Google and Bing Spam Clampdown means PR-led Linkbuilding will be Vital to the Search Industry : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Google and Bing Spam Clampdown means PR-led Linkbuilding will be Vital to the Search Industry

February 16, 2011

Google and Bing Spam Clampdown means PR-led Linkbuilding will be Vital to the Search Industry
Punch is a boutique PR agency with the skill set and client base of a global agency.

LONDON, UK (RPRN) 02/16/11 — The recent discussions surrounding Google and Bing’s targets to reduce the impact of spam and link farms on search results will result in more of a PR-led approach to linkbuilding according to PR, social media and SEO agency Punch Communications.

Web spam has always been seen as an issue within search engines and a concern to users and businesses within results pages. It prevents search engines like Google and Bing from presenting the most accurate results due to spam trying to take advantage of search algorithms; this impacts on businesses looking to rank well for their core search terms. The search engines must be constantly vigilant in their quest to rid their results of spam, which is clearly easier said than done.

Punch believes that as search engines try to reduce the effects of spam and link farms on search results, they will lean towards assigning more value to links from more reputable domains, a key example being the press. Generating links within any press coverage on key online publications and on national newspaper websites will become more and more important when it comes to ranking for search terms.

Alex Smith, Account Manager at PR agency Punch, said: “The way that Google and Bing are constantly altering their algorithms in an ongoing attempt to try and limit the effect of spam on their results will soon mean that links from the press and social networks will really start to count.

“It’s the role of PR agencies like ourselves to ensure that this linking potential is fulfilled, and that any online chatter develops links which can be syndicated across social networks.”

Punch Communications is a leading PR, search and social media agency, servicing clients across Europe and the rest of the world. Its PR-led approach to search and social media guarantees that search activity and social media outreach is always on message and on brand.

For more information, please call 01858 411 600, or visit www.punchcomms.com.

Media Contact Name: Alex Smith
Media E-mail:
Media Phone: 01858 411 600
Media Web Address: www.punchcomms.com
Company Contact Name: Alex Smith
Company E-mail:
Company Phone: 01858 411 600
Company Web Address: www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: Technology, Featured, GOOGLE NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coffee With Dr. Stewart

Austin, TX 11/25/14 · A brother and sister bring an exciting new...

Arki Kickstarter reaches $100K target in 13 days

Los Angeles/Seoul, Korea 11/24/14 · One step closer to a walking revolution The kickstarter...

Zikto taking award-winning Arki to Startup Nations Summit

Seoul, Korea 11/22/14 · Zikto taking award-winning Arki to Startup Nations Summit The...

The End of Transparency? Don't be a fraud target

Carrollton, TX 11/18/14 · - Over the years, progressive and productive societies...

Ultraseal international in finals of Midlands Business Awards 2015

Coventry, UK 11/14/14 · Ultraseal International, which exports to the automotive supply...

Arki: Hot New Wearable Tech Setting a Cracking Pace on Kickstarter

San Francisco, CA 11/14/14 · Update for November 21: 412 Backers $90,034 pledged...

UpWest Labs Unveils Details of Its Eighth Batch of Startups, Ranging From Genetics to 3D Design

Palo Alto, California 11/11/14 · Accelerator continues to support innovative entrepreneurs with its...

Modern Casting Impregnation helps automakers to avoid warranty claims on engines

Novi, MI 11/11/14 · Automakers can save money and avoid costly warranty...

The Evolution of Walking: Wearable Tech steps up to a new level

San Francisco, CA 11/11/14 · Arki: Finally Wearable Meets Fashion – Wearable technology is one of 2014’s...

GeneSegues Awarded $1 Million Phase II NIH/NCI Research Contract for Nanoencapsulated RNAi Cancer Therapeutic

MINNEAPOLIS, MN 11/10/14 · Highly Competitive NIH Program Validates Potential of GS-10...

More Than 400 .Onion Addresses Targeted as Part of Global Enforcement Action on Tor Network

WASHINGTON 11/07/14 · More Than 400 .Onion Addresses, Including Dozens of...

Learn about Wine in Your Pjs - A New Kind of Wine Class

SAUSALITO, CA. 11/04/14 · The Wine Key announced today it's first virtual...

XCEL Professional Services Has Made a Huge Change to Move Our Company Forward

Calgary, AB 11/04/14 · Introducing Rob Hay: The New President of XCEL...