Recruiting a Social Media Candidate? Here's How To Evaluate their Twitter Know-How : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Recruiting a Social Media Candidate? Here's How To Evaluate their Twitter Know-How

August 24, 2010

Recruiting a Social Media Candidate? Here's How To Evaluate their Twitter Know-How

LONDON, UK (RPRN) 08/24/10 — There are quite a few people out there – including myself - looking for work in new/digital/social media.

Many  are calling themselves “social media experts”. In fact, according to B.L. Ochman, there were over 12,000 self-proclaimed digital or social media gurus and experts on twitter in June 2010.

While some of them may indeed be experts, you’ll probably want to check out their credentials. You’ll often find that it is the ones who aren’t calling themselves “experts” who know what they’re doing and have the experience to prove it.

So what's a recruiter with little or no Twitter experience to do?

Here is my contribution to sort out the wheat from the chaff.

One good way to tell if someone “gets” this medium is to have a look at their twitter profile to see if they know how to use this platform.  Surely if they work in digital marketing, they’ve at least got an account right?

What to look for?

Here are a few things to look for when evaluating a twitter profile for know-how:

Bio (and link)

Have a look at what they say about themselves and where they link to. Is it believable? Is the link a blog? A LinkedIn profile? A MySpace page? Unless they’re in music, or the film industry, linking to a MySp ace page is probably not a good sign since it has fallen from grace the past two years

Following/Followers:

The numbers here aren’t nearly as important as the quality of the accounts a person is connected to and the quality of the connections themselves.

Personally, I have a wide range of interests so I follow a lot of people and a lot of people follow me. While I get that this probably means I know how to use twitter, there is no guarantee that my numbers aren’t inflated by spammers. It’s probably safe to say that at least a quarter of the average twitter user’s followers

Recruiting a Social Media Candidate? Here's How To Evaluate their Twitter Know-How
are spam and it’s not terribly realistic to expect that one sustains contact with each and every one of the accounts that they are connected to.

A good way to tell is just have a look at the accounts involved by clicking “following” and “followers”

For a more in-depth look at why some numbers mean nothing on twitter have a look at this post by Glenn Lesanto with that exact title.

Lists:

Lists give you an idea of what someone’s interests (and possibly areas of knowledge/authority) are.

You can see the lists a user creates (listed below Favorites) and the lists others put them on (click “listed” to view).

Favorites:

Have a look at the tweets they have marked as favorites. Are they funny, interesting, relevant? All of the above?

Tweets:

Most importantly, look at what they’re tweeting. Are they using @ replies to have conversations? Are they sharing other people’s ideas and content by retweeting (RTing) it? Are they participating in offline events or online chats by using #hashtags? Or are they just tweeting “get more followers”/”make money online” links?

Search:

You can search twitter for the candidiate’s username to see what people are saying to or about them. This is also a useful tool for seeing the kinds of conversations they have on twitter.

Tools:

There are other tools outside of twitter that will help you evaluate a profile. However, their methodologies are not necessarily foolproof and may not give you an accurate picture of how the person in question uses twitter. If you want to use tools oneforty.com, a great resource for twitter-related applications, lists some analytic resources.

Was this helpful? Please let me know!

My personal twitter account is here: http://www.twitter.com/amoyal and my microblog for advice to brands on twitter is here: http://www.twitter.com/DearBrands

 

--

story edited by Anne Howard PR

Recruiting a Social Media Candidate? Here's How To Evaluate their Twitter Know-How
Arié Moyal

Media Contact Name: Arié Moyal
Media E-mail:
Media Web Address: http://ariemoyal.posterous.com
About the author:

Arié Moyal is a brand engagement strategist who has consulted with a range of companies on community enagement and social media strategy. His understanding of branding and his training in communications, public relations and psychology compliment his experience crafting international programmes and events to produce tailor-made, engaging and innovative engagement programmes.

He is also a conscious entrepreneur dedicated to a thriving, empowered and inspired society.

Arié is based in London and is available for consulting, speaking engagements, coaching and training.

Twitter http://twitter.com/amoyal

http://www.ariemoyal.com

@hugtrainUSA  ©

www.hugtrain.org  ©

HugTrainUSA, HugTrainCanada, HugTrainUK, HugTrain, or any forms of HugTrain are copyrighted and not to be used  without  the express written permission from Arie Moyal.

Click here to see all news from this author/company

Filed Under: Article-byline, BREAKING NEWS, BUSINESS NEWS, Career/job/work, Featured, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

GeneSegues Therapeutics Awarded Contract For Development of Nanocapsule-based Vaccine for Biodefense Pathogen

MINNEAPOLIS, MN 12/18/14 · Company Collaborating With U.S. Army Researchers on Topically...

Enjoy a Virtual Tour of Canada's Favourite Spa

GRAFTON, ON 12/16/14 · A brand new tour of Ste. Anne's Spa...

Bahama Beach Club Hosts Christmas and 12th New Year’s Eve Party

Treasure cay 12/13/14 · If you're looking for the perfect place to...

Opportunistic Brand Savvy Investors set to snap up Stackcap Patent

London, UK 12/11/14 · Business savvy investors welcomed an exciting opportunity this...

Newborn Foundation Applauds Reauthorization of Newborn Screening Saves Lives Act

WASHINGTON, D.C. 12/11/14 · The U.S. House of Representatives has passed H.R....

SecurifyApp makes it safe to be Home Alone during this holiday season

New York, New Yrok 12/10/14 · More Americans fall victim to accident, theft and...

Routehappy Raises $3.3M in Funding to Expand Airline & Distributor Products

NEW YORK 12/10/14 ·  -- Routehappy, the product differentiation platform for air travel,...

Spa Lovers Select Ste. Anne's as Canada's Top Destination... Again!

GRAFTON, ON 12/04/14 · Spafinder Wellness once again has awarded Ste. Anne's...

Who Couldn`t Use a Hug? Announcing the HugTrain 6th Annual Hug Tour Dec 2014

Montreal, Quebec, Canada 12/03/14 · Cross Continental Canadian-U.S. Train Journey to Raise Spirits...

Zikto announces stretch goals for successful Kickstarter campaign

Los Angeles/Seoul, Korea 12/01/14 · Campaign reaches global audience! Riding high on the accomplishment...

Coffee With Dr. Stewart

Austin, TX 11/25/14 · A brother and sister bring an exciting new...

Arki Kickstarter reaches $100K target in 13 days

Los Angeles/Seoul, Korea 11/24/14 · One step closer to a walking revolution The kickstarter...

Zikto taking award-winning Arki to Startup Nations Summit

Seoul, Korea 11/22/14 · Zikto taking award-winning Arki to Startup Nations Summit The...

The End of Transparency? Don't be a fraud target

Carrollton, TX 11/18/14 · - Over the years, progressive and productive societies...