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iLoop Mobile Launches New Online Industry Resource—The Mobile Marketing Resource Center

March 16, 2011

iLoop Mobile

San Jose, CA (RPRN) 03/16/11 —

—Leading mobile marketing provider iLoop Mobile is proud to announce the launch of the Mobile Marketing Resource Center, a best-in-class, open forum mobile marketing resource destination at http://mobilemarketingresources.net

Since the inception of mobile marketing in the U.S., iLoop Mobile has had a dedicated and ongoing commitment to help educate the market in this new channel. Throughout the company’s history, iLoop Mobile has shared its expertise freely with brands, agencies, direct marketers and publishers to help accelerate the growth of knowledge about mobile marketing. As a company mission, iLoop Mobile aggregates both its own market experience and industry-wide mobile marketing intelligence to help fuel the industry, and has been a pivotal contributor to key mobile marketing organizations with its executive leadership within the Mobile Marketing Association and the Direct Marketing Association.

The Mobile Marketing Resource Center brings iLoop Mobile’s experience, expertise and market intelligence to a centralized online destination, available to anyone looking for the most current data, strategies and thought leadership in mobile marketing. Most importantly, the Mobile Marketing Resource Center will be an open forum where any other industry player or stakeholder can contribute their content, data and thinking. The expressed goal of the MMRC is not create a single company viewpoint, but a multi-faceted “go to” destination offering all viewpoints and expertise across the spectrum of the industry.

“We’ve looked at the landscape of mobile marketing data and intelligence available to marketers, and realized that while being one of the most critical components to helping grow the industry, information was fragmented across a million resources making it extremely difficult to find and access,” says Michael Ahearn, vice-president

iLoop Mobile

strategic marketing at iLoop Mobile. “The Mobile Marketing Resource Center has been chartered to be a highly organized online resource to provide both general, but more importantly, vertical specific mobile marketing information for and from everyone, with the goal of accelerating and improving knowledge and decision making in mobile marketing. The MMRC is designed to be a ‘go to’ destination, searchable by specific subjects, for anyone interested in or working in mobile marketing.”

iLoop Mobile’s customers are some of the world’s largest and most forward thinking brands and marketers engaged in mobile marketing today. They rely on iLoop Mobile for its leading-edge mobile marketing intelligence to stay ahead of the market, and to continually develop and enhance their marketing practices. The objective of the Mobile Marketing Resource Center is to keep its community informed, ahead of the market, and highly involved. 

The MMRC will aggregate only the highest quality industry market data and strategic content, and provide open and social collaboration using comments and many other social media sharing tools. Its sophisticated search functions can find specific information using keywords, topics, information type or sectors/verticals to access the most relevant content. The MMRC will be a continually evolving environment, with new features added as needs and requests appear. It will also have an open industry calendar where anyone can add events related to mobile.

“We have an unwavering commitment to our customers. This is our number one priority,” states Steven Gray, COO at iLoop Mobile. “Above all else, we build our systems, make our hires, and marshal our resources to fulfill this commitment. It drives our daily decision-making and its application is non-negotiable. It is part of the DNA of iLoop Mobile, and with the launch of an open resource like the Mobile Marketing Resource Center, we are delivering our brand promise—to remain the industry’s leading experts.”

More information is available at http://mobilemarketingresources.net

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