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Teachbook Vows Facebook Trademark Suit Fight

August 30, 2010

Teachbook Vows Facebook Trademark Suit Fight

Northbrook, Illinois (RPRN) 08/30/10 —  By David Kravets 

  • Social-networking upstart Teachbook said Wednesday it would challenge a trademark infringement lawsuit brought by Facebook, which is demanding the teacher-oriented site remove “book” from its name.
  • “It’s a David and Goliath situation,” said Greg Shrader, the managing partner of the Northbrook, Illinois-base Teachbook, which has yet to launch.  ”They’re throwing bombs at a mosquito. They believe we’re going to roll over and in some respect they get to own the term ‘book.’”

    Facebook, in a lawsuit Threat Level reported on Tuesday, claims the term “book” cannot be used to name social-networking sites. The Palo Alto-based site claims Teachbook might dilute its famous name or cause confusion over which is the real Facebook.

    Facebook doesn’t seem to be focused solely on social-networking sites, either. It leveraged its financial weight earlier this month to demand an upstart travel site to rename itself from Placebook.

    Photo: Andross/Flickr


    Source: Wired

     

    Media Web Address: http://www.wired.com/threatlevel/2010/08/upstart-attacks-facebook/#ixzz0y5oOqE5B
    Main image credits: Andross/Flickr
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