmental Impact of Creek Excavation: Where Science and Nature Meet

London, United Kingdom 04/21/14 · Excavation is one of the most important and...

DEA HOLDS ITS EIGHTH PRESCRIPTION DRUG TAKE BACK DAY ON SATURDAY APRIL 26

Washington, D.C. 04/21/14 · -- After collecting more than 1,700 tons of expired,...

3 M's - Making Manners Matter

Windsor, Ontario 04/19/14 · 3 M's Making Manners Matter Getting people to improve...

VHL Developments to Start Phase 2 of 2150Condos Project

Toronto, ON 04/19/14 · VHL Developments is pleased to announce they will...

Zatun Game Studio Releases a List of Tools That Aid in iPhone Development

Ahmedabad, Gujarat, India 04/18/14 · Zatun Game Studio, a leading cross-platform video game...

Miami Boom Signals First Rating Increase Since 2004: Muni Credit

Miami, Florida 04/18/14 · Record demand from international investors is boosting prices...

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...