Publishers’ content strategies should be informed by their readers’ opinions, says Cint : RushPRNews - Newswire & Global Press Release Distribution

 
Bookmark and Share

Publishers’ content strategies should be informed by their readers’ opinions, says Cint

July 25, 2012

Publishers’ content strategies should be informed by their readers’ opinions, says Cint

Stockholm, Sweden (RPRN) 07/25/12 — Intense competition has always been a component of the media industry. With the prevalence of technology enabling anyone to self-publish, content producers must now offer exactly what people want in order to attain and keep loyal readers, says Cint, global market research software provider.

Understanding readers’ opinions is crucial in the creation process of content strategy. Whether a publisher would like to prioritize a new subject area, discontinue a regular feature or modify the house writing style, asking those who are already faithful to the outlet can inform the change. Alternately, a publisher may not be considering content changes but feedback may reveal that the content is becoming stale and the approach to it requires refreshing.

Today’s readers have a multitude of choices, not only from professional media organizations, but also from recreational blogger journalists; at the end of 2011, there were 109 million blogs on the two most-popular platforms, Wordpress and Tumblr alone. If readers do not like any changes made, or feel a transformation is needed, they can quickly turn to competitors’ offerings.

Bo Mattsson, CEO of Cint, comments: “As with any business, it can be difficult to encourage a dissatisfied customer to return. So, opening lines of communication with readers, for both print and web-based publishers, can result in obtaining valuable feedback that will help to retain them as an audience member. Not only can gaining insight from readers feed into the content strategy process, it can also help inform aesthetic changes, especially for online outlets. For example, one can understand if readers are happy with the amount and positioning of website advertising, whether content can be found and the site is easily navigable, or if there is enough video and image content.

“Creating a market research panel, asking readers to register and then deploying surveys is one of the most straightforward ways for publishers to find out people’s opinions and obtain market intelligence. Furthermore, if a publisher chooses to open their panel so that businesses can reach out to panel members with consumer research survey questions, the publisher generates an additional income stream and the panellists also earn ‘thank you’ payments.”

For more information on Cint Engage, which allows publishers, businesses and charities to build engaged communities, please visit www.cint.com.

Media Contact Name: Keredy Andrews
Media E-mail:
Media Phone: 0044 1858411600
Media Web Address: http://www.punchcomms.com
Company Contact Name: Keredy Andrews
Company E-mail:
Company Phone: 0044 1858411600
Company Web Address: http://www.cint.com
Click here to see all news from this author/company

Filed Under: BUSINESS NEWS, Technology, MARKETING, ADVERTISING, PR, PRESS RELEASE, World News

RUSH PR NEWS newswire and press release services at rushprnews.com / Anne Howard annehowardpublicist.com

Content- Legal Responsibility - All material is copyrighted - You may repost but you MUST link back to the original post on your page and acknowledge Rush PR News as the news source. Rush PR News is not legally and/or morally responsible for content of press releases, opinions expressed or fact-checking.

Rush PR News cannot be held legally responsible for material published and distributed through its newswire service or published in its press-room and therefore cannot be sued for published material. Third-party must be contacted directly to dispute content.

Rush PR News is not the contact for material published.

RSSFeed PRESS & SOCIAL MEDIA RELEASES

Zatun Game Studio Releases a List of Tools That Aid in iPhone Development

Ahmedabad, Gujarat, India 04/18/14 · Zatun Game Studio, a leading cross-platform video game...

Miami Boom Signals First Rating Increase Since 2004: Muni Credit

Miami, Florida 04/18/14 · Record demand from international investors is boosting prices...

Canadian actor/producer Corey Large presents the drug drama ‘Kid Cannabis’ out April 18

Los Angeles/Vancouver 04/14/14 ·  For Canadian actor/producer Corey Large, the drug drama...

Newborn Foundation Presents at 13th Design of Medical Devices Conference on Innovation for Developing Nations

MINNEAPOLIS, MN 04/10/14 · - Newborn Foundation co-founder and chairman Annamarie Saarinen...

Uk firms can succeed at exporting, says Ultraseal International

Ann Arbor, MI 04/09/14 · Understanding markets overseas is the key to exporting...

First App Created for General Public by Academy's Sci-Tech Council

Beverly Hills, Calif. 04/07/14 · ACADEMY COLOR PREDICTOR LAUNCHES ON iTUNES –The Academy Color...

Grand Estates Auctions sells highest priced home in five years in Pasco County, Florida.

Charlotte, North Carolina 04/04/14 · Sale achieved at auction sets a new benchmark...

Students Create Online Planetary Improvement Network

BOURNEMOUTH, UK 04/04/14 ·  Students from Oxford and Harvard, in cooperation with...

Sharing Meals Online May Reduce Loneliness and Improve the Dining Experience

BOURNEMOUTH, UK 04/04/14 ·  An online eating trend that began in Korea...

Consiglio’s Kitchenware & Gift Offer 4-Year Warranty on Latest Saeco Espresso Machines

Toronto, ON 04/01/14 · Leading provider of brand name kitchenware, Consiglio’s Kitchenware...

5 Tips for Finding A Reputable Luxury Property Auction House

Charlotte, North Carolina 03/28/14 · - Advice for Homeowners Seeking to Auction Their...

UN Commission Call for Increased Efforts to Promote Gender Equality in ‘Post-2015 Agenda’ Welcomed

Toronto, ON 03/28/14 · Children’s organization, Plan International welcomes the strong call...

Spring forward: time to refresh how we approach Google

San Francisco/London/Montreal 03/28/14 · There have been tremendous changes the past year...

Reduce Your Business Waste

London, UK 03/24/14 · With the issue of climate change not likely...