The media should gauge public opinion on breaking news and big issues more frequently, says Cint : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

The media should gauge public opinion on breaking news and big issues more frequently, says Cint

March 29, 2012

The media should gauge public opinion on breaking news and big issues more frequently, says Cint

Stockholm, Sweden (RPRN) 03/29/12 — As proven by myriad social media platforms, the general public love to give their opinions, as well as hear the opinion of others, on news stories big or small, and according to global provider of smart solutions for gaining market intelligence, Cint, to encourage following, loyalty and online engagement, other media platforms should follow suit and gauge public opinion more frequently.

Portraying public opinion makes readers feel more aligned with the news story at hand and as a result they will be more likely to remain loyal to the publication. A further advantage for online titles in particular is that it will also encourage user generated content, with readers more likely to leave comments giving their opinion and feedback – which in some cases could start an online debate.

Despite the many advantages, certainly with breaking news stories, many media platforms don’t obtain insight from the public as traditionally doing so has simply taken too long. However, advances in survey technology now mean that opinion can be gauged quickly, easily and cost-effectively.

Cint Access is a DIY market research tool which allows users to perform consumer research and deploy an online survey in less than seven minutes. Cint Access also provides the ability to reach out to industry-defined panels which comprise of over seven million people in more than 50 countries.

Bo Mattsson, CEO of Cint, commented: “Public opinion plays a vital and powerful role in many circumstances such as during the general elections for example, but in others, despite the additional impact it creates on the reader, it seems to get overlooked. Gathering opinion is now quicker than ever before with snap-polls being able to be untaken and the results published in a matter of hours. Furthermore, as well as Cint Access, advances in smartphone technology now allow users to have quick and accurate access to real opinions wherever the recipient may be meaning that even with breaking news stories, the media can add a new dimension to their stories.”

Cint empowers access to opinions by innovating the way market insight is gathered. For more information, please visit

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address:
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address:
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, New Media - WEB 2.0, Social Media, PRESS RELEASE, World News

RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Fuzion International Launches Menswear Collection in San Francisco for the Elevated Spirit

SAN FRANCISCO 11/27/15 · — Fuzion International, a San Francisco-based elevated “lifestyle...

BLACK FRIDAY SALE: PR Coupon available! Valid 4 days only!

San Francisco 11/27/15 · BLACK FRIDAY PR valid until Tuesday, December 5...

Fuzion International thrilled to be a part of CFC 1

SAN FRANCISCO 11/25/15 · What an awesome fighting event. Fuzion International, a San...

The African-American Dating Experience

Austin, TX 11/24/15 · New book Chronicles The African American Dating Experience…And...

The eWheel Adventure Begins! Self Balancing Scooter Market Explodes

ATLANTA, GA 11/15/15 · From the Hover-board to the eWheel the self-balancing...

GreenRoad Releases Next Generation of its Mobile Application

Austin, TX 11/11/15 · GreenRoad Releases the Next Generation of its Mobile...

Fuzion International Coming to San Francisco

SAN FRANCISCO 11/10/15 · Come and meet lifestyle brand designer Lucas Molo...

Popular New Service Enables Customers to Order a Christmas Tree Online

New Brunswick, Canada 11/10/15 · The pace of modern living means we don't...

Hilltop Christmas Tree Farms Launches Modern Delivery Service

New Brunswick, MA 11/07/15 · Hilltop Christmas Tree Farms has launched a new...

New Service Delivers Fresh Christmas Trees to Hot Texas Homes

TEXAS 11/06/15 · It’s not always easy to fill a home...

Georgia Rapper Young Kuntry Release New Video/Single/LP

Atlanta, Ga 11/06/15 · Young Kuntry, one of Georgia most popular upcoming...

Digital Traffic Systems Awarded Contract in Ohio for Road Weather Information Systems (RWIS) Maintenance

RICHMOND, VA 11/04/15 · Digital Traffic Systems, Inc. ( has been awarded...

Welcome to the World’s most Supercharged Messenger Bag for Commuters

London, UK 11/03/15 · The ability to charge a smartphone or iPad...

SEC Adopts Rules to Permit Crowdfunding

Washington D.C 10/30/15 · Proposes Amendments to Existing Rules to Facilitate Intrastate...