HOW TO: Find Your Social Media Sweet Spot : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

HOW TO: Find Your Social Media Sweet Spot

June 10, 2011

HOW TO: Find Your Social Media Sweet Spot

LONDON, UK (RPRN) 06/10/11 — We all know that social media is a big deal in terms of how brands interact with their communities, generate revenue, and gain insight.

 

So how does a brand make that social media magic happen?

 

The first thing to understand is how to reach the right people with useful, relevant content in the correct context(s). Let's call this your social media “sweet spot.”

There are four elements involved in reaching that sweet spot: brand identity, goals for social media and business, the expertise and passions that exist within your organisation, and the needs and interests of the people you are trying to reach.

Let's look at each element in turn.

Brand Identity

Your brand is a representation of your organisation as a whole, with which people create a relationship in their minds. 

Your brand is the lens through which all communication should be filtered, and it’s crucial that your brand be represented accurately.

Imagine your brand is a person. Understanding who this person is makes it easier to define the “tone of voice” and boundaries of the brand. This ensures that communications sound authentic and deliver on your brand promise.

Goals

Understanding what your organisation's goals are will help you understand why you're in business and what you've come to social media to achieve.

Using these two elements to frame your social media activity, you can define what your interactions look like. Examine the people involved: your employees and your customers.

Employee Expertise and Passions

When you understand what your employees (from the C-level on down) know and are passionate about, not only do you know who to go to when you need information for your customers (as well as content and stories to share), but it also helps you understand your employees' motivations and work to make them happier. After all, they're your most important assets, right?

Needs and Interests of Your Target Communities

The most important part of using social media business (and engagement overall) is understanding the people you are trying to reach. Knowing which needs you are fulfilling and what is of interest to them informs which parts of your employees' passions and expertise to share with them and which partnerships you should form in order to fill the gaps in your content and expertise because, in the end, the first rule of social media is be helpful.

So that's how you find your social media sweet spot. Does this make sense? I'd love to hear what you think.

Media Contact Name: Arié Moyal
Media E-mail:
Media Phone: +44 (0) 7526 043 691
Media Web Address: http://www.ariemoyal.com
Company Web Address: http://twitter.com/amoyal
About the author:

Arié Moyal is a brand engagement strategist who has consulted with a range of companies on community enagement and social media strategy. His understanding of branding and his training in communications, public relations and psychology compliment his experience crafting international programmes and events to produce tailor-made, engaging and innovative engagement programmes.

He is also a conscious entrepreneur dedicated to a thriving, empowered and inspired society.

Arié is based in London and is available for consulting, speaking engagements, coaching and training.

Twitter http://twitter.com/amoyal

http://www.ariemoyal.com

@hugtrainUSA  ©

www.hugtrain.org  ©

HugTrainUSA, HugTrainCanada, HugTrainUK, HugTrain, or any forms of HugTrain are copyrighted and not to be used  without  the express written permission from Arie Moyal.

Click here to see all news from this author/company

Filed Under: Article-byline, BREAKING NEWS, Technology, Featured, New Media - WEB 2.0, Social Media, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Ste. Anne's Spa Nominated for Favourite Wellness Property in Canada

GRAFTON, ONTARIO 07/29/14 · Spafinder Wellness 365™ announced that Ste. Anne's Spa...

The new language exchange app is here! As easy as learning Chinese!

SAN FRANCISCO 07/23/14 · The new language exchange app ‘Social Language’ is now...

Xpressivo live on KickStarter! Get a Jolt!

SAN FRANCISCO 07/23/14 · Xpressivo: Start It Up!   Get a jolt today! Xpressivo’s new...

What’s better than distributing your press release to tons of outlets? Guaranteed AP Media Coverage!

San Francisco/Montreal/London 07/23/14 · Distributing your press release with GUARANTEED placement in...

Xpressivo: Bringing Coffee Back

SAN FRANCISCO 07/17/14 · Espresso drinkers – get excited! Now even the most...

Designz23 presenta SEO, avisos Google, Pago Por Click, sitios aptos para móviles

Allentown Y Bethlehem, PA 07/16/14 · – Designz23.com se complace en ofrecer lo último...

Remapping and Insurance: What You Need to Know

LONDON, UK 07/14/14 · With turbodiesels often getting some of the very...

Are Canadian consumers getting fleeced by the life insurance industry?

Halifax, NS 07/08/14 · Consumers have had enough and they want to...

Open Casting Call for W Network’s New Reno Competition Series Game of Homes

VANCOUVER, B.C. 07/08/14 · Casting underway in Vancouver W Network and Great Pacific Television are looking...

Vegan Recipe Cookbook Celebrates 70 years of Vegan

London, UK 07/08/14 · London based health and nutrition consultancy Foods for...

Discover the Benefits of Grand Estates Auction to the Buyer

Charlotte, NC 07/07/14 · Benefits of Grand Estates Auction to the Buyer...

Why Are Brokers considering Grand Estates Auctions? Discover the benefits

Charlotte, NC 07/06/14 · The Benefit of Grand Estates Auction to the...

Grand Estates Auction Company presents Music City Glamour

Nashville, TN 07/05/14 · Redisvoer Music City Glamour: Nashville, Tennessee Nashville is more...