Self Magazine launches muscle-flexing game at GDC 2012 : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Self Magazine launches muscle-flexing game at GDC 2012

March 7, 2012

Self Magazine launches muscle-flexing game at GDC 2012
Work Out in the Park - by Self Magazine

SAN FRANCISCO (RPRN) 03/07/12 — By Ane Howard for Vator News

Programmers are creating games by women for women

Hoping to reach women with social gaming, Self Magazine a health and fitness publication for women published by Condé Nast Publications announced today at the Game Developers Conference 2012 the upcoming launch later this month of its first Facebook game inspired specifically by its annual fitness event Workout in the Park .

Work Out in the Park encourages participants to get out of the gym and into the great outdoors of San Francisco, New York, and Chicago. Self Magazine believes that the new Facebook game will encourage more women to register to its 19th event and serves as an entry point into social gaming for health. The game was conceptualized and created in-house at Condé Nast's office in New York by Laura McEwen partnering with best-in-class partners SMERC, Live Gamer and Kontagent.

McEwen is part of a growing movement of female developers who are creating games for women and girls. Programmers such as Vancouver-based Silicon Sisters are creating games by women for women and girls, an audience that has historically shied away from the gaming world.

 

These programmers are challenging head-on an often-held misconception that gaming is for young males,even though women now make up half of all video game players.

Yet the topic of women in games,as players, developers and characters,is the source of ongoing debate in the gaming community, not least because the most dedicated players, the self-professed "gamers," are still predominately young and,or immature males.

But time has changed and now women make up for 50% of the gaming population.

"This game puts SELF on the leading edge of one of the most vibrant consumer experiences just as the market for high-quality branded games, goods and virtual services is exploding," says McEwen via a press statement. "SELF Workout in the Park will have a profound effect on our brand footprint as the number of female gamers has grown exponentially, now representing 55% of the 98 million social gamers in the U.S. SELF is at the right place at the right time—the game is fun, funny, engaging and captures women's passionate interests in fitness, health and wellness."

Workout in the Park offers its participant an energetic social experience, one where the gamer is fully engaged in customizing its setting, giving her for instance the ability to create her own park and to personalize her avatar to accurately reflect her body type and level of fitness. She can also adjust level of difficulties up or down based on gameplay and connect to it on her mobile phone to continue play on-the-go, purchased branded goods,including athletic apparel, beauty and grooming, lifestyle fashion and accessories, and food and beverage.

The game is scheduled to be released on Facebook on March 19, 2012.

Media Contact Name: Ane Howard
Media Web Address: http://vator.tv/news/2012-03-08-self-magazine-announces-muscle-flexing-game-at-gdc-2012
Main image credits: Self Magazine
About the author:

RushPR News is a social media newswire service created to help you with content creation and distribution to news outlets and social media networks. RushPRnews can also assist you with your web strategies with experts advices and strategies at an affordable cost. Write us at news@rushprnews.com

Click here to see all news from this author/company

Filed Under: BREAKING NEWS, Technology, New Media - WEB 2.0, Social Media, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coalition Joins National Coalition for Infant Health

Washington, D.C. 06/25/15 · Newborn Foundation News: Newborn Health leaders convene in DC...

RushPRnews now offers digital news sites +Targeted News outlet Broadcast

SAN FRANCISCO/MONTREAL 06/22/15 · Your press release to be featured on at...

Save our Skies Santa Cruz Launches Petition Urging FAA to Stop the Jet Noise

Santa Cruz, California 06/21/15 · Outraged Citizens fight FAA's NextGenprogram to reclaim quality...

Ultraseal International makes casting impregnation even easier with fully automated two-stage process

Dusseldorf, Germany 06/17/15 · Ultraseal International is living up to its global...

Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

FRAMINGHAM, Mass. & ADELPHI, Md. 06/16/15 · Army Officials and Ameresco Join to Commemorate Completion...

Ultraseal International celebrates second exporting award this year

Birmingham, West Midlands, UK 06/16/15 · Ultraseal International is celebrating a double success after...

The American radio host, Ed Tyll issues death threat, alleges a French-Canadian publisher

Montreal, Quebec, Canada 06/15/15 · On June 5, the controversial radio host, Edward...

Planwise: Best Mortgage Calculator Since 1993

San Francisco, CA 06/09/15 · Planwise Launches Pinterest Style Mortgage Calculator  Planwise launches PlanwiseConnect,...

Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

Ottawa,Canada 06/09/15 · Israel’s Start Tel Aviv offers global opportunity for...

Demand for Independence of Punjab Echoes in San Francisco

San Francisco 06/08/15 ·  Thousands of North American Sikhs converged in downtown...

World Renowned Casting Director Appointed to Eagle Arts Academy Board of Directors

Los Angeles, CA 06/06/15 · Eagle Arts Academy is pleased to announce that...

MultiClonal Therapeutics Researchers Report Today Breakthrough in Cloning Human “Ground State” Stem Cells

Farmington,CT 06/05/15 · An international consortium including investigators at MultiClonal Therapeutics,...

Time to increase your public relations impact

SAN FRANCISCO 06/04/15 ·                 Your « SPRING2015-2 » Coupon is here! And with it...

Financial Fraud Lengthy Prison Term for Advance Fee Fraudster

Washington, DC 06/02/15 · Like many successful con men, William C. Lange...