Publishers’ content strategies should be informed by their readers’ opinions, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Publishers’ content strategies should be informed by their readers’ opinions, says Cint

July 25, 2012

Publishers’ content strategies should be informed by their readers’ opinions, says Cint

Stockholm, Sweden (RPRN) 07/25/12 — Intense competition has always been a component of the media industry. With the prevalence of technology enabling anyone to self-publish, content producers must now offer exactly what people want in order to attain and keep loyal readers, says Cint, global market research software provider.

Understanding readers’ opinions is crucial in the creation process of content strategy. Whether a publisher would like to prioritize a new subject area, discontinue a regular feature or modify the house writing style, asking those who are already faithful to the outlet can inform the change. Alternately, a publisher may not be considering content changes but feedback may reveal that the content is becoming stale and the approach to it requires refreshing.

Today’s readers have a multitude of choices, not only from professional media organizations, but also from recreational blogger journalists; at the end of 2011, there were 109 million blogs on the two most-popular platforms, Wordpress and Tumblr alone. If readers do not like any changes made, or feel a transformation is needed, they can quickly turn to competitors’ offerings.

Bo Mattsson, CEO of Cint, comments: “As with any business, it can be difficult to encourage a dissatisfied customer to return. So, opening lines of communication with readers, for both print and web-based publishers, can result in obtaining valuable feedback that will help to retain them as an audience member. Not only can gaining insight from readers feed into the content strategy process, it can also help inform aesthetic changes, especially for online outlets. For example, one can understand if readers are happy with the amount and positioning of website advertising, whether content can be found and the site is easily navigable, or if there is enough video and image content.

“Creating a market research panel, asking readers to register and then deploying surveys is one of the most straightforward ways for publishers to find out people’s opinions and obtain market intelligence. Furthermore, if a publisher chooses to open their panel so that businesses can reach out to panel members with consumer research survey questions, the publisher generates an additional income stream and the panellists also earn ‘thank you’ payments.”

For more information on Cint Engage, which allows publishers, businesses and charities to build engaged communities, please visit www.cint.com.

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE, World News

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

The Gamifiers Partners With Livecube to Bring Gamified Event Engagement to the Middle East

DUBAI/NEW YORK 02/02/16 · TECH NEWS - The Gamifiers, the leading specialized gamification...

Rugby North to Launch Canada’s First Professional Rugby League

Toronto, ON 02/02/16 ·  The country that introduced rugby to North America...

Dominion Lending Centres Edge Financial Welcomes New Mortgage Agents On Board

Toronto, Ontario 01/27/16 · The mortgage agents behind the site GTAMortgagePros.com  –...

Black Films Matter supports Movie Binges on Oscar Night

HOLLYWOOD, CA 01/26/16 · The Advocacy group Black Films Matter is supporting...

The Big Freeze: America Due Extreme Snowstorms

NEW YORK 01/23/16 · Founder of GridLocate.com, offers advice to US residents...

Clean the world Canada choisit Moisson Montréal

Montréal, Québec 01/05/16 · Clean the World Canada choisit Moisson Montréal comme...

All I Want for Christmas is for Trump to Shut Up is Island's new National Anthem

Cambridge, Mass 12/22/15 ·  A satirical Christmas song poking fun at real...

Gotham City Networking, Inc. Honors Raj Goel with Networker of the Year Award

New York, NY 12/16/15 · On Wednesday, December 2nd, Gotham City Networking, Inc....

Brainlink International Received Renowned Award for a Corporate SOP Culture That Outshines the Rest

New York, NY 12/15/15 · On Thursday, December 3rd, 2015, SmartCEO awarded Brainlink...

Livecube Enhances Its Social Engagement App to Be a Single Dashboard for Event Organizers

NEW YORK 12/03/15 · Enhanced features include real-time direct chat between attendees,...

MLBC offers new IFRS consulting service

Toronto, Ontario 12/01/15 · MLBC offers new IFRS consulting service New IFRS accounting...

For a fistful of dollars two gangs continue to fleece innocent families

Dallas, Texas 12/01/15 · Jaime Escalona speaking on behalf of COViSAL denounces...

Vegan Challenge to Scotland's Doctors, Midwives, Nutritionists and Dietitians

Glasgow, Scotland 11/30/15 · VegfestUK has been organising educational vegan festivals in...