Gift brands must start planning for Christmas campaigns now, advises Punch Communications : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Gift brands must start planning for Christmas campaigns now, advises Punch Communications

May 21, 2012

Gift brands must start planning for Christmas campaigns now, advises Punch Communications
Punch is a boutique PR agency with the skill set and client base of a global agency.

London, UK (RPRN) 05/21/12 — Although there are still over 200 days until Christmas 2012, businesses who manufacture products for the festive gift market should be starting to plan their PR and SEO campaigns now, says integrated social media, search and PR company, Punch Communications, due to the long-lead time of certain magazines and to ensure they have appropriate visibility in search engines.

Monthly glossy magazines are often published three to four weeks in advance, meaning the December 2012 issue will be available at the start of November but Christmas gift features can be included in editions as early as October. Allowing for the time it takes to print, distribute and assemble the content, journalists begin to plan articles for the festive buying season from July onwards. Therefore, businesses must undertake their PR campaign preparation as soon as possible and be ready to reach out to the media with finalised product details and images.    

Furthermore, as shoppers increasingly turn to online sources for gift inspiration, visibility on the first page of search engine results can be integral to the success of a product. In order to achieve such positioning in the rankings, especially for highly competitive generic terms, and maintain them during the critical buying period, brands must promptly consider creating relevant website content and choosing the most suitable and attainable keywords.  

Keredy Andrews, senior account manager at integrated PR, social media and search agency, Punch Communications, commented: “From shoes to electricals, toys to chocolates, brands who hope their products will be purchased as gifts in the run up to Christmas should already be starting to plan and implement PR activity, whilst preparing for a festive SEO campaign is also a very real consideration for this time of year. Festive shoppers may not yet be thinking about what to buy for their nearest and dearest but businesses must be well ahead of the game if they want to see their products appear in the glossy magazine gift guides and towards the top of the search engine rankings.”

If you’re currently inviting PR, SEO and social media agencies to pitch, find out how an integrated approach can deliver a greater ROI by contacting Punch Communications on 0044 1858 411 600 or visit www.punchcomms.com.

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company E-mail:
Company Phone: 0044 1858411600
Company Web Address: http://www.punchcomms.com
Main image credits: www.punchcomms.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE, United Kingdom

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Newborn Foundation Co-Convenes Shanghai Symposium with Focus on Congenital Heart Disease in Newborns and Infants

Saint Paul, MN / Shanghai, China 10/20/14 · Expansion of Newborn Screening Program & Latest Data...

Ste. Anne's New Fitness Centre In An Idyllic Setting

GRAFTON, ONTARIO 10/17/14 · -Maison Sante is just one part of Ste. Anne's...

Newborn Foundation Honors Leaders in Newborn Health, Technology, Policy and Advocacy at 2014 Awards Gala

Minneapolis, MN 10/13/14 · – The Newborn Foundation, an international nonprofit leveraging...

Phaedra Beauty Cosmetics Re-Launches with New Packaging

Los Angeles, CA 10/13/14 · Hollywood celebrity make-up artist Phaedra L. Williams introduces...

Indie Film, The Ballad of Snake Oil Sam 2014 Global Film Festival Tour

Los Angeles, CA 10/13/14 · Indie Film, The Ballad of Snake Oil Sam...

Newborn Health & Technology Leader Dr. Terese Finitzo Receives ‘Eve Award’ for Innovation

MINNEAPOLIS, MN 10/10/14 · Newborn Foundation Awards Gala honors global leaders in...

Ste. Anne’s Spa: An Ideal Setting For Meeting And Team Building

Grafton, ON 10/08/14 · Ste. Anne’s Spa provides an ideal meeting environment,...

Renew Life Launches National TV Advertising Campaign with the help of Creative Bube Tube

Milton, ON 10/06/14 ·  - Renew Life proudly announces their latest marketing...

Black Travel Club Is Giving Away 1,000 Free Memberships – First come first served!

Atlanta, GA 10/01/14 · BlackTravelClub.com is inviting 1,000 people to join its...

Empirical Foresights is building EconKBase - An economic insights database (a non-profit initiative)

New York, NY 10/01/14 · The global research and adivsory firm Empirical Foresights...

Newborn Foundation Hosts 2014 Awards Gala

SAINT PAUL, MN 09/30/14 ·   Largest fundraiser of its kind will raise awareness...

Twenty dollars discount on your October press release submission order

SAN FRANCISCO 09/29/14 ·  Thank you for making September such a great...