Yahoo! and American Express OPEN Expand Partnership With New Business Solutions Microsite : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Yahoo! and American Express OPEN Expand Partnership With New Business Solutions Microsite

October 21, 2010

Yahoo! and American Express OPEN Expand Partnership With New Business Solutions Microsite

SUNNYVALE, Calif. & NEW YORK, (RPRN) 10/21/10 — -- Yahoo! (NASDAQ:YHOO) and American Express (NYSE:AXP) today announced a new phase of their partnership, offering small business owners access to tools and content that will help them grow their businesses. The new features will live within the newly created Business Solutions website (BusinessSolutions.yahoo.com) sponsored by American Express OPEN and located within Yahoo! Small Business.

The Business Solutions microsite will offer Yahoo! Small Business users access to American Express OPEN's newest products, including:

  • AcceptPay, an online payment and invoicing solution;
  • SearchManager, a platform to manage pay-per-click campaigns in one place; and
  • InsuranceEdge, a new way to do real-time quote comparisons and purchase customized business insurance.

In addition, the Business Solutions site will provide users access to OPEN Forum from American Express OPEN, an online community designed to help small business owners run their businesses. OPEN Forum content will be featured on the site including articles and video interviews with the world's leading entrepreneurs. Virgin Group's Sir Richard Branson and designer Diane von Furstenberg are among the businesspeople who share their insights through the site's video forum.

"This partnership is a perfect example of how Yahoo! can create custom programs with our advertising partners," said Mitch Spolan, vice president of North American field sales at Yahoo!. "Our goals were to work with American Express OPEN to create an online experience that would engage the small business audience, enhance the American Express OPEN brand, and reach a massive audience -- and this project accomplished all three goals."

The Business Solutions website initiative is the latest launch from the Yahoo! and American Express's small business partnership, which also includes American Express OPEN's integration into the Merchant Solutions section of Yahoo! Small Business, showcasing products such as AcceptPay.

"Integrating American Express OPEN into Yahoo! Small Business allows us to reach and connect with new customers," said Scott Koehler, vice president of Digital Marketing, American Express OPEN. "Partnering with Yahoo! has allowed us to further amplify our OPEN Forum content and promote our new business product offerings like AcceptPay, SearchManager and InsuranceEdge. This partnership is an ideal way for us to continue to promote the OPEN brand as a vital resource for small business owners."

Housed within Yahoo! Small Business, Business Solutions content will be integrated into relevant sites across the Yahoo! network, including Yahoo! News, Finance, and Local, to extend its reach to a targeted audience interested in small business topics. Further expansion of Business Solutions and the tools it offers is scheduled for early 2011.

About American Express OPEN

American Express OPEN is the leading payment card issuer for small businesses in the United States and supports business owners with products and services to help them run and grow their businesses. This includes business charge and credit cards that deliver purchasing power, flexibility, rewards, savings on business services from an expanded lineup of partners and online tools and services designed to help improve profitability. Learn more at www.OPEN.com and connect with us at openforum.com and twitter.com/openforum.

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at www.americanexpress.com and connect with us on www.facebook.com/americanexpress, www.twitter.com/americanexpress and www.youtube.com/americanexpress.

About Yahoo!

Yahoo! (NASDAQ:YHOO) is an innovative technology company that operates the largest digital media, content, and communications business in the world. Yahoo! keeps more than half a billion consumers worldwide connected to what matters to them most, and delivers powerful audience solutions to advertisers through its unique combination of Science + Art + Scale. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

 

 

SOURCE: Yahoo!

Media Contact Name: Yahoo! Global Communications MaryLiz Ghanem,
Media E-mail:
Media Phone: 1-646-479-8591
Media Web Address: BusinessSolutions.yahoo.com
Company Contact Name: American Express Corporate Affairs and Communications Rosa Alfonso,
Company E-mail:
Company Phone: 1-212-640-1712
Company Web Address: http://www201.americanexpress.com/business-credit-cards/?vanity=opencom
About the author:

About Us

RushPR Tools: Public relations platform at www.rushprtools.com

Click here to see all news from this author/company

Filed Under: BANKING AND FINANCIAL NEWS, BREAKING NEWS, Featured, PRESS RELEASE, YAHOO NEWS

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Kaigai Lifestyle Properties Announces Addition of a Brazilian Development to its Portfolio

Oakville, ON 04/22/14 · – International real estate advisors, Kaigai Lifestyle Properties,...

The Environmental Impact of Creek Excavation: Where Science and Nature Meet

London, United Kingdom 04/21/14 · Excavation is one of the most important and...

DEA HOLDS ITS EIGHTH PRESCRIPTION DRUG TAKE BACK DAY ON SATURDAY APRIL 26

Washington, D.C. 04/21/14 · -- After collecting more than 1,700 tons of expired,...

3 M's - Making Manners Matter

Windsor, Ontario 04/19/14 · 3 M's Making Manners Matter Getting people to improve...

VHL Developments to Start Phase 2 of 2150Condos Project

Toronto, ON 04/19/14 · VHL Developments is pleased to announce they will...

Zatun Game Studio Releases a List of Tools That Aid in iPhone Development

Ahmedabad, Gujarat, India 04/18/14 · Zatun Game Studio, a leading cross-platform video game...

Miami Boom Signals First Rating Increase Since 2004: Muni Credit

Miami, Florida 04/18/14 · Record demand from international investors is boosting prices...

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...

Premier Recommends Slava Vodka Instead of Russian Boycott

Oakville, ON 04/04/14 · - Earlier this week, Saskatchewan Premier Brad Wall...