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Amazon.com Introduces "Motion Gaming 101," a One-Stop Education and Shopping Destination for Motion Gaming Technology

September 17, 2010

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SEATTLE (RPRN) 09/17/10 — Amazon.com, Inc. (NASDAQ: AMZN) today unveiled Amazon Motion Gaming 101 (www.amazon.com/motiongaming101), a new section in its video game store designed to introduce both game enthusiasts and casual gamers to new choices in motion-gaming technology, which use a player's body movements and gestures to play games. The site focuses on providing simple, easy-to-find information about motion-sensitive gaming, including educational videos, customized game recommendations, customer reviews, buying guides and gift suggestions.

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Amazon Motion Gaming 101 will also offer exclusive videos from the major console manufacturers. The videos include never-before-seen interviews with developers, producers and players discussing the vision behind each console, its unique features and their personal gaming experiences.

"Our goal with Motion Gaming 101 is to eliminate some of the guesswork when it comes to choosing a console for motion gaming, and if you already own a console, to choose the right accessories and games available for your system," said Paul Ryder, vice president of consumer electronics and video games at Amazon.com. "Customers can learn from our expert content and from other customers in our discussion forums before making a purchase decision. We will continue to expand and evolve the site as new games and game-related content are released."

Key features of Motion Gaming 101 will include:

* Video tutorials highlighting features of each motion-gaming console including "why buy," controller differences, exclusive game offerings and information about the most popular games currently available.

* Game demonstrations and recommendations to help customers discover games based on the type of game play that best fits their interests.

* A buying guide to help customers get everything they need to enjoy their console from day one.

Customers can find Motion Gaming 101 at www.amazon.com/motiongaming101.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.

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