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Heidi Klum for New Balance Collection Now Available on Amazon.com

October 7, 2010

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Heidi Klum for New Balance

SEATTLE (RPRN) 10/07/10 — Amazon.com (NASDAQ:AMZN) today announced the "Heidi Klum for New Balance" collection is now available exclusively at Amazon.com (www.amazon.com/HKNB).

"Like so many of our customers, Heidi is a busy mom who cares about fashion and ease in equal measure. The line is amazing - gorgeous fabrics, incredibly styled - and we're thrilled to be launching it in the Amazon Clothing Store," said Cathy Beaudoin, vice president, Apparel, at Amazon.

Retailing from $32 to $168, the "Heidi Klum for New Balance" collection includes tunics, knits, woven tops, leggings and outerwear pieces, all created for active women and featuring high-end fabrics, such as cashmere blends, cottons and silks.

"Finding and making the perfect basic is a major challenge, and I think with this collection we rose up to that challenge. When I gave the Project Runway designers the opportunity to create a look for my collection, they thought it would be easy but soon realized how hard it is! A great basic with an interesting twist is special and catches the eye--it makes you want to turn to it in your wardrobe again and again," said Klum. "I think this collection does achieve that perfect blend of versatility and uniqueness. I'm also excited to have partnered with Amazon. I love the convenience of shopping online on my own time and having packages delivered to my doorstep - it doesn't get much easier than that!"

"Heidi Klum for New Balance" items are eligible for FREE Super Saver Shipping on orders over $25, as well as Free Returns. Amazon Prime* members will enjoy FREE Two-Day Shipping and can upgrade orders to One-Day Shipping for just $3.99.

The "Heidi Klum for New Balance" collection is available in the United States beginning today and in the United Kingdom, Germany, France and Japan later in the month, all exclusively on Amazon.

*Amazon Prime is an annual membership program that gives customers fast shipping on millions of items for only $79 a year. Members receive FREE Two-Day Shipping on millions of items sold by Amazon.com and upgrades to One-Day Shipping are only $3.99 per item. To become a member of Amazon Prime, or to learn more about the membership program, customers can visit www.amazon.com/prime.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr

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