Google and Bing Spam Clampdown means PR-led Linkbuilding will be Vital to the Search Industry : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Google and Bing Spam Clampdown means PR-led Linkbuilding will be Vital to the Search Industry

February 16, 2011

Google and Bing Spam Clampdown means PR-led Linkbuilding will be Vital to the Search Industry
Punch is a boutique PR agency with the skill set and client base of a global agency.

LONDON, UK (rushPRnews) 02/16/11 — The recent discussions surrounding Google and Bing’s targets to reduce the impact of spam and link farms on search results will result in more of a PR-led approach to linkbuilding according to PR, social media and SEO agency Punch Communications.

Web spam has always been seen as an issue within search engines and a concern to users and businesses within results pages. It prevents search engines like Google and Bing from presenting the most accurate results due to spam trying to take advantage of search algorithms; this impacts on businesses looking to rank well for their core search terms. The search engines must be constantly vigilant in their quest to rid their results of spam, which is clearly easier said than done.

Punch believes that as search engines try to reduce the effects of spam and link farms on search results, they will lean towards assigning more value to links from more reputable domains, a key example being the press. Generating links within any press coverage on key online publications and on national newspaper websites will become more and more important when it comes to ranking for search terms.

Alex Smith, Account Manager at PR agency Punch, said: “The way that Google and Bing are constantly altering their algorithms in an ongoing attempt to try and limit the effect of spam on their results will soon mean that links from the press and social networks will really start to count.

“It’s the role of PR agencies like ourselves to ensure that this linking potential is fulfilled, and that any online chatter develops links which can be syndicated across social networks.”

Punch Communications is a leading PR, search and social media agency, servicing clients across Europe and the rest of the world. Its PR-led approach to search and social media guarantees that search activity and social media outreach is always on message and on brand.

For more information, please call 01858 411 600, or visit www.punchcomms.com.

Media Contact Name: Alex Smith
Media Phone: 01858 411 600
Media Web Address: www.punchcomms.com
Company Contact Name: Alex Smith
Company Phone: 01858 411 600
Company Web Address: www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: Technology, Featured, GOOGLE NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / AH Marketing ahmarketinggroup.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Oil Condition Monitoring with SVM 3001

Montreal, QC 02/12/16 · Expect More: Oil Condition Monitoring with SVM™ 3001...

Newborn Foundation Selected Among First 
Global Innovation Fund Grant Recipients

Saint Paul, MN 02/09/16 · Announcement at GIF launch event in London highlights...

The Gamifiers Partners With Livecube to Bring Gamified Event Engagement to the Middle East

DUBAI/NEW YORK 02/02/16 · TECH NEWS - The Gamifiers, the leading specialized gamification...

Rugby North to Launch Canada’s First Professional Rugby League

Toronto, ON 02/02/16 ·  The country that introduced rugby to North America...

Dominion Lending Centres Edge Financial Welcomes New Mortgage Agents On Board

Toronto, Ontario 01/27/16 · The mortgage agents behind the site GTAMortgagePros.com  –...

Black Films Matter supports Movie Binges on Oscar Night

HOLLYWOOD, CA 01/26/16 · The Advocacy group Black Films Matter is supporting...

The Big Freeze: America Due Extreme Snowstorms

NEW YORK 01/23/16 · Founder of GridLocate.com, offers advice to US residents...

Clean the world Canada choisit Moisson Montréal

Montréal, Québec 01/05/16 · Clean the World Canada choisit Moisson Montréal comme...

All I Want for Christmas is for Trump to Shut Up is Island's new National Anthem

Cambridge, Mass 12/22/15 ·  A satirical Christmas song poking fun at real...

Gotham City Networking, Inc. Honors Raj Goel with Networker of the Year Award

New York, NY 12/16/15 · On Wednesday, December 2nd, Gotham City Networking, Inc....

Brainlink International Received Renowned Award for a Corporate SOP Culture That Outshines the Rest

New York, NY 12/15/15 · On Thursday, December 3rd, 2015, SmartCEO awarded Brainlink...

Livecube Enhances Its Social Engagement App to Be a Single Dashboard for Event Organizers

NEW YORK 12/03/15 · Enhanced features include real-time direct chat between attendees,...

MLBC offers new IFRS consulting service

Toronto, Ontario 12/01/15 · MLBC offers new IFRS consulting service New IFRS accounting...