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Seton Canada Expands Capabilities of E-Commerce Web Site

November 1, 2011

Seton Canada Expands Capabilities of E-Commerce Web Site
Seton Canada

Ontario, Canada (RPRN) 11/01/11 — Seton Canada, a subsidiary of Brady Corporation (NYSE: BRC), announced it recently re-launched its e-commerce website www.seton.ca, offering customers over 35,000 new safety and identification products as well as improved functionality for a greater customer experience.

The addition of thousands of customizable products to the web site is among the many notable improvements. The site now features a unique online customization tool that allows customers to see products as they create them, giving them the ability to add their own wording, graphics, logos, numbering and other elements instantly on-screen. Afterwards, customers can easily order the exact product they designed.

In addition, Seton.Ca has made it possible for customers to create and order custom signs, tags and labels online ensuring their unique needs are constantly being met.

“We’ve truly made it easy to create and order custom signs, tags, and labels,” said Strategic Marketing Manager Rebecca Gounaris. “This is a unique capability in our industry and we are very excited to offer it to our customers.”

The re-launched site now has a variety of new features that make the online shopping experience easier and more efficient. Seton.ca is now faster than ever and features a new design and drop-down navigation that is more intuitive and user-friendly. The site also has enhanced search capabilities, including a new “Find-a-Sign” feature that enables customers to find products to eliminate any hassle from their purchase process.

“We are continually working to improve the online shopping experience for our customers. The site will continue to feature upcoming new product launches throughout our product line offering. Our goal is to provide the ultimate customer experience to those shopping from both the catalog and online. These changes allow us to continue enhancing our customers shopping experience," said Seton Canada Sales manager Shawn Passmore.

Media Contact Name: Shawn Passmore
Media Phone: 905-918-1388
Media Web Address: www.seton.ca
Company Contact Name: Rebecca Gounaris
Company Phone: 203-483-4904
Company Web Address: www.seton.ca
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