Publishers’ content strategies should be informed by their readers’ opinions, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Publishers’ content strategies should be informed by their readers’ opinions, says Cint

July 25, 2012

Publishers’ content strategies should be informed by their readers’ opinions, says Cint

Stockholm, Sweden (RPRN) 07/25/12 — Intense competition has always been a component of the media industry. With the prevalence of technology enabling anyone to self-publish, content producers must now offer exactly what people want in order to attain and keep loyal readers, says Cint, global market research software provider.

Understanding readers’ opinions is crucial in the creation process of content strategy. Whether a publisher would like to prioritize a new subject area, discontinue a regular feature or modify the house writing style, asking those who are already faithful to the outlet can inform the change. Alternately, a publisher may not be considering content changes but feedback may reveal that the content is becoming stale and the approach to it requires refreshing.

Today’s readers have a multitude of choices, not only from professional media organizations, but also from recreational blogger journalists; at the end of 2011, there were 109 million blogs on the two most-popular platforms, Wordpress and Tumblr alone. If readers do not like any changes made, or feel a transformation is needed, they can quickly turn to competitors’ offerings.

Bo Mattsson, CEO of Cint, comments: “As with any business, it can be difficult to encourage a dissatisfied customer to return. So, opening lines of communication with readers, for both print and web-based publishers, can result in obtaining valuable feedback that will help to retain them as an audience member. Not only can gaining insight from readers feed into the content strategy process, it can also help inform aesthetic changes, especially for online outlets. For example, one can understand if readers are happy with the amount and positioning of website advertising, whether content can be found and the site is easily navigable, or if there is enough video and image content.

“Creating a market research panel, asking readers to register and then deploying surveys is one of the most straightforward ways for publishers to find out people’s opinions and obtain market intelligence. Furthermore, if a publisher chooses to open their panel so that businesses can reach out to panel members with consumer research survey questions, the publisher generates an additional income stream and the panellists also earn ‘thank you’ payments.”

For more information on Cint Engage, which allows publishers, businesses and charities to build engaged communities, please visit www.cint.com.

Media Contact Name: Keredy Andrews
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE, World News

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Coalition Joins National Coalition for Infant Health

Washington, D.C. 06/25/15 · Newborn Foundation News: Newborn Health leaders convene in DC...

RushPRnews now offers digital news sites +Targeted News outlet Broadcast

SAN FRANCISCO/MONTREAL 06/22/15 · Your press release to be featured on at...

Save our Skies Santa Cruz Launches Petition Urging FAA to Stop the Jet Noise

Santa Cruz, California 06/21/15 · Outraged Citizens fight FAA's NextGenprogram to reclaim quality...

Ultraseal International makes casting impregnation even easier with fully automated two-stage process

Dusseldorf, Germany 06/17/15 · Ultraseal International is living up to its global...

Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

FRAMINGHAM, Mass. & ADELPHI, Md. 06/16/15 · Army Officials and Ameresco Join to Commemorate Completion...

Ultraseal International celebrates second exporting award this year

Birmingham, West Midlands, UK 06/16/15 · Ultraseal International is celebrating a double success after...

The American radio host, Ed Tyll issues death threat, alleges a French-Canadian publisher

Montreal, Quebec, Canada 06/15/15 · On June 5, the controversial radio host, Edward...

Planwise: Best Mortgage Calculator Since 1993

San Francisco, CA 06/09/15 · Planwise Launches Pinterest Style Mortgage Calculator  Planwise launches PlanwiseConnect,...

Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

Ottawa,Canada 06/09/15 · Israel’s Start Tel Aviv offers global opportunity for...

Demand for Independence of Punjab Echoes in San Francisco

San Francisco 06/08/15 ·  Thousands of North American Sikhs converged in downtown...

World Renowned Casting Director Appointed to Eagle Arts Academy Board of Directors

Los Angeles, CA 06/06/15 · Eagle Arts Academy is pleased to announce that...

MultiClonal Therapeutics Researchers Report Today Breakthrough in Cloning Human “Ground State” Stem Cells

Farmington,CT 06/05/15 · An international consortium including investigators at MultiClonal Therapeutics,...

Time to increase your public relations impact

SAN FRANCISCO 06/04/15 ·                 Your « SPRING2015-2 » Coupon is here! And with it...

Financial Fraud Lengthy Prison Term for Advance Fee Fraudster

Washington, DC 06/02/15 · Like many successful con men, William C. Lange...