Sundance Institute Announces Sarah Eaton as Director of Media Relations : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Sundance Institute Announces Sarah Eaton as Director of Media Relations

October 25, 2011

Los angeles, CA (RPRN) 10/25/11 — Sundance Institute today announced the appointment of Sarah Eaton to Director of Media Relations. Eaton will oversee media relations for all programs of the non-profit Institute, including the annual Sundance Film Festival. She will begin November 14, reporting to Director of External Relations Jennifer Arceneaux.

 

Eaton was previously Senior Vice President of Communications for Sundance Channel, where she worked from 1999 through 2011. At Sundance Channel she created, executed and managed network communications strategy and media and public relations activities across all business initiatives. She served as strategist on all communications matters for Sundance Channel and developed and executed Awards campaign strategy. Since spring of 2011 Eaton has been a freelance public relations consultant on films and to organizations including the New York Film Festival, Cinema Arts Festival Houston and the Provincetown International Film Festival.

 

Prior to joining Sundance Channel, Eaton was Vice President of Public Relations for October Films, leading a bi-coastal team responsible for all media and public relations activities for the specialized theatrical film distributor. There, she executed campaigns for films including Robert Altman’s Cookie’s Fortune, Mike Leigh’s Career Girls and Topsy Turvy¸ Robert Duvall’s Oscar-nominated The Apostle, and Oscar-winning documentary The Last Days by James Moll. She was previously Executive Director of Field Publicity for Fine Line Features, where she developed and executed all field publicity and promotional efforts.

Enter code

At Sundance Institute, Eaton will raise awareness of the year-round work of the Institute. Her role will include developing, integrating and implementing components of the Institute’s strategic communications plan and coordinating efforts with Development and Marketing to support fundraising activities, sponsorship programs, advertising and earned income efforts.

 

Eaton will oversee day-to-day operations of the Institute’s media relations department, including Los Angeles-based Media Relations Manager Casey De La Rosa and Park City, Utah-based Media Relations Manager Elizabeth Latenser. De La Rosa supports the development and execution of national and international media relations and manages a team of seasonal publicists for the Festival. Latenser serves as the media relations liaison for all Utah-based press and is responsible for the operations and logistics of the Press Office hosted during the Festival.

 

For nearly three decades, Sundance Institute has promoted independent storytelling to inform and inspire audiences across political, social, religious and cultural differences. Through labs, funding, special projects with key partners and the Sundance Film Festival, the Institute serves as the leading advocate for independent artists worldwide.

 

Sundance Institute

 

Sundance Institute is a global nonprofit organization founded by Robert Redford in 1981. Through itsprograms for directors, screenwriters, producers, composers and playwrights, the Institute seeks todiscover and support independent film and theatre artists from the United States and around the world,and to introduce audiences to their new work. The Institute promotes independent storytelling to inform,inspire, and unite diverse populations around the globe. Internationally recognized for its annualSundance Film Festival, Sundance Institute has nurtured such projects as Born into Brothels, Trouble the Water, Son of Babylon, Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza andAngels in America, and through its New Frontier initiative, has brought the cinematic works of mediaartists including Pipilotti Rist, Doug Aitken, Pierre Huyghe, Jennifer Steinkamp, and Matthew Barney. Join Sundance Institute on Facebook, Twitter and YouTube.

 

# # #

Media Contact Name: Casey De La Rosa
Media Phone: 310.360.1981
About the author:

Sundance Institute
Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre, and presents the annual Sundance Film Festival. Internationally recognized for its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such
projects as Angels in America, Spring Awakening, Boys Don't Cry, Sin Nombre, Born into Brothels and Trouble the Water. www.sundance.org.

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, ENTERTAINMENT, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Talkingtech.ca Launches Canadian Technology Forums

Toronto, Ontario 04/18/15 · Canadians with a love of everything hi-tech have...

Global Access CSG Announces New Chief Operating Officer

NEW YORK, NY and MINNEAPOLIS, MN 04/15/15 · Global Access CSG is pleased to announce the...

Newborn Foundation Featured at Shanghai Neonatal Forum

Saint Paul, MN / Shanghai, China 04/15/15 · Forum follows implementation visits to SW China newborn...

Minority-Owned Handbag Brand Continues to Emerge

Charlotte, NC 04/13/15 · He is commonly called “Mr. Sylvia”, but Sylvia...

By April 21, create a responsive site or be left out of Google top ranks

San Francisco, California 04/13/15 · By Anne Howard for TrafficStriker. Have you checked your...

Pressenger Mobile App Urges Users To Support Earth Day 2015 Thunderclap Campaign

Budapest, Hungary 04/11/15 · Participants use pre-call image to spread awareness about...

Diecasters shown how to save up to 85% off whole life running costs

Stuttgart, Germany 04/09/15 · Diecasters will be told how to save up...

Criminals Host Fake Government Services Web Sites

Reston, VA 04/08/15 · Criminals Host Fake Government Services Web Sites to...

Running Aces Introduces Renovated Simulcast Space in Preparation for Racing Season and Kentucky Derby

COLUMBUS, MN 04/08/15 ·   Running Aces Introduces Renovated Simulcast Space in Preparation...

Filipino Freedom Fighter to U.S. Army Officer - Bataan Death March Survivor

LOS ANGELES, CA 04/07/15 · By Farrell J. Chiles “My father told me us...

Doth Solutions Offers a Complete Suite of Intelligent IT Business Solutions

Mississauga, CA 04/01/15 · DotH Solutions, located in Mississauga, is a professionally...

Time to increase your public relations impact

SAN FRANCISCO 04/01/15 ·                 Your « SPRING2015 » Coupon is here! And with it...

Renew Life’s #MomentsOfJoy Campaign Gaining Momentum On Social Media

Milton, ON 03/26/15 · Supplement Co. Recognizing Canadians Making Positive Impact On...