Paoli-Calmettes Institute Collaborates with IBM to Help Cancer Patients Better Understand Treatment Risks : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Paoli-Calmettes Institute Collaborates with IBM to Help Cancer Patients Better Understand Treatment Risks

July 13, 2012

Paoli-Calmettes Institute Collaborates with IBM to Help Cancer Patients Better Understand Treatment Risks
IBM and Paoli-Calmettes Institute

MARSEILLE, France and DUBLIN, Ireland (RPRN) 07/13/12 — The Paoli-Calmettes Institute (IPC), France and IBM Research (NYSE: IBM) - Ireland announced today they are collaborating on a study that will demonstrate the effects of how oncologists, integrating visual information into their consultations, assist in communicating the diagnostic and treatment risks to cancer patients.

 

Researchers at Paoli-Calmettes Institute, pictured here, are working with IBM to study how to use visuals in their communications to help cancer patients better understand information regarding cancer screening, prevention, and treatment risks. (Photo courtesy IPC, France)

 

Communicating cancer risk information is a growing area of oncology and the process is a challenging one for both healthcare professionals and patients. Patients may have difficulties understanding complex risk calculations and probabilities for cancer treatments and diagnosis. Clinicians may find it difficult to translate risk statistics to individual patients and use only verbal communications to explain complex information.

 

“There are many challenges to communicating medical risks for individualized cancer treatments. It requires specialist knowledge and understanding in order to inform patients about cancer risk, to change risk related behaviors, or to reassure people with excessive risk related anxieties”, says Professor François Eisinger, IPC. "This research study aims to significantly deepen our clinical knowledge and practice about risk communications, while helping patients to better understand their diagnosis and treatments."

 

The objective of the collaboration is to find novel ways for clinicians to effectively present medical risk information to help cancer patients make their own informed decisions on the benefits of screening, prevention, or on their treatment management options.

 

IBM researchers will create and review multi-dimensional risk information templates and provide these to clinicians who will use the templates as a visual aid to communicate with patients the implications of their cancer diagnosis and treatment options. The medical aspects of the project will be led by a team of researchers at Paoli-Calmettes Institute’s Regional Cancer Center in Marseille.

 

Initial focus of the research study will cover the communication of risk information to prostate cancer patients at both pre- and post-screening stages, as the number and complexity of risk factors (age, health status, screening results, side effects of treatments) makes it especially challenging for clinicians to effectively communicate with patients on the risks and rationale of the recommended treatments.

 

Scientists will review data from the patient-clinician interactions to extract insights into what visual communication features are most effective at accurately portraying the risks and the benefits to patients. The data will be anonymized to protect patient confidentiality and meet government standards.

 

The design of the visual communication templates aims to deliver the information gathered from medical and statistical content such as inherited, biological and environmental risk factors and lifestyle habits that may influence the development of cancer in patients.

 

“This research demonstrates how risk analytics and visual communications can aid medical staff to communicate effectively in order to support cancer patients to make more informed decisions about screening strategies or treatment programs,” say Dr. Léa Deleris, Manager of Risk Analytics group at IBM Research - Ireland.

 

With the study results, researchers are hoping to develop useful tools that will support in the communication of cancer patients’ risk profile, ultimately helping to foster compliance with cancer prevention and screening protocols. For health professionals the study aims to support the intercommunication of medical data to the general public more clearly and objectively, while developing new models of cancer care.

 

About Paoli-Calmettes Institute

 

The Institute is located in Marseille and is the regional center providing global care for cancer. It is a member of UNICANCER, the national federation of cancer centers. Offering treatments for adults, the Paoli-Calmettes Institute has built a strong nation-wide and world-wide reputation on the treatment of cancers. The Paoli-Calmettes Institute is one of the rare private facilities that has been licensed by the HAS for the last four years (the overall health authority) (V2010); this is its third certification. IPC's specificity relies on the wide range of activities embodied on its site: prevention, research, training, treatment and rehabilitation. Over 250 researchers work in close collaboration with the medical teams to offer the cutting edge scientific advancements and the highest level treatments against cancers.

 

About IBM Research

 

For more information, visit http://www.research.ibm.com.

Media Web Address: http://www-03.ibm.com/press/us/en/pressrelease/38313.wss
Main image credits: http://www-03.ibm.com/press/us/en/photo/38314.wss
About the author:

RushPR News is a social media newswire service created to help you with content creation and distribution to news outlets and social media networks. RushPRnews can also assist you with your web strategies with experts advices and strategies at an affordable cost. Write us at news@rushprnews.com

Click here to see all news from this author/company

Filed Under: Technology, EDUCATION, Health and Fitness, PRESS RELEASE

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Newborn Foundation Co-Convenes Shanghai Symposium with Focus on Congenital Heart Disease in Newborns and Infants

Saint Paul, MN / Shanghai, China 10/20/14 · Expansion of Newborn Screening Program & Latest Data...

Ste. Anne's New Fitness Centre In An Idyllic Setting

GRAFTON, ONTARIO 10/17/14 · -Maison Sante is just one part of Ste. Anne's...

Newborn Foundation Honors Leaders in Newborn Health, Technology, Policy and Advocacy at 2014 Awards Gala

Minneapolis, MN 10/13/14 · – The Newborn Foundation, an international nonprofit leveraging...

Phaedra Beauty Cosmetics Re-Launches with New Packaging

Los Angeles, CA 10/13/14 · Hollywood celebrity make-up artist Phaedra L. Williams introduces...

Indie Film, The Ballad of Snake Oil Sam 2014 Global Film Festival Tour

Los Angeles, CA 10/13/14 · Indie Film, The Ballad of Snake Oil Sam...

Newborn Health & Technology Leader Dr. Terese Finitzo Receives ‘Eve Award’ for Innovation

MINNEAPOLIS, MN 10/10/14 · Newborn Foundation Awards Gala honors global leaders in...

Ste. Anne’s Spa: An Ideal Setting For Meeting And Team Building

Grafton, ON 10/08/14 · Ste. Anne’s Spa provides an ideal meeting environment,...

Renew Life Launches National TV Advertising Campaign with the help of Creative Bube Tube

Milton, ON 10/06/14 ·  - Renew Life proudly announces their latest marketing...

Black Travel Club Is Giving Away 1,000 Free Memberships – First come first served!

Atlanta, GA 10/01/14 · BlackTravelClub.com is inviting 1,000 people to join its...

Empirical Foresights is building EconKBase - An economic insights database (a non-profit initiative)

New York, NY 10/01/14 · The global research and adivsory firm Empirical Foresights...

Newborn Foundation Hosts 2014 Awards Gala

SAINT PAUL, MN 09/30/14 ·   Largest fundraiser of its kind will raise awareness...

Twenty dollars discount on your October press release submission order

SAN FRANCISCO 09/29/14 ·  Thank you for making September such a great...