Specific Media Sued Over Flash Cookie Use : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Specific Media Sued Over Flash Cookie Use

August 26, 2010

Specific Media Sued Over Flash Cookie Use

LOS ANGELES, CA (RPRN) 08/26/10 — by Wendy Davis

Online ad network Specific Media has been hit with a lawsuit for allegedly violating Web users' privacy by using Flash cookies for tracking purposes.

In a complaint filed in U.S. District Court in the Central District of California, six Web users allege that Specific Media failed to provide adequate notice about its online data collection techniques, including Flash cookies. The lawsuit also alleges that Specific Media used Flash cookies -- which are stored in a separate location from HTML cookies -- to recreate HTML cookies that users had deleted so it could "obtain personal identifying information, monitor users, and to sell users' data."

The company's "privacy documents require college-level reading skills for comprehension and include substantial legalese, ambiguous and obfuscated language designed to confuse, disenfranchise, and mislead the users," the lawsuit asserts.

In addition, the use of Flash cookies to recreate deleted HTML cookies "unfairly wrests control from users," the lawsuit alleges.

Flash cookies were originally designed to remember users' preferences for Flash-based applications like online video players, but some companies also use such cookies to store the same type of information that is normally found on HTTP cookies. With this type of data, Flash cookies can be used to reconstruct HTTP cookies, even when consumers have deliberately deleted their HTTP cookies to avoid tracking. Because Flash cookies are stored in a different place from

Specific Media Sued Over Flash Cookie Use
HTTP cookies, users who delete the latter don't also shed the former. People can trash Flash cookies via Adobe's online controls, but many users don't appear to be aware of the cookies.

The complaint refers extensively to a report about Flash cookies published last year by researchers at the University of California, Berkeley and other schools. That paper outlined how Flash can be used to circumvent consumers' settings.

After the report was published, some Federal Trade Commission officials said they were concerned about the use of Flash for tracking purposes.

The Web users argue that Specific Media's alleged tracking techniques violate federal and state wiretap laws. They are seeking a class-action lawsuit.

This lawsuit marks the third time this summer that companies have been sued over Flash cookies. Defendants named in the prior two lawsuits include Quantcast, Clearspring, Walt Disney and NBC Universal.

All of the Flash-cookie suits were filed by lawyers David Parisi and Joseph Malley, both of whom are among the attorneys suing defunct behavioral targeting company NebuAd for allegedly violating users' privacy.

 

Media Contact Name: Wendy Davis
Media Web Address: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=134408
Company Web Address: http://www.specificmedia.com/
Main image credits: stock photo
Body image credits: Specific Media
About the author:

About Us

RushPR Tools: Public relations platform at www.rushprtools.com

Click here to see all news from this author/company

Filed Under: Article-byline, BREAKING NEWS, Technology, COURT NEWS

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coalition Joins National Coalition for Infant Health

Washington, D.C. 06/25/15 · Newborn Foundation News: Newborn Health leaders convene in DC...

RushPRnews now offers digital news sites +Targeted News outlet Broadcast

SAN FRANCISCO/MONTREAL 06/22/15 · Your press release to be featured on at...

Save our Skies Santa Cruz Launches Petition Urging FAA to Stop the Jet Noise

Santa Cruz, California 06/21/15 · Outraged Citizens fight FAA's NextGenprogram to reclaim quality...

Ultraseal International makes casting impregnation even easier with fully automated two-stage process

Dusseldorf, Germany 06/17/15 · Ultraseal International is living up to its global...

Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

FRAMINGHAM, Mass. & ADELPHI, Md. 06/16/15 · Army Officials and Ameresco Join to Commemorate Completion...

Ultraseal International celebrates second exporting award this year

Birmingham, West Midlands, UK 06/16/15 · Ultraseal International is celebrating a double success after...

The American radio host, Ed Tyll issues death threat, alleges a French-Canadian publisher

Montreal, Quebec, Canada 06/15/15 · On June 5, the controversial radio host, Edward...

Planwise: Best Mortgage Calculator Since 1993

San Francisco, CA 06/09/15 · Planwise Launches Pinterest Style Mortgage Calculator  Planwise launches PlanwiseConnect,...

Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

Ottawa,Canada 06/09/15 · Israel’s Start Tel Aviv offers global opportunity for...

Demand for Independence of Punjab Echoes in San Francisco

San Francisco 06/08/15 ·  Thousands of North American Sikhs converged in downtown...

World Renowned Casting Director Appointed to Eagle Arts Academy Board of Directors

Los Angeles, CA 06/06/15 · Eagle Arts Academy is pleased to announce that...

MultiClonal Therapeutics Researchers Report Today Breakthrough in Cloning Human “Ground State” Stem Cells

Farmington,CT 06/05/15 · An international consortium including investigators at MultiClonal Therapeutics,...

Time to increase your public relations impact

SAN FRANCISCO 06/04/15 ·                 Your « SPRING2015-2 » Coupon is here! And with it...

Financial Fraud Lengthy Prison Term for Advance Fee Fraudster

Washington, DC 06/02/15 · Like many successful con men, William C. Lange...