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Media Alert: Facebook Credits represented 15% of Facebook's 2011

February 2, 2012

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WHAT:

Facebook filed its highly-anticipated initial public offering (IPO) yesterday to raise $5 billion.

According to Facebook's Form S-1, reviewed by Plink, payments (Facebook Credits) generated $557 million in 2011 representing 15 percent of last year's revenue.

WHO:

Peter Vogel is co-founder of Plink, a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores. The company launched late last month.

Vogel is an industry expert on Facebook Credits. He recently wrote a Facebook Credits prediction piece ("Predictions for Facebook Credits in 2012":www.insidefacebook.com/2012/01/18/predictions-for-facebook-credits-in-2012/) for Inside Facebook, the leading source of news and analysis on Facebook. In his article, Vogel predicts the Facebook Credits economy will double every year for the next five years, reaching a $15 billion business by 2016.

WHY:

Plink's Vogel is available as a 3rd party industry expert for interviews focused on Facebook's IPO and the social network's Facebook Credits business.

BACKGROUND:

Plink (www.plink.com/) is a Facebook Credits-based loyalty program that rewards Facebook members for dining and making purchases at their favorite restaurants and stores. Plink members create an account through Facebook Connect, then safely and securely register the credit or debit card of their choice, and begin earning Facebook Credits by dining-out or shopping at participating restaurants and offline retailers providers including Dunkin' Donuts®, Quiznos®, Red Robin® and Taco Bell®. Plink's online-to-offline (O2O™) loyalty program connects social media marketing to offline sales. For more information, visit www.plink.com.

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