Start-up companies need to consider the value of market research when planning product launches, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Start-up companies need to consider the value of market research when planning product launches, says Cint

May 31, 2012

Start-up companies need to consider the value of market research when planning product launches, says Cint

Stockholm, Sweden (RPRN) 05/31/12 — The launch of a new product can be a daunting task even for an experienced and well-established company, but for a start-up the pressure is even greater. This means undertaking market research on the product’s target audience is a valuable exercise, according to global provider of market research software, Cint.

Companies may pay particular attention to planning the launch event and associated PR and marketing, rejecting market research as an activity that can be carried out during a less busy phase. However, a pre-launch research project should be high priority in order to understand whether the product or service being launched is of interest to the target market, but also to gain better understanding of the best approaches for the launch and marketing vehicles. This process is vital, especially for a start-up that does not have the heritage or reputable name to fall back on.

In addition, gaining such market insight can influence last minute improvements to the product or service, branding or pricing structure. In a recent consumer survey carried out by Cint, it was revealed that 62 per cent were more likely to purchase a brand’s product if they were asked their opinion in a study. Therefore, undertaking research can bring exceptional brand and product awareness to potential customers or clients.

Bo Mattsson, CEO of Cint, commented: “Carrying out market research can be a very quick and easy task and will result in the company gaining insight before developing uncertain strategies. Understanding angles such as a target market’s typical income level and what they find dissatisfactory with their current purchases will give the start-up a better comprehension of pricing-points and key messages – these are simple factors to consider prior to launch but ones that can be overlooked in the hurry to get a product or service to market.

“DIY market research can particularly suit start-up businesses because it allows them to target the demographics they want, quickly and cost effectively. The approach gives start-ups the freedom to choose to survey people based on elements such as age, geographical area, interest, proprietorship or skill. Alternatively a business can choose to deploy questions to people only within a particular survey panel; for example, with Cint you can access thousands of parents associated with Netmums or Emma’s Diary.”

Having a clear understanding of a target audience and its expectations through research will help to give start-up companies the market intelligence needed to be able to launch a new product more efficiently and effectively.

For further information on Cint Access, visit www.cint.com.

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company E-mail:
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: BREAKING NEWS, BUSINESS NEWS, MARKETING, ADVERTISING, PR, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Newborn Foundation Featured on Global Health Panel at Annual Patient Safety Science and Technology Summit

SAINT PAUL, MN and IRVINE, CA-- 01/23/15 ·  - The Newborn Foundation, an international nonprofit leveraging medical...

Cape Coral Waterfront Estate Known as “The UPS House” to be Sold at February 10th Absolute Auction

Fort Myers, Florida 01/21/15 · Truck Driver Turned Executive Selling Florida Riverfront Dream...

Studio One selects Visual 2000 End2End Suite of Fashion Business Solutions

LONDON, UK 01/20/15 · Visual 2000 International announces manufacturer Studio One  are...

CPD Seminar: How Skill Trade Workers Will be Effected by Express Entry

Vancouver, BC - 01/19/15 · Ashton College Announces Seminar Addressing Express Entry - New...

Dr. Ken Pool, IT Pioneer, dead at 62, leaves a rich legacy in health data standards and public health

ARLINGTON, TX 01/17/15 · With deep sadness  OZ Systems announces the sudden passing...

Dr. Ken Pool, Founder and Chairman of Dallas-based OZ Systems, Dies at 62

ARLINGTON, TX 01/16/15 · It is with deep sadness that OZ Systems announces...

Real Estate Auction – Is It Right for You?

Charlotte, NC 01/12/15 · Luxury homeowners looking to sell their estates face...

Philippines to Host Largest Crowd in Human History

Manila, Philippines 01/12/15 · The largest gathering of humans ever recorded will...

First Dedicated Canadian Bitcoin Price Index Launched

Vancouver, BC 01/08/15 · The Canadian Bitcoin Index (CBIX) created by Vancouver...

OnServe & Learning Brick has expanded to Niagara/Southwestern ON.

Kingston, ON 01/06/15 · Onserve is your trusted IT services company in...

Music Host Network Wants Writers Now!

LOS ANGELES 01/06/15 · The Music Host Network, a music media site...

Identify genuine web traffic from bots and botnets

SAN FRANCISCO 01/06/15 · As a provider of high-quality web traffic, Traffic...

Author Manfred Popp publishes - You can do what I did: lose weight, improve your health, stay fit -

Gaimersheim / Germany 01/06/15 · New book from author Manfred Popp about Weight...