Gift brands must start planning for Christmas campaigns now, advises Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

Bookmark and Share

Gift brands must start planning for Christmas campaigns now, advises Punch Communications

May 21, 2012

Gift brands must start planning for Christmas campaigns now, advises Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 05/21/12 — Although there are still over 200 days until Christmas 2012, businesses who manufacture products for the festive gift market should be starting to plan their PR and SEO campaigns now, says integrated social media, search and PR company, Punch Communications, due to the long-lead time of certain magazines and to ensure they have appropriate visibility in search engines.

Monthly glossy magazines are often published three to four weeks in advance, meaning the December 2012 issue will be available at the start of November but Christmas gift features can be included in editions as early as October. Allowing for the time it takes to print, distribute and assemble the content, journalists begin to plan articles for the festive buying season from July onwards. Therefore, businesses must undertake their PR campaign preparation as soon as possible and be ready to reach out to the media with finalised product details and images.    

Furthermore, as shoppers increasingly turn to online sources for gift inspiration, visibility on the first page of search engine results can be integral to the success of a product. In order to achieve such positioning in the rankings, especially for highly competitive generic terms, and maintain them during the critical buying period, brands must promptly consider creating relevant website content and choosing the most suitable and attainable keywords.  

Keredy Andrews, senior account manager at integrated PR, social media and search agency, Punch Communications, commented: “From shoes to electricals, toys to chocolates, brands who hope their products will be purchased as gifts in the run up to Christmas should already be starting to plan and implement PR activity, whilst preparing for a festive SEO campaign is also a very real consideration for this time of year. Festive shoppers may not yet be thinking about what to buy for their nearest and dearest but businesses must be well ahead of the game if they want to see their products appear in the glossy magazine gift guides and towards the top of the search engine rankings.”

If you’re currently inviting PR, SEO and social media agencies to pitch, find out how an integrated approach can deliver a greater ROI by contacting Punch Communications on 0044 1858 411 600 or visit

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address:
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address:
Main image credits:
Click here to see all news from this author/company


RUSH PR NEWS newswire and press release services at / Anne Howard

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.


Enjoy Karaoke in the comfort of your home with Moment

Los Angeles, CA 10/04/15 · We all have a singing moment. After hours...

Co-Founder of OXYwater Sentenced for Wire Fraud and Money Laundering

Washington, DC 10/01/15 · A co-founder of Imperial Integrative Health Research and...

Creative Bioarray Improves Tumor Cells Quality for Life Science Researchers

New York, NY 10/01/15 · - Creative Bioarray ( ), an innovative biotechnology company who...

Wake up your event audience with Livecube’s latest engagement technology

NEW YORK 09/30/15 · Livecube transforms how people connect and share ideas...

Wiknix: tech magazine provides latest gadgets news

New York, NY 09/26/15 · It can be hard to know who to...

New Farm-to-Table Chef Joins Canada's Favourite Spa

GRAFTON, ON 09/25/15 · Ste. Anne's Spa ( has just hired Jeffrey...

Moment Soundbar brings family together with Karaoke home entertainment

Los Angeles, Ca 09/17/15 · With the rising cost of family outings, more...


Los Angeles, Ca 09/16/15 · Moment is the world’s first compact soundbar that...

Moment, the minimalist soundbar to replace all soundbars

Los Angeles, CA 09/15/15 · Moment™: A case of less is more. Moment,...

Join Moment’s Indiegogo crowdfunding campaign on September 22

Los Angeles, Calif. 09/04/15 · Plug and Play Karaoke sound bar with DTS...

ASTEP Launches Latest Corporate Lecture Series in NYC

NEW YORK, NY 09/01/15 · PwC, EY, LinkedIn, Hogan Lovells and Cisco among...