3 Worrying Trends in Social Media: Competitions and giveaways : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

3 Worrying Trends in Social Media: Competitions and giveaways

March 1, 2011

3 Worrying Trends in Social Media: Competitions and giveaways

LONDON, UK (RPRN) 03/01/11 — Whilst it's great that more brands are getting involved online, I worry that their goals are not properly defined. This is underlined by three trends I'm observing in social media right now.

The first one: 'Like/Follow/RT/Comment to Enter' contests.

Anyone else feel "dirty" when they enter a contest on twitter, Facebook or a blog that requires you to like, follow, RT or comment?

It's great that brands have bought into giveaways/competitions as a way to connect with people who have an interest in the product (here's hoping) OR as a way to increase their numbers (a more likely motivator).

The issue with the latter is that it devalues the very numbers they're trying to increase. Call it social currency inflation.

If I comment on a brand's blog or like/follow/RT them it should be because I genuinely am interested in what they have to say. I admit that it's mostly for selfish reasons but aren't we all mostly on twitter/Facebook etc for ourselves?

Likes and follows, in particular, are part of my online identity. They tell you what I'm interested in. I can skew that if I have to like/follow a brand just to win a prize I want, especially if the prize is "cool" but not relevant to the brand and the community they're trying to reach.

I'm not advocating that prizes only be product. In fact it's preferable that the main prize not be product. A universally

3 Worrying Trends in Social Media: Competitions and giveaways
needed prize, like a gift card or the hottest new gadget, will attract anyone who wants to win those prizes. In addition to that, the cost of entry is minimal and does nothing to prevent people from using multiple accounts to increase their chances of winning.

RTing to enter is not only useless towards building long-term relationships but usually provides no value to the RTer's followers. Also, keeping track of RTs can be tricky and, with twitter's RT function, takes away the opportunity to discover the people in your community who are key connectors.

Asking people to put a simple comment on one of your blog posts to be entered into a draw can be helpful for SEO and the comment might be useful to understanding them but what does it do for you in the long-term?

So we want more followers, more Facebook fans, more pageviews, and more activity that looks like engagement but why aren't we trying to actually make them mean something and get some value out of competitions by rewarding creativity?

Yes, we all like numbers and we want to believe that bigger numbers mean better numbers but the goal with social is not to reach MORE people, it's to reach more of the RIGHT people.

Let's stop devaluing the numbers, complicating measurement and let's do what we came here to do: Connect & communicate.

The next part of this series is coming soon. Subscribe so you don't miss it!

And as usual, I look forward to your comments.

Media Contact Name: Arié Moyal
Media E-mail:
Media Phone: +44 (0) 7526 043 691
Media Web Address: http://www.ariemoyal.com
About the author:

Arié Moyal is a brand engagement strategist who has consulted with a range of companies on community enagement and social media strategy. His understanding of branding and his training in communications, public relations and psychology compliment his experience crafting international programmes and events to produce tailor-made, engaging and innovative engagement programmes.

He is also a conscious entrepreneur dedicated to a thriving, empowered and inspired society.

Arié is based in London and is available for consulting, speaking engagements, coaching and training.

Twitter http://twitter.com/amoyal

http://www.ariemoyal.com

@hugtrainUSA  ©

www.hugtrain.org  ©

HugTrainUSA, HugTrainCanada, HugTrainUK, HugTrain, or any forms of HugTrain are copyrighted and not to be used  without  the express written permission from Arie Moyal.

Click here to see all news from this author/company

Filed Under: Technology, Featured, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Zatun Game Studio Releases a List of Tools That Aid in iPhone Development

Ahmedabad, Gujarat, India 04/18/14 · Zatun Game Studio, a leading cross-platform video game...

Miami Boom Signals First Rating Increase Since 2004: Muni Credit

Miami, Florida 04/18/14 · Record demand from international investors is boosting prices...

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...

Students Create Online Planetary Improvement Network

BOURNEMOUTH, UK 04/04/14 ·  Students from Oxford and Harvard, in cooperation with...

Sharing Meals Online May Reduce Loneliness and Improve the Dining Experience

BOURNEMOUTH, UK 04/04/14 ·  An online eating trend that began in Korea...

Consiglio’s Kitchenware & Gift Offer 4-Year Warranty on Latest Saeco Espresso Machines

Toronto, ON 04/01/14 · Leading provider of brand name kitchenware, Consiglio’s Kitchenware...

5 Tips for Finding A Reputable Luxury Property Auction House

Charlotte, North Carolina 03/28/14 · - Advice for Homeowners Seeking to Auction Their...

UN Commission Call for Increased Efforts to Promote Gender Equality in ‘Post-2015 Agenda’ Welcomed

Toronto, ON 03/28/14 · Children’s organization, Plan International welcomes the strong call...

Spring forward: time to refresh how we approach Google

San Francisco/London/Montreal 03/28/14 · There have been tremendous changes the past year...

Reduce Your Business Waste

London, UK 03/24/14 · With the issue of climate change not likely...